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ICEEfest 2013 Slide 1 ICEEfest 2013 Slide 2 ICEEfest 2013 Slide 3 ICEEfest 2013 Slide 4 ICEEfest 2013 Slide 5 ICEEfest 2013 Slide 6 ICEEfest 2013 Slide 7 ICEEfest 2013 Slide 8 ICEEfest 2013 Slide 9 ICEEfest 2013 Slide 10 ICEEfest 2013 Slide 11 ICEEfest 2013 Slide 12 ICEEfest 2013 Slide 13 ICEEfest 2013 Slide 14 ICEEfest 2013 Slide 15 ICEEfest 2013 Slide 16 ICEEfest 2013 Slide 17 ICEEfest 2013 Slide 18 ICEEfest 2013 Slide 19 ICEEfest 2013 Slide 20 ICEEfest 2013 Slide 21 ICEEfest 2013 Slide 22 ICEEfest 2013 Slide 23 ICEEfest 2013 Slide 24 ICEEfest 2013 Slide 25 ICEEfest 2013 Slide 26 ICEEfest 2013 Slide 27 ICEEfest 2013 Slide 28 ICEEfest 2013 Slide 29 ICEEfest 2013 Slide 30 ICEEfest 2013 Slide 31 ICEEfest 2013 Slide 32 ICEEfest 2013 Slide 33 ICEEfest 2013 Slide 34 ICEEfest 2013 Slide 35 ICEEfest 2013 Slide 36 ICEEfest 2013 Slide 37 ICEEfest 2013 Slide 38 ICEEfest 2013 Slide 39 ICEEfest 2013 Slide 40 ICEEfest 2013 Slide 41 ICEEfest 2013 Slide 42 ICEEfest 2013 Slide 43 ICEEfest 2013 Slide 44 ICEEfest 2013 Slide 45 ICEEfest 2013 Slide 46 ICEEfest 2013 Slide 47 ICEEfest 2013 Slide 48 ICEEfest 2013 Slide 49 ICEEfest 2013 Slide 50 ICEEfest 2013 Slide 51 ICEEfest 2013 Slide 52 ICEEfest 2013 Slide 53 ICEEfest 2013 Slide 54 ICEEfest 2013 Slide 55 ICEEfest 2013 Slide 56 ICEEfest 2013 Slide 57 ICEEfest 2013 Slide 58 ICEEfest 2013 Slide 59 ICEEfest 2013 Slide 60 ICEEfest 2013 Slide 61
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ICEEfest 2013

  1. 1. June 2013, 6th-7th Grand Cinema Digiplex Baneasa Shopping City Bucharest, Romania [Last update: 15th of April ’13]
  2. 2. ICEEfest is a major event organized by Thinkdigital. The TD Group of companies was launched in 2006. Currently, it operates in industries such as online advertising, affiliate marketing, e-commerce, events, and social gaming. The TD Group has a wide coverage in countries like Greece, Cyprus, Romania, Bulgaria, Hungary, Albania [and soon Turkey]. Sales Platform Social Gaming Event Sales House Performance Marketing Geo Presence: GR Geo Presence: Geo Presence: CEE Geo Presence: Geo Presence: GR/CY Launch: 2012 GR/RO/TR/Global Launch: 2008 GR/HU/RO/BG/CY/AL Launch : 2010 Launch : 2006 Launch: 2004 Leading Digital Media & Marketing Group. Geo Presence: CEE & S.E. Europe
  3. 3. Since 2008 ICEEfest [RoNewMedia brought to the next level]
  4. 4. 2012: 3 days of search and social media, digital marketing, mobile and gamming, content and e-commerce. • 91 speakers and trainers • 41 keynote speakers • 5 debates • 18 workshops • 30 hours of conferences • 35 hours of workshops • 3 hours of IAB MIX Awards
  5. 5. A complex event: • Exhibitions • Conferences • Workshops • Magazines • Awards • Party
  6. 6. Facts & figures o Over 153,000 search 1400 results of 1200 RoNewMedia in Google 1000 o More than 62,000 search results of 800 “RoNewMedia 6.0” in Google 600 o 23 media partners 400 o Over 10 participating countries 200 o More than 1,255 0 tickets sold RNM RNM RNM RNM RNM RNM o Over 2,500 visitors 1.0 2.0 3.0 4.0 5.0 6.0 Conference audience Speakers Expo Visitors o 53 companies involved
