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The Results Goal 1: Report How to Build an Excellent Web or Mobile App

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The Results
Goal 1: Report Purchase
Version A sent 75% more traffic to
the purchase page, but actual sales
conversion rates between A and B
were the same. This means A
wastes traffic!


Goal 2: Value lookup



Version B wins by small margin


Goal 3: Servicing Link
Version B converted 253% better.
A lot of these clicks were probably
ones that would have been wasted
on Goal 1 in Version A.

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Editor's Notes

  • http://www.think-through.com/blog/online-advetising/viral-coefficient-and-viral-growth-in-viral-marketing/
  • http://vasimpleservices.com/social-media
  • http://blog.mozilla.org/ux/2011/11/mobile-heatmap-results/
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