Employee-owned Service America Enterprise Inc. was purchased by a group of long-term employees in May 2005. Chris Heaney became the new president and CEO, focusing on expanding Service America's customer base in Florida while maintaining quality service. After hurricanes hit Florida in 2005, Service America employees donated $5,000 which the company matched to donate a total of $10,000 to the American Red Cross. Service America was recognized for its contributions by the Broward County Chapter of the Red Cross.

1. Press Release
Leadership is Key as Employees Purchase Major, Florida
Based Service Company
Service America Enterprise Inc., known for its exceptional home service and yellow vans
throughout Florida, becomes a private company.
FT. LAUDERDALE, FL — June 6, 2005 — A group of long term employees of Service
America Network Inc., purchased the Ft. Lauderdale-based company that has been providing
repair, maintenance, and replacement services for major appliances, heating/cooling systems,
plumbing, and electric throughout Florida for over 30 years. The purchase became official May
5, 2005.
The newly named Service America Enterprise Inc., better known as Service America, will be
employee-owned and locally operated.
Chris Heaney is the new president and chief executive officer. His personality resonates
throughout the company. ‘This was a real good move for the company” states Roxanne Hardy,
customer service floor supervisor, “Chris is a very charismatic, people person. He is always here
to listen to what our customers wants and needs are and he’s always here for the employees.”
“This is an exciting opportunity for all of our employees and our customers who will directly
benefit from a company that focuses on our Florida customer base and will give back more to the
local communities,” reiterated Mr. Heaney
Service America’s senior management team and its business plan will remain largely unchanged.
“We have a lot of good people here, some have been with us over 30 years, that care about what
we do and the services provided to our customers,” said Heaney.
Kim Williams, customer service manager, feels that “our leadership that we have to go private is
very strong and dedicated”. She also expands on the company culture, “we have more of a
family feeling to the company – like what we had 10,15,20 years ago as Amira.”
Service America will look to concentrate on further expanding its Florida customer base, but not
lose sight that service to current and potential customers is key.

2. “We can now better concentrate on providing top quality service by re-investing in our
employees and our customers and becoming a great community company,” states Jim Gallo,
vice-president of business development and human resources. “We have some great plans for
growth over the next year, particularly in the communities we serve. You will see some great
things from us, so keep on the lookout.”
Mr. Heaney also emphasized that “longevity, local ownership, our experienced technicians and
representatives, in-house customer call center, and overall great employees and customer service
gives us an advantage in our industry.”
Service America has been setting the standard for home service contracts for over 30 years. The
company has been protecting homeowners from the high costs of unexpected repair bills on
home services ranging from air conditioning systems, to plumbing and electrical, to major
appliances. The company is among the leading providers of service contracts in the Florida,
affording worry-free protection to homeowners and business owners. The Florida Department of
Financial Services regulates Service America Enterprise Inc.
For additional information on Service America, visit www.serviceamerica.com.
Service America Enterprise Inc.
Darell R. Scott
Public Relations and Communications Manager
Service America
(954) 660-1209
dscott@serviceamerica.com

3. Press Release
In The Wake Of Recent Hurricanes, Employees Still Find
Room In Their Hearts And Wallets To Donate To Local Red
Cross Chapter
Service America Enterprise Inc., known for its exceptional home services and yellow vans
throughout Florida, has matched employee donations for hurricane relief efforts.
FT. LAUDERDALE, FL — November 9, 2005 — Service America has stepped up and joined in
the hurricane relief efforts. The company donated $10,000 to the American Red Cross –
Broward County Chapter. Service America employees donated $5,000 through a company
donation drive and the company matched the donations. “In our efforts as a company to assist
those in need, we are proud to have matched dollar-for-dollar employee donations to assist in the
hurricane relief efforts”, stated Chris Heaney, president and chief executive officer.
Kathryn J. Cousins, chief development officer, American Red Cross - Broward County Chapter
is appreciative of the company’s efforts, “as Americans everywhere are searching for a way - any
way- to help those devastated by recent hurricanes, it is heartwarming to know that Service
America is both encouraging individual employees to help while asserting their support through
a corporate gift.” Angela Pecorino, Board Member for the American Red Cross - Broward
County Chapter, also praised the company’s efforts, “I am so glad that I learned about the great
works of Service America.”
“Like most area residents and businesses, we were dramatically affected by the recent
hurricanes.” says Jim Gallo, vice-president of business development and human resources. “Our
employees still found it in their hearts and pockets to donate to the hurricane relief efforts. I see
this as a natural extension of our community involvement. I’m proud of our employees’ efforts
to raise money and the company match is the right thing to do in this time of need”.
Service America, an employee-owned and locally operated company, has been a staple in Florida
for over 30 years. They provide repair, maintenance, and replacement services for A/C systems,
major appliances, electrical, plumbing and more.
The check presentation was made at Service America’s corporate office in Fort Lauderdale.
For additional information on Service America, visit www.serviceamerica.com.
Darell R. Scott
Service America Enterprise Inc.
Public Relations and Communications Manager
(954) 660-1209
dscott@serviceamerica.com

