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Organic User Acquisition • Search: How to Build an Excellent Web or Mobile App

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Organic User Acquisition
• Search: always practice good SEO when possible.
– Lots of good long-tail search oppty still out there.
– Google favors good content over farmed content –
you can de-thrown an incumbent fairly easily
• Social: make it easy for users to share your
product with others.
– Gamification works : Leaderboards, points, badges,
levels
– Goal = Network Effect  the more users that are on
it, the more useful/fun it is for the whole group.

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Editor's Notes

  • http://www.think-through.com/blog/online-advetising/viral-coefficient-and-viral-growth-in-viral-marketing/
  • http://vasimpleservices.com/social-media
  • http://blog.mozilla.org/ux/2011/11/mobile-heatmap-results/
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