  7. 7. Massive Media Coverage:  TV: Over 8-hour live broadcasts on local and regional TV stations  Print: +150 articles  Online: +500 news article, +350 blog posts, +3,500 tweets and Facebook updates www.iceefest.com/news
  8. 8. Multimedia links: Click on thumbnails for more! 1. Behind the Scenes 2. List of Speakers 3. Key Presentations 4. FB Photo Albums
  9. 9. Behind the scenes : Watch our [funny] making-of ;) For the extended version click on the left picture. Or on the right one for the 3 minutes brief version ;)
  10. 10. In 2013 We will hit the next level AGAIN! ;)
  11. 11. 1. EXHIBITION: 6th-9th of June 2013 GRAND EXPO STARTUP ROAD NETWORKING VIP LOUNGE 2. CONFERENCE: 6th-7th of June 2013 KEYNOTES WORKSHOPS DEBATES 3. AWARDS, MEDIA & FUN IAB MIXX Awards VIRAL Movie Night ICEEfest Magazine WEBTV Studio PARTY RoNewMedia – ICEEfest 2013
  12. 12. This Year’s Content Streams are: • Digital Publishing & Digital Advertising • eCommerce & eBusiness • Content Marketing & Social Media • Mobile, Games & Apps • AdServing, Research & Data Analytics • Innovation, Start Ups & Small Biz
  13. 13. 1. EXHIBITION Grand Expo Startup Road Networking VIP Lounge
  14. 14. The Grand Expo: B2C and B2B audience in one place! This year we are growing bigger and doing things better. Our new home is Grand Cinema Digiplex at Baneasa Shopping City in Bucharest. On top of the regular ICEEfest [RoNewMedia] participants, there are expected: o 2,500 visitors on Thursday and Friday [very likely to be targeted for B2B] o at least 7,500 consumers [the average traffic of the location on a regular spring weekend]. That’s up to 10.000 visitors! By far the largest audience ever to attend a technology and interactive event in the CEE and SE Europe!
  15. 15. The Grand EXPO Avenue
  16. 16. The Grand Expo Networking Area
  17. 17. ICEEfest Expo 2012
  18. 18. The Startup Road: the perfect place to grow your idea! We support new ideas! Hence, we have come up with a plan to highlight your business stand and catch the attention of the right visitors and consumers. For 2 days, you will have a 4 square metre stand at your disposal on the Startup Road. This is located right in the heart of the venue facing the Grand Expo, the VIP Networking Lounge, the main Conference Hall, and the Workshop Rooms. ICEEfest rewards early bookings! Book before the 15th of March 2013 to take advantage of an exclusive discount.
  19. 19. The Startup Road
  20. 20. The VIP Networking Lounge: meet great minds! This year, we are setting up a special VIP Networking Lounge where you can bond with speakers and important figures of the industry. The VIP Networking Lounge is the place to be for real businessmen. Only a carefully selected high-class audience will be grated access to join the speakers and trainers for follow-ups and business meetings. In addition, up to 20 senior executives will be invited to attend first-class presentations given by our top rated speakers.
