The document provides tips for managing a Facebook page for marketing purposes. It recommends developing objectives, researching competitors, profiling the target audience, crafting key insights and a brand statement. Tactics should start with website and printed materials, then focus on email, media, search, and social media like Facebook, Twitter, YouTube and LinkedIn. Facebook offers more engagement opportunities than other channels through conversations, personality, and visibility in users' feeds. Posts with links, photos and videos perform better than plain text. Comments and interactions help reach more users.

1. FACEBOOK PAGE
MANAGEMENT

2. WHAT YOU NEEDED FOR
MARKETING
• Objectives and Goals
• Competition Research
• Target Audience Profile
• Key Insight
• Brand Statement and Story
• Strategy
• Tactics
• If you don’t have a
• Measurement
marketing strategy, send
• Adjustment me an email and I’ll send
you a sample one.
• don.schindler@gmail.co
m

3. TACTICS – IN ORDER
Dept/Program
1. Website (mobile first)
2. Brochures/Flyers/B-Cards
3. Email Marketing
4. Local Media/PR
5. Local Search
6. Social Media

4. YOUR AUDIENCE HAS AN
AUDIENCE
How many people know
that he really dislikes being
here?

5. DRIVE TO YOUR MAIN
PRESENCE
Email Search
Linkedin Pinterest
Twitter Youtube
Photo
Facebook Website Sites

6. SOCIAL MEDIA SECRET
THE SECRET TO PROMOTION IN SOCIAL MEDIA
TALK ABOUT OTHERS – HIGHLIGHT THEM, ENCOURAGE THEM, BE
THERE FOR THEM.

7. FACEBOOK BRINGS
• More conversations
• More personality
• More chances to get into their “life”
stream than other pieces (16% actually
make it)
• More chances to promote via promoted
posts and pages
• Deeper connections than anything else
online

8. FACEBOOK SECRETS
• Bias against newcomers but also bias for
established brands
• “Most Recent” is not really your friends
• Links are favored over updates.
• Photo and Videos trump links.
• Stalking won’t get you noticed.
• Get people to comment.
• Popular kids won’t see you.
• http://www.thedailybeast.com/articles/2010/10/1
8/the-facebook-news-feed-how-it-works-the-10-
biggest-secrets.html

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