4. Dear Valued Customer,
Welcome to Service America! You’ve taken the first step to insuring convenience and
peace of mind for you and your home. Thank you for choosing us as your home service
provider. We take pride in having all the comforts of your home covered.
Keep in mind that we also provide a variety of services for you. We not only provide
service for your appliances, but we also perform preventative maintenance for your air
conditioner, duct cleanings, dryer vent cleanings, sell parts for your appliances, and much
more! Think of Service America as your low cost, one-stop shop for your home services.
We are committed to utilizing our knowledge and expertise, gained over three decades of
service, to better serve you. We are committed to providing you with the highest quality
of service, providing you with convenience and peace of mind.
Please review your contract in its entirety, especially the Contract Coverage Summary on
the back of your service contract. Should you require service on any of the items covered
under your contract or have any questions, please call our customer service department at
(954) 979-1100 or (800) 884-3500.
For your convenience, our hours of operation are:
Monday - Friday 7:00 a.m. to 6:00 p.m. Eastern Standard Time
Saturday - Sunday 8:00 a.m. to 5:00 p.m. Eastern Standard Time
Also, did you know that for every person you refer to us, who purchases a service contract, you
will receive a $25.00 gift certificate?
Again, thank you for allowing us to serve you. We look forward to your continued
business.
Sincerely,
Jim Gallo
Vice-President

5. WRITING SAMPLE
Fall 2003
Dear Colleague:
I hope that the new semester is off to a good start! I would like to remind you that a unique
career development resource for undergraduates, graduate students, postdocs, and junior faculty
is available at your institution. A campus-wide subscription has been purchased by your
institution for Science’s Next Wave, (www.nextwave.org), the premier weekly electronic journal
dedicated to the career development of early career scientists. The site includes weekly news,
alternative career profiles, discussion forums, academic career advice, and funding information.
This is a service that is being supported by over 125 research universities, independent research
labs, government agencies, and professional societies in the United States, as well as over 200
universities in Canada, the United Kingdom, Germany, Singapore, and the Netherlands.
Moreover, thanks to collaboration with the European Science Foundation, young scientists in 27
countries across Europe now have access to Next Wave through our new pan-European portal.
We would also like to remind you of our exciting portals, such as the Minority Scientists
Network, www.MiSciNet.org. As part of Next Wave, MiSciNet has two major emphases:
supporting the Science, Math, and Engineering education of underrepresented minority students
on the undergraduate level; and encouraging those students to make transitions into graduate
education. Published twice a month, the Minority Scientists Network covers the following:
student issues, mentoring issues and community involvement through a portal web site, national
meetings, and local activities. A variety of activities will also be conducted at the campus level to
increase involvement.
Also, look for Next Wave features like The Career Doctor and Industry Insider!
Please help the early career scientists at your institution by alerting them to Next Wave. I am
confident they will benefit from the information and interactions on the site and that it will serve
as an important enhancement to your institution’s career services. Remember that no passwords
or log-ins are necessary as long as a campus computer is used.
The enclosed brochures and posters explain more about Next Wave and the Minority Scientists
Network. Please place the posters in an area where undergraduates, graduate students and
postdocs can see them (like coffee/lunch rooms, libraries, lecture halls or bulletin boards). I
would be happy to send additional posters or brochures for you to distribute. Just call or email
me using the information below. Thank you for your assistance.

