David Hicks, founder and CEO of agil8, introduced the concept of Impact Mapping to support effective Product Backlog creation at agil8's recent informal Agile evening Community Event on 30th October 2014.

1. Agile Analysis & Story Writing
- Impact Mapping :
David Hicks
Agil8 Community Event : 30th October 2014
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2. David Hicks
• Agile Consultant, Coach & Trainer
• Agile Alliance Founder in 2002
• Agile since 1994: British Airways
• Scrum since 1998: Heathrow T5
• Kanban and SAFe since 2008
• World’s only multi-Certified Trainer:
– Scrum
– Kanban
– SAFe
– AgilePM
david.hicks@agil8.com
@AgileDave
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3. Agile Analysis and Story Writing
• Two day training course towards CSP (Certified
Scrum Professional)
– Writing good User Stories
– Identifying & collecting User Stories
– How to refine & groom User Stories
– Prioritisation techniques
– Estimating techniques
– Non-functional requirements and technical stories
• 14 SEUs (Scrum Education Units) towards CSP
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4. with
Gojko Adzic’s
Impact
Mapping
From Idea
to product Backlog
David Hicks
It is more important to do the right thing than it is to do things right
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5. Agenda
• Introduction
• What is Impact Mapping?
• Elements of an Impact Map
• The Impact Mapping Process
• Practical Example
• Proper Preparation
• Further Reading & References
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6. Impact Mapping: Gojko Adzic
(pronounced Goyko Ajich)
“User Stories are a great way to build what could be the
wrong product”
• Strategic planning mind-mapping technique to ensure
that products/projects stay focused on business goals
• Helps preventing scope creep and over-engineering
• Puts features in context of impacts they should achieve
• Identifies underlying assumptions that should be tested
• Promotes biz/tech collaboration through a shared view
• Ongoing roadmap management as results are observed
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7. Elements of an Impact Map
• Why …
Actor Actor
– we are doing this, our goal
• Who …
– could help us achieve our goal
• How …
GOAL
– we want to impact their behaviour
• What …
Actor
Desired Behaviour
Feature/
Deliverable
Feature/
Deliverable
Desired Behaviour
– we could do/deliver to create the desired impact
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8. Impact Mapping Process
• Draw the map skeleton
– Use some existing ideas of who, how, what?
• Find alternatives
– To who and how
• Identify key priorities
– Maybe using voting or Kano
• Earn or learn
– Add deliverables, features and experiments
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9. Proper Preparation
• Discover real business goals (5 whys)
• Define good measures for the goals
– What What should should we we measure?
measure?
– Where Where and and how how will we will measure we measure it?
it?
– Current Current value?
value?
– Minimum Minimum or or maximum maximum acceptable?
acceptable?
– Target?
Target?
• Define your next milestone goal
– Ideally one per major release
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10. Further Reading and References
• www.impactmapping.org
• Infographic: http://getlit.me/impact-mapping/
• Impact Mapping: Making a Big Impact with
Software Products and Projects, Gojko Adzic,
Provoking Thoughts 2012,
ISBN: 978-0-9556836-4-0
Read it !
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11. Have a go with an Example
• 15m people over 50
using internet in UK
• 6m of them use
Facebook
• Get 1m new ‘Silver
Surfers’ to sign-up to
Facebook in 2015
Actor Actor
Actor
Desired Behaviour
Feature/
Deliverable
Feature/
Deliverable
Desired Behaviour
GOAL
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