Next-Generation Native Apps

Next Generation Native Apps Eric Bezar VP Platform Product Management salesforce.com Track: Advanced AppExchange Developer

Safe Harbor Statement ,[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object]

Customer Use of salesforce.com Has Evolved CRM Applications ,[object Object],[object Object],[object Object],Customized and Integrated ,[object Object],[object Object],ERP Legacy Platform Customers building new On-Demand apps Ecosystem Partners building integrated solutions Directory Directory of On-Demand Business Apps

Platform for the Business Web Secure & Scalable Integrate Mash-Ups ISV Standards Create & Publish Deliver Everywhere Mobile Run Deliver Globally Think Global, Act Local

Our Guiding Principle ,[object Object],[object Object]

Enablement Across All Audiences Business User Power User Administrator / Business Analyst Script Developer Professional Developer Configure apps Customize apps Develop apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Personalize apps Browser user Excel user Excel power user Basic DB knowledge Light VBA or Javascript SQL expertise Java / .NET

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Application Patterns Native Composite Client User Interface Metadata, Layouts App Logic Workflow, Formulas, Validation Data Custom Objects User Interface S-Controls, Buttons & Links App Logic Code + scripts (Java, etc) Data Web services, local DBs Client Specific .NET forms, J2ME, Blackberry, etc Configure Examples: data apps, Bug tracking, asset tracking, Expense management Examples: email services, data enrichment, mapping, order entry Examples: mobile apps, desktop/Office integration, ERP integration Code Code Simplicity + Speed Control + Flexibility

Native Apps Customize with Clicks not Code ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All Customizations Are Upgraded With Zero Customer Effort

When to go Composite? ,[object Object],http://www.salesforce.com/developer Custom Interface Development

Flexibility: Build, Buy, Mash-Up Build with Clicks not Code ,[object Object],[object Object],[object Object],[object Object],[object Object],Collaboration Compose Mash-ups from Components

In Winter '07, AppExchange matures from a simple Data Centric platform to a powerful Process Centric platform. Now business analysts can automate entire business processes without coding. Winter '07 makes powerful things simple.

From Data Centric to Process Centric Current Winter '07 Content File Share Project Portal MS Sharepoint Intranet Nytimes.com Transaction Process Data Press Release approval Spreadsheet MS Access Lotus Notes Group Recruiting Bug tracking ProServ Automation Product Management Project Management Department Payroll (ADP) Financials (Oracle) Supply Chain Benefits Enrollment Expense Mgmt Help desk Procurement HR CRM Analytics Enterprise Paypal CSS/PRM Internet/ Extranet

What's New in Winter '07: Native Apps ,[object Object],Application logic Data model customization ,[object Object],Security & compliance

Workflow: Not Just Notifications Any More ,[object Object],[object Object],[object Object],[object Object]

Approval Processes ,[object Object],[object Object],[object Object],[object Object],For more information: Advanced Enterprise Admin Track Tips & Techniques for Building Advanced Workflow – 3:45 PM today

App Logic: Data Validation ,[object Object],[object Object],[object Object],[object Object]

App Logic: Formula Enhancements ,[object Object],[object Object],[object Object],[object Object]

Data Model Customizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

UI Customization ,[object Object],[object Object],[object Object],[object Object],[object Object]

Automate Manual Business Processes Human Resources Recruiting Vacation Requests Training Finance Expense Reports Procurement Budgets Operations Project Management Event Managment Professional Services Management IT IT Asset Tracking Bug Tracking Change Requests Which users have been left out? Which business processes are still manual?

Meet Compliance Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Demo: PTO Request App ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],Save time! Use your cell phone or mobile device to send Feedback via SMS/Text Messaging! Send a message to 26335 In the message body: Session 241, #### For example, “ Session 123, 5555 ” Session ID: 241 Session ID # Scores for 4 categories SMS Voting powered by:

Next-Generation Native Apps

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