6. Press Release
The American Red Cross Of Broward County Honors Service
America For Their Contributions During The 2005 Hurricanes
Service America Enterprise Inc., known for its exceptional home services and yellow vans
throughout Florida, was awarded with the Red Cross “You Delivered Hope” poster.
FORT LAUDERDALE, FL — April 11, 2005 — Service America, located in South Florida for
over 30 years, was awarded with the “You Delivered Hope” poster from the Broward County
Chapter of the American Red Cross. Diana Metcalf, Special Projects Manager for the Broward
County Chapter of the American Red Cross, presented Service America’s President and CEO,
Chris Heaney, and Executive Vice President and CFO, Vivian Psinakis, with the award.
“I’d like to take this opportunity to thank all of the Service America employees and the
company for their willingness to give during the 2005 hurricane season. This poster
commemorates the generosity of Service America, their employees, and the American public’s
spirit of giving,” stated Mrs. Metcalf.
Service America employees donated $5,000 through a company donation drive and the company
matched the donations. The company donated a total of $10,000 to the American Red Cross
through the Broward County Chapter.
“We are more than happy to help in times of need,” stated Chris Heaney. “We did what a
company should do to support their community, but most of the accolades should go to our great
employees.” Mrs. Metcalf also presented Service America with the Red Cross six month report
on hurricane response. “It is vitally important to the Red Cross that our friends know how their
valuable donations were used and the impact they’ve made through their thoughtful actions,”
said Mrs. Metcalf.
The presentation was held at the Service America call center in Fort Lauderdale. Service
America, an employee-owned and locally operated company, has been a staple in Florida for
over 30 years. They provide repair, maintenance, and replacement services for A/C systems,
major appliances, electrical, plumbing and more.
For additional information on Service America, visit www.serviceamerica.com.
Darell R. Scott
Service America Enterprise Inc.
Public Relations and Communications Manager
(954) 660-1209
dscott@serviceamerica.com

7. WRITING SAMPLE
Dear Administrator,
Welcome to the Next Wave Community! Science’s Next Wave, www.nextwave.org, is the premier
weekly on-line journal dedicated to the career development of undergraduates, graduates, postdocs, and
junior faculty.
As part of Next Wave, The Minority Scientist Network (www.miscinet.org) has two major emphases:
supporting the Science, Math, and Engineering education of underrepresented minority students on the
undergraduate level; and encouraging those students to make transitions into graduate education. The
Minority Scientist Network (MiSciNet) covers areas such as student issues, mentoring issues and
community involvement through portal web sites, career development, national meetings, and local
activities.
An important feature of MiSciNet is our campus representative program. Next Wave’s existing Campus
Representative Program has proven instrumental in raising usage and awareness on campuses across the
US, Canada, and the UK. Campus representatives act as our “eyes and ears” on campus, helping to
promote the site as well as providing valuable feedback to us from their peers. We are now instituting the
MiSciNet Campus Representative Program for minority undergraduate students, in the sciences, at your
institution.
In the role of a MiSciNet campus representative, students are able to gain valuable experience and
networking contacts away from the bench by interacting with their fellow students and with campus
administrators.
Some other benefits of becoming a MiSciNet campus representative include:
• Students developing their leadership skills!
• Students receive a stipend!
• Looks great on their resume!
We would like your assistance. We would appreciate if you or your staff can recommend students for this
program. If you should have any students in mind, please forward their contact information (name and e-
mail address) to me and I will provide them with more information.
I look forward to working with you and your program!
Thank You,
Darell R. Scott
Senior Program Associate
Minority Scientists Network
(202) 326-6585 Phone
(202) 408-9319 Fax
dscott@aaas.org

