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Identify the Metrics that Matter
• Web & Mobile apps
– Installs / unique visitors
– Daily / Monthly active users
– Goals completed / engagement
– Sharing / referral
– Response rate to notifications (PUSH or email)
• Understand traffic sources & cohorts
– Track where your traffic / users comes from to identify the best
channels – organic or SEM
– Create cohorts by segmenting users by relevent attributes:
• Spending habits, visit frequency, week they joined, device they use to
access the site, demographic data, etc