14. Now that handheld devices have become ubiquitous, subscribers have a lot of choice as to how they interact with your email. Design has to be flexible enough to deliver your message to various media in formats that work. This goes beyond HTML vs. Text. Handheld Devices
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17. How does your email appear in the preview folder? All screen shots courtesy of: www.campaignmoniter.com Previewing
27. Dialog Management Makes Email Easy New Customer New Prospect No Purchase in 30 Days Web Activity Welcome Message & Cycle Special Offer Survey? Customized Content
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29. www.americandatacompany.com Confidential & Proprietary SOLUTION An automated workflow integrating the two systems. “ Automated Mailing System (AMS)” Case Study: Automated Mailing System (AMS)
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31. Janine Popick CEO Chris Baggott CMO QUESTION & ANSWER SESSION VerticalResponse ExactTarget