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Build Barriers to Entry • How to Build an Excellent Web or Mobile App

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Build Barriers to Entry
• Every successful model will be copied
immediately by companies around the world.
Build barriers to protect against this:
– Excellent service (Zappos)
– Quality perception (Google)
– Network effect (LinkedIn)
– Out-execute (GroupOn)
– Price & Efficiency (Amazon)
– Customer Development : Pay close attention to
what your users want, constantly watch the data
and talk to them. Stay ahead of the competition.

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Editor's Notes

  • http://www.think-through.com/blog/online-advetising/viral-coefficient-and-viral-growth-in-viral-marketing/
  • http://vasimpleservices.com/social-media
  • http://blog.mozilla.org/ux/2011/11/mobile-heatmap-results/
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