This is the document describing scenario design process lectured by drhhtang. This is an older version of this process. A newer version please contact drhhtang@drhhtang.net or www.ditldesign.com

1. SCENARIO DESIGN PROCESS
IN FOUR DAYS
四天完成情境故事法操作過程
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blog.drhhtang.net

3. BRAINSTORMING
• Defer judgment
• Encourage wild ideas
• One conversation at a time
• Build on other people's ideas
• Be visual - use words and pictures
• Go for quantity - the more ideas the better

4. AGENDA
• Introduction
• Decide yourTeam Name
• What we are going to do today
• Previous Case

5. FOR DAY ONE
Introducing the Scenario Approach and its potentials
Macro Forces X 3 +Top 10 (4 posters)
Key Idea Generation + 1 poster (at least 5 product ideas 4 positive 1 negative)
Target Users
Basic Function & Needs + 1 poster (verbal brainstorming)

6. MACRO FORCES I
• Social – market culture, life style, political atmosphere
• Economic – purchasing power, consumer factor
• Technical – new technology for the market, material, your specialty
• Brainstorming top 10

7. HOWTO PREDICTTHETREND
Current Product
Product opportunity
gaps
Anticipatory design
• Using set theory
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• It is Hard to predict

8. EXAMPLES OF SET
• 911
• Bad for international aviation & tourism
• Good for domestic travel, mine safety appliance mask, nB sneakers (patriotism)
• Red zone robot
• Bad bankrupt, chernobyl + three mile island
• Sewer repair (1200~2000 millions)

9. MACRO FORCES POSTER

10. KEY IDEA GENERATION
• Using the 30 issues to develop 8 product ideas
• Discuss and vote for the best from the 8 product ideas
• TOP 8 Product Ideas should include 5 positive + 3 negative
• Some details could be added to the ideas.
• Please mark the relationships to the original macro FORCES
• Text and graphics are both fine

11. BASIC FUNCTION AND NEEDS
• Using the results of Interview and IAN’s
method （機會點）
• Brainstorm the functions and needs of
the primary idea of your company
• Who the users might be are the keys
to success

12. TARGET USER
• Think about the representative
users of the target product
• Using 5W1H to render the target
users, the character, problem, and
needs will be more clear
• Include CRITICAL ISSUES and
KEY IDEAS

13. TARGET USER II

14. FOR DAYTWO &THREE
Character Mapping 代表族群⾓角⾊色選樣
Scenario Brainstorming ⼈人/事/時/地/物－Graphical Brainstorming
Story Board 情境故事板
Event Flow + A4
Work Activity Affinity Diagram Interview & 3M Post-it Wall

15. CHARACTER MAPPING
• Except the representative user, please
generate other target users to think
about the range of user characters
• Group work/ one user per participants

16. WORK ACTIVITY AFFINITY DIAGRAM
character mapping - persona - interview - work activity note - waad - 10 requirements
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the UX book CH4 CH5

22. LOOKING for INTERESTING OR CRITICAL EVENTS

24. HAVING UNDERSTANDING OF USERS
• you can use both WAAD or Service Blue Print to understand users
• if you have understood the users, the storyboards should based on
the reality or speculations generated by interviews.
• If no previous understanding, the storyboards could be based on
imagination or previous experience regarding the users.

25. SCENARIO BRAINSTORMING I
• Using scenario brainstorming sketches
(情境腦⼒力激盪圖) to develop details
about the relationships between user
and product and additional functions
• Example: the shopping process and
related critical issues & key issues of
TAO(陶美惠)’s shopping journey

26. SCENARIO BRAINSTORMING II

29. TIPS
• the center is the representative persona. drawing the events for him/
her.
• the way they structure of event and the main characters is better
• you could group different storyboard by functions or topics
• try to explore the details of storyboards, so you can have consecutive
storyboards alone the line with different granularity.

30. SCENARIO BRAINSTORMING II

31. EVENT FLOW
• Using 5W1H to thank about Flow
Chart
• Try to generate a serial process of an
event
• Group work/ one user per participants

33. STORYBOARD I
• Each slot of flow chart could be a storyboard
• Please generate 10 storyboards where we can see event sketches,
and related CI & KI
• PLEASE USE PHOTOS OF REAL PEOPLE

35. STORYBOARD II
• All the storyboards of the targets users
together could help us to think about
the details and different dimensions of
the idea
• Different storyboards verify the
necessary of the idea as well.

40. FORTHE FINAL DAY
Critical Issues & Key Ideas 問題與解決 10 elements
Concept Development 設計概念發展 Sketches
Concept Synthesis & 概念構想整合&規劃 Slides
Concept Presentation 提案發表 Poster + 5 mins-video
10 Key Themes 設計訴求 10 elements

41. CRITICAL ISSUE & KEY IDEAS
• All group members discuss
• their critical issues and key ideas.

42. FINALTOP 10THEMES
• Using the storyboards to synthesize the
final top 10 themes (設計訴求)
• Each theme could include critical issues,
key ideas, design concepts, and even its
illustrations.

43. CONCEPT SYNTHESIS (概念構想整合)
• Using the top 10 themes to propose a
solid design concept
• Writing up the Scenarios for
presentation
• Present the Scenario

44. PRESENTINGTHE CONCEPT BY FBS
function behavior structure

47. METHOD
• Follow the timeline to sort out the scenarios
• elicit all the element of the service system
• people, objects, environments
• Think about the functions of each objects in the service system using lego
and signs to represent them
• Think about the interactive behaviors amongst different objects and
people in the service system.

53. DETAILED ACTIONS COULD BE ADDED