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The Viral Coefficient • K How to Build an Excellent Web or Mobile App

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The Viral Coefficient
• K = i * conversion %
– i = # of invites sent out by each new user (email/fb/twitter/sms)
– Conversion % = the % of invites that convert to new users
• The goal is to get a K >= 1.2~1.3
– The higher K is, the faster the resulting viral growth is
• K = 2 means each new users bring in 2 more users, which will bring in 4
more, which will bring in 8 more, etc…

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Editor's Notes

  • http://www.think-through.com/blog/online-advetising/viral-coefficient-and-viral-growth-in-viral-marketing/
  • http://vasimpleservices.com/social-media
  • http://blog.mozilla.org/ux/2011/11/mobile-heatmap-results/
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