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The Testing Cycle Should Never How to Build an Excellent Web or Mobile App

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The Testing Cycle Should Never End
• Test 2, 3, 4+ versions
of the same feature
and see which
performs best.
• Performance = the
metrics that are
important to you
(Goals)
– Time on site, clicks
per session, revenue,
friends invited, etc

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Editor's Notes

  • http://www.think-through.com/blog/online-advetising/viral-coefficient-and-viral-growth-in-viral-marketing/
  • http://vasimpleservices.com/social-media
  • http://blog.mozilla.org/ux/2011/11/mobile-heatmap-results/
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