  21. 21. The VIP Networking Lounge
  22. 22. The VIP Networking Lounge
  23. 23. 2. CONFERENCE Keynotes Workshops Debates
  24. 24. 2008 - 2012 +160 SPEAKERS 2012 and beyond
  25. 25. Matt Peters Founder, Pandemic Labs Chris Clarke Chief Creative Officer, LBi Vincent Sider VP Social Media BBC Worldwide SOME OF THE Steve Vranakis Geoffrey Hantson Managing Partner, Duval Guillaume Modem “One of the 25 most 2013 Creative Director EMEA, Google Creative Kieran Flanagan Marketing Director CONFIRMED Lab EMEA, HubSpot creative people in advertising” [Business Insider] SPEAKERS 4th of March 2013 Bela E. Papp Advertising & Online CEE Serhad Bolukcu Director, Microsoft Enon Landenberg CEE Market VP Commercial Manager, Facebook Marketing, SpaceIL Andrzej Moyseowicz Lars Samuelsen Innovation Partner / Digital Strategy Director Founder, Freemavens EMEA, Grey Group
  26. 26. 2008 - 2012 +80 BRANDS 2012 and beyond
  27. 27. +90 keynote speakers – including top executives from Google, Microsoft, Skype, Yahoo!, Reute rs, BBC, MSN, Samsung. Alongside with many others, they took part in the greatest event the interactive industry has ever witnessed in Bucharest in 2012. In 2013, get ready for… more ;) • Keynotes > leaders of big companies in the main Conference Halls • Workshops > deep analysis and trainings in our Workshop Rooms • Debates > real-time talks and open dialogues with the audience on the hottest issues of the industry.
  28. 28. ICEEfest – RoNewMedia 2012 Avenue
  29. 29. 2013 Conference Hall
  30. 30. 2013 Conference Hall
  31. 31. 3. AWARDS, MEDIA & FUN IAB MIXX Awards 2012 Viral Movie Night Magazine WebTV Party
  32. 32. IAB MIXX Awards – Last year, we proudly presented in partnership with IAB Romania the 1st edition of the world’s famous IAB MIXX, hosted by Andi Moisescu [Voice of Romania]. And we’ll doing it again! The interactive industry will acknowledge the best of 10 categories. Details: http://www.ronewmedia.ro/iab_mixx_awards Photos: Click on images for more pictures from the event
  33. 33. Viral Movie Night – After the successful premiere in 2012, the place-to-be for branded video producers will be back. Greater and better! Join the live, smart and funny public debate with directors, creative people, and artists that hit the views. A stand-up comedy show and the three- hour selection of the most outstanding viral videos will follow for a complete movie theatre experience! 2012 Click to see the live TV coverage!
  34. 34. Viral Movie Night 2013
  35. 35. Magazine – Our magazine is distributed together with the local BIZ magazine. It is issued in 8,000 copies and it gives people a glimpse of what is going to happen during the event. More than 3,000 printed copies [in addition to the e- paper edition] were hand out to all participants in 2012. In 2013, look for the 2 nd issue of the insightful ICEEfest Magazine!
  36. 36. WebTV – No. We won’t do live streaming ;) It’s a paid event, so we’re keeping it this way. We respect our attendees that are buying tickets. But the Internet viewers can take part in the debates from our WebTV Studio! The main presentations of the conference will be available a month after the end of the event in a v.o.d. system. Check here the keynotes from last year.
  37. 37. Party – We can’t say more! ;) What happens at ICEEfest Party stays on… Pictures here! ;)
  38. 38. JOIN THE CLUB Event Partner . Stream Sponsor Grand Expo Exhibitor . Start Up Road Exhibitor IAB MIXX Awards & Party Sponsor . Viral Movie Night Sponsor… and NOT ONLY ;)
  39. 39. WARNING! We don’t believe in: one-size- fits-all theory! So, feel free to ask for a special offer tailored to your needs. Over 2,500 B2B people meeting your business target, and 7,500 B2C people are waiting for you at ICEEfest!
  40. 40. Quality audience: based on the 2012 paid tickets Which of the following comes Which of the following closest to describing your job describes your type of title or job level? business or organization? Others Consultant CEO 6% 8% 27% Agency Brand CMO /PR 21% 30% 21% 35% Service Research Director 34% Provider 11% 23% Marketing Manager
  41. 41. Many ways to become our partner!