8. Writing Sample
Electronic Newsletter Sample
August Feature: ** Careers in Technical Sales and After-sales Service **
If you have technical savvy, people skills and a penchant for travel, then sales and after
sales service may represent a legitimate, challenging, and enjoyable career option for you.
The index, which is FREE, is at
http://nextwave.sciencemag.org/cgi/content/full/2003/07/31/5
Among the feature’s highlights—
-Technical Support: A Different View of Science
Working in technical support for a large international company has not only given the author
a fulfilling career, but has enabled her to move from Spain to the UK with her researcher
husband.
http://nextwave.sciencemag.org/cgi/content/full/2003/07/30/8
-Have PhD (and Sales Experience), Will Travel
Getting some sales experience behind you can open up many more doors in industry, says
this former postdoc.
http://nextwave.sciencemag.org/cgi/content/full/2003/07/30/7
-Selling Science
How three scientists made the jump to instrument sales?
http://nextwave.sciencemag.org/cgi/content/full/2003/07/30/9
-A Journey to the (not so Dark) Side
Leaving the comfort zone of research for a job in customer support is not an easy decision
to make, but the challenges and rewards are there for those who make the switch.
http://nextwave.sciencemag.org/cgi/content/full/2003/07/30/6
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Other exciting Next Wave news-
The Best of Both Worlds: Engineering Doctorates
If you feel torn between academia and industry, an engineering doctorate might be just what
you are looking for -- you will graduate with nothing less than a doctorate, industrial
experience and management training.
http://nextwave.sciencemag.org/cgi/content/full/2003/07/30/1
This week's Postdoc Network (PDN) highlights-All PDN articles are FREE.
http://nextwave.sciencemag.org/pdn/
-The California Plan
A new initiative in California shows that it's possible to provide uniform benefits to
postdoctoral fellows and employee-postdocs.
http://nextwave.sciencemag.org/cgi/content/full/2003/07/30/3
Another One Bites the Dust: The Pleasures and Perils of Careers in Biotech Start-ups
A personal perspective on leaving academia to join a biotech company in difficult economic
times.
http://nextwave.sciencemag.org/cgi/content/full/2003/07/31/3
Analysis--The Supreme Court's Decision on Affirmative Action
MiSciNet takes a long hard look at the ramifications of the Supreme Court's landmark
rulings involving affirmative action programs at the University of Michigan.
http://nextwave.sciencemag.org/cgi/content/full/2003/07/31/2?template=msp

9. A Compromising Situation…The True Story of a Dual Career Couple
Kat had it all sussed out for her academic career. Unfortunately there was a fatal flaw in her
cunning plan-- she had failed to take her partner of five years into account.
http://nextwave.sciencemag.org/cgi/content/full/2003/07/30/2
August Funding News
The latest information from the GrantsNet database
http://nextwave.sciencemag.org/awards.dtl
Ask Kathie: Studying the Market
Enough self-evaluation; it's time to figure out what kinds of jobs are out there.
http://nextwave.sciencemag.org/cgi/content/full/2003/07/30/10
The Racial Privacy Initiative
The MiSciNet advisor tackles a ballot proposal in California that has got many people up in
arms.
http://nextwave.sciencemag.org/cgi/content/full/2003/07/31/1?template=msp
The Minority Aviation Education Association, Inc.
With over 60 interactive science programs, MAEA, has become the largest science and
math outreach company owned and operated by minorities in the nation, serving nearly 1
million students, teachers, and parents.
http://nextwave.sciencemag.org/cgi/content/full/2003/07/29/1?template=msp
Funded Up and Raring to Go
Four 2003 recipients of grants from the American Federation for Aging Research tell how
they plan to use the money.
http://nextwave.sciencemag.org/cgi/content/full/2003/07/24/7
Meet Thesis, the German PhD Student Organization
http://nextwave.sciencemag.org/cgi/content/full/2003/07/30/5
European Science Bytes
Snippets of job-market, funding, and policy news from across Europe.
http://nextwave.sciencemag.org/cgi/content/full/2003/07/30/4
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10. Writing Sample
Flyer Sample
Become a MiSciNet Campus
Representative!
Want to help your fellow young scientists as well as yourself?
Look at Some of the Possibilities: List of Responsibilities:
• Write an essay about your
Get involved with promotional activities!
experiences as a minority in
higher education
• Distribute promotional
Gain valuable experience!
materials across campus
• Assist at MiSciNet
outreach events
• Increase awareness by
meeting with appropriate
faculty and student groups
• Inform MiSciNet staff
about career and/or
scientific events on your
campus.
• Alert the MiSciNet
editorial staff to
Great networking opportunity!
newsworthy, science related
stories on your campus.
Develop your leadership skills!
If you are interested in
Looks great on your resume! becoming a member of the
MiSciNet campus rep
family, please e-mail Darell
Receive a stipend! Scott at dscott@aaas.org,
and also visit us at
www.miscinet.org for more
information!
Join Today!