Build Your Personal Brand Online
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This presentation walks through the steps of creating a personal professional brand and the digital tools to use to build that brand.
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Build Your Personal Brand Online
- 2. What is a personal professional brand? How can it help your career and the industry? What’s my brand? Which digital communication tools can help me build my brand? What are we doing today? 3
- 4. 5 JUST YOU
- 5. 6 You’re a brand too.
- 6. 7 A brand is a person’s perceptions of their experiences with a product or service. Your personal brand should represent the value you are able to consistently deliver to those whom you are serving. - Glenn Llopis
- 7. 8 IF I HAD A NICKEL FOR EVERY TIME I GOT DISTRACTED, I WANT A PUPPY.
- 8. PIE Chart 9 Performance = Your day- to-day work and results Image = What other people think of you and your work Exposure = Who knows who you are and what you do - Harvey Coleman “Empowering Yourself, The Organizational Game Revealed” Then Now
- 9. 10 PERFORMANCE: Can you say that you know what you are doing and you can answer questions about it?
- 10. 11 IMAGE: Do you feel like others trust you with what you say you do?
- 11. 12 EXPOSURE: Do others come to you instinctively when they need something related to your field?
- 12. 13 EXPOSURE: More importantly, do you feel that management knows what you do, is excited about what you do and would come to you if they needed help?
- 15. What are you known for? What do you want people to think when they think of you? Write a brand statement for yourself. 16 Image & Performance
- 16. To (target audience), (your name) is the (blank) provider/service of (blank) delivered through (blank). To the dairy industry, Don Schindler is a thought leader for creative integrated marketing and communications solutions delivered by digital communications and educational training. 140 characters: @donschindler is a creative marketing professional who teaches you how to use social media and digital communication tools. 17 Brand Statement
- 17. I can give your communication staff the skills to tell a story to your audience that will get them to act the way you want. Even if you think all your staff knows how to do is send out a press release. Guarantee to work. If not, you'll get your money back. Did I mention that my training is free? 18 Brand Position
- 18. With every interaction (whether a question or conversation), I promise to give you the best possible return for your time taken with me. In other words, I want your TRUST. You can trust me to be honest, to have your best interest in mind, to give you a reason, to focus on you and what you are trying to accomplish, etc… 19 Trust
- 19. 20 http://www.mykingweb.com/index.php/period-2b/rodriguez-isabel/candy-page How long does it take to earn trust? Trust is earned by consistent performance. This doesn’t mean it’s only 10% of your time. It’s 100% of your time and it can easily be lost or broken.
- 21. 22 HOW TO TELL YOUR STORY: - Just be you - Just talk to people like friends - Just use your experiences - Just practice
- 23. http://www.flickr.com/photos/cynthiavaldez/10892590866/ With digital communications tools you can shape your professional brand to make it look the way you want it to. It can be a huge asset.
- 24. 25 Blog or Website Business Cards Attending Events Join Peer Groups Social Media Sites Corporate Blog Email Signature Email Database/CRM Capture all contacts to start relationships. Exposure
- 25. BLOGGING
- 26. • My home on the web • Can be done for free • Search engines love blogs • Easy to do and gives you personality • Comments/Feedback • Inbound links • No one can change the rules on your death star Blog Power 27
- 27. 28 SOCIAL MEDIA
- 29. • It’s the easiest to maintain • More connections gives you a bigger network • Your online resume and portfolio • Public recommendations • Groups to help networking • Connected to Twitter and Facebook with a third party application LinkedIn Power 30
- 30. 31
- 31. 32 • Connections are everything – connect with everyone you meet in business. • Correct people’s profiles and summaries for advanced search. • Groups can be strong but difficult to maintain. • Tag others in updates to get their attention. • Understand there is more reading/stalking then interaction. • Use LinkedIn Pulse and share relevant content to your networks. LinkedIn Tips
- 33. • 1.25 billion people • Professional and personal life blend the most • Share, Comment, Like, Friend • Positive messages are shared more • The use of lists is a must to control the algorithm • Your digital diary Facebook 34 Facebook Power
- 34. 35 • Try and use graphics or videos with links to drive back to website. • Funny stuff drives a lot of engagement along with questions. • Worry more about engagement and not numbers (straight from Facebook). • Pay for play on Facebook. • Use employee advocates to engage in company posts. Facebook Tips
- 35. 36
- 36. • Fastest way to meet people you don’t know • News and rumors travel fast • Lots of noise and marketing garbage • Use lists to control • Follow advocates and monitor detractors • Able to track conversations and trends Facebook 37 Twitter Power
- 37. RT = Retweet MT = Modified Tweet – if you altered the tweet, shortened, etc. it’s common courtesy to use MT TY, THX or TKS = Thank you DM = Direct Message use d @username You use this to talk directly to someone similar to email. ONLY the receiver will see this @agnesk = only @agnesk will see this tweet OR people who follow both you and the tweet sender .@agnesk = everyone who follows you sees this tweet Hey @agnesk = everyone who follows you sees this tweet #FF = Follow Friday Facebook 38 Twitter Language
- 38. 39 • Use common hashtags (creating your own is hard) • Use tools like ManageFlitter, Tweepi, or TweetAdder to add people • Use favorites to get people to follow • Do NOT auto-reply • Tweets with links in the middle • Use third party apps to control like Hootsuite, Tweetdeck, Tweetcaster. • Use search to answer questions Twitter Tips
- 39. 40
- 40. • Visual search (much better than traditional) • Recipes, clothes, decorations, crafts, infographics, and more… • Heavy use by women • 70 million users and growing • Can drive extreme traffic to websites • Still a new network Pinterest 41
- 41. • Instagram • YouTube • Snapchat • Yelp • Flickr • Vine • Jelly Other Networks 42
- 43. 44https://flic.kr/p/nD2nj Secrets of Personal Branding Success Online Help others first. Highlight them, encourage them and in return they will be there for you.
- 44. 45http://www.flickr.com/photos/hamstershot/8761892149/ Secrets of Personal Branding Success Online Don’t rant or be a Debbie Downer. Negative posts garner initial attention but it fades quickly.
- 45. 46https://flic.kr/p/5yiuD Secrets of Personal Branding Success Online Don’t try and do all networks at once. Pick one and dig deeper.
- 46. 47https://flic.kr/p/djCk2x Secrets of Personal Branding Success Online Schedule some time for it. 20 minutes a day if you can.
- 47. 48 MEASURE: Ask people who they think you are – adjust as necessary. Google yourself – what does it say you are?
- 49. What is a personal professional brand? How can it help your career and the industry? What’s my brand? Which digital communication tools can help me build my brand? Did you learn something? 50
- 50. 51 Just Google Me. Want to connect?