  42. 42. Partner – All our main partners (up to 3, for the whole event) have lots of options to choose from. Once you become a ICEEfest partner, your company’s name will appear on all media packages. That is an estimated value of €1 million in media exposure! Your message will be spread across all the platforms we are using, from TV channels, to radio, to online, to presence in the exhibition area, and special projects before, during, and after the
  43. 43. Common Advantages for all the Conference Partners Platinum, Gold, Silver sponsors have the following common benefits:  the logo displayed on the event website  the logo published on all the materials and invitations distributed before the event  the logo displayed on the indoor directories that will guide people to the conference room  the logo on banners promoting the event (according to the media plan)  exposure during the event  coverage on all media channels: TV, radio, online and print  the possibility to insert promotional materials in the event’s paper folder
  44. 44. Common Advantages for all the Conference Partners  PR&Communications plan customized for the market sectors targeted by the sponsor  Interviews with the company’s representatives on event’s website and media partner’s websites  Distribution of ad materials at designated places in the theatre  Your logo on the main conference stage  Your logo appearing on Conference Screens in the pauses between the panels  Conference Bag Inserts
  45. 45. Special Advantages for Conference Partners Before the Event SOLD! SOLD! Your company in: Platinum Partner Gold Partner Silver Partner (45.000 €) (25.000 €) (15.000 €) TV Spot (according to media  up to 5”  up to 3”  up to 3” plan) Radio Spot (according to media  up to 5”  up to 3”  up to 3” plan) Web  one frame  in a common frame  in a common frame banners Gold+Silver Gold+Silver Iceefest.com website  with the mention “Platinum  with the mention “Gold  with the mention “Silver sponsor” sponsor” sponsor” Printed invitations and  with the mention “Platinum  with the mention “Gold  with the mention “Silver newsletters sponsor” Sponsor” Sponsor” Print ads  with the mention “Platinum  with the mention “Gold  with the mention “Silver sponsor” sponsor” sponsor”
  46. 46. Special Advantages for Conference Partners Before the Event SOLD! SOLD! Platinum Partner Gold Partner Silver Partner (45.000 €) (25.000 €) (15.000 €) Logo on the conference    program Speaches  30’ keynote speech in the 20’ Keynote in the second  first part of D1 part of D1 Free invitations for the event  15 (+ 50% buy discount)  10 (+ 40% buy discount)  5 (+ 30% buy discount) Flyers and brochures    distributed at the event Promotional movie in off-time  lasting 2 ‘  lasting 1’  lasting 30’’ Branding one of the events of  Lunch offered by Platinum  Coffee break offered by the day Sponsor Gold Sponsor Preferential visual presence  with the mention “Platinum  with the mention “Gold  with the mention “Silver sponsor” sponsor” sponsor”
  47. 47. Content Stream Sponsor Just choose one of the conference’s streams (the one that best fits your company’s audience) and brand it. The way you “play” with the audience gathered around one track is on you. We give you the subject, the conference room. And from then on, sky is your limit.
  48. 48. Special Advantages for Stream Sponsors Platinum sponsor Gold sponsor Silver sponsor (15.000 €) (12.000 €) (9.000 €) Keynote address at the  5’  3’ opening of the conference programme Your logo on the stage    Your logo appearing on    Stream Screens in the pauses between the panels Top executive Keynote  20’  10’ visionary speech/presentation (requires approval by the organizers programme committee) Moderation of a panel  discussion Possibility for branding the  seats in the conference theatre
  49. 49. Special Advantages for Stream Sponsors Platinum sponsor Gold sponsor Silver sponsor (15.000 €) (12.000 €) (9.000 €) Distribution of your print ad  materials by our team at the Main Entrance of the Stream Stage Full-page advertisement in    Iceefest 2013 official magazine Free invitations for the event  15 (+ 30% buy discount)  10 (+ 20% buy discount)  5 (+ 10% buy discount)
  50. 50. Exhibitor > The Grand Expo will receive full attention [much more than in the last 5 years]! Take advantage now of four days [weekend included] of complete interaction with our 2,500 B2B audience and 7,500 B2C audience from Grand Cinema Digiplex placed in Baneasa Shopping City.The Grand Expo will be hosted in the main lobby. > The Startup Avenue will give you a two-day access to the Conference Audience!
