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Acquiring Users • Buying users How to Build an Excellent Web or Mobile App

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Acquiring Users
• Buying users
– Facebook / google / mobile ads / affiliate networks /
email / direct response
– Test every channel that makes sense and continue to
test the marketing message & the creative until you
find a sustainable way to buy users for less than
what you monetize them for
– If you can buy users for less than your ARPU, you
have a nice and scalable SEM model that should be
easy to raise money against.

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Editor's Notes

  • http://www.think-through.com/blog/online-advetising/viral-coefficient-and-viral-growth-in-viral-marketing/
  • http://vasimpleservices.com/social-media
  • http://blog.mozilla.org/ux/2011/11/mobile-heatmap-results/
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