  51. 51. Grand Expo Stand  Your logo displayed on the event website  Your logo published on all the materials and invitations distributed before the event and on the program during the event  Conference Bag Inserts  Distribution of ad materials at designated places in the conference space  Your company will have the chance to promote its services during the conference breaks in the designated expo area  Possibility for branding your stand in the Expo Area – 6sqm  Interviews with the company’s representatives on Realitatea.net  Exposure in the press releases and articles  Exposure in the newsletters sent to the target audience  Advertising in ICEEfest Magazine  5 free invitations for the event
  52. 52. Startup Road Boot  Your logo displayed on the event website  Your logo published on all the materials and invitations distributed before the event and on the program during the event  Conference Bag Inserts  Distribution of ad materials at designated places in the conference space  Your company will have the chance to promote its services during the conference breaks in the designated expo area  5 free invitations for the event  One boot stand in the main lobby to the conference rooms
  53. 53. Party & IAB MIXX Awards Sponsor  Your logo displayed on the event website  Your logo published on all the materials and invitations distributed before the event and on the program during the event  Your logo on the Party Stage during the IAB MIXX Awards  Conference Bag Inserts  Full-page advertisement in Iceefest 2013 official magazine with the mention “Party & IAB MIXX Awards powered by your company”  Branding at location  Exposure in the press releases and articles  Exposure in the newsletters sent to the target audience  Interviews with the company’s representatives on Realitatea.net  Distribution of ad materials at designated places in the conference space  5 free invitations for the event
  54. 54. Viral Movie Night Sponsor  Your logo displayed on the event website  Your logo published on all the materials and invitations distributed before the event and on the program during the event  Your logo on the Conference Stage  Conference Bag Inserts  Interviews with the company’s representatives on Realitatea.net  Exposure in the press releases and articles  Exposure in the newsletters sent to the target audience  Distribution of ad materials at designated places in the conference space  20-minute speech/presentation in the panel discussion  Moderation of a panel discussion  5 free invitations for the event
  55. 55. Official Car – We would like to invite you to take part at our event in a fun and unconventional way. Our official car will be the main actor in some of our activities at location. The official car will be involved in the following activities:  Test drives with the bloggers and journalists participating the event.  Video clips with our Black&White Girls which will assure you great coverage on Facebook (you can see the project here: www.facebook.com/blackwhitegirls)  All the speakers will be guided from and to the location of the event with the official car.
  56. 56.  Customize the space in which way you choose to showcase the car during the event in the Grand Expo Area  You will have the opportunity to distribute ad materials at designated places in the conference space.  You will have the opportunity to engage the people in interactive games to find out more about the car and also win a test drive with our pilot.  We can showcase digtal marketing activities your team did during time on the conference stage  TV ads on the main screend during event, conference breaks, big screen in the main lobby and so on!
  57. 57. Smoking Lounge Sponsor  Selling point during all the event for your products  Your logo displayed on the event website  Your logo published on all the materials and invitations distributed before the event and on the program during the event  Your logo on the Conference Stage  Conference Bag Inserts  Distribution of ad materials at designated places in the conference space  Possibility for branding the Smoking Lounge Space  10 free invitations for the event
  58. 58. Service partner – We are open to hotels, car rental companies, beverages, entertainment, food and drink companies and more. Be our partners and help us provide the best services to our public! Also, we can arrange product placements in the food court of our event, within the grand expo and the VIP business lounge. Or maybe you prefer our famous party, where every year the digital industry is having fun in a smart way!
  59. 59. … and MORE – In addition, we welcome requests of product placements, videos, TV spots, roll-outs, unconventional projects and other promotional activities at the venue. Printed materials can be inserted in our conference bags and ad prints, whilst advertorials can be placed in our ICEEfest Magazine for 2013. Or why not set up special branded areas at the location. Let us know now about your products, ideas, and needs. We are more than happy achieve your branding goals for a tailored budget.
  60. 60. …chose MORE or add to your package: What else you can do: Our fee: 1 Video spots oh the conference and lobby screens (approx € 600/day 100 views) 2 Audio spots/jingles € 400/day 3 Flyers / special activations in the conference lobby € 500/day 4 VIP Networking Lounge Sponsor € 6,000 5 Sponsored speaker € 2,500 6 Magazine Ad + Interview € 1,500 7 WebTV Sponsor € 3,500
  61. 61. Contact us now! iceefest@thinkdigital.net facebook.com/ICEEFest www.ICEEfest.com
  • xtsimy

    Mar. 7, 2015
  • litmanlive

    Mar. 24, 2013

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