Social Media Guide for business-to-business (B2B) companies. Brief 'how-to' with tips on using Facebook, LinkedIn and Twitter for marketing, branding and staying connected with client communities.

1. a checklist to get started B2B guideSOCIAL MEDIA 2011 www.market-up.com Created by @DonnaMLehman

2. BestPractices 1 3 2 LinkedIn Twitter Facebook Use them together for effective connected messages

3. Link Your Profile to Your Company Page Network, evangelize, advertise 1 LinkedIn

4. LinkedIn Company Pages Your Company Page is your company's profile of record on LinkedIn and a powerful way to speak to millions of professionals through word-of-mouth recommendations and trusted testimonials.It's the central hub for your brand.Through your Company Page, you can manage all facets of your brand: your company brand, your employment brand and your product brand. It's your engagement tool. Bring your brand to life by showcasing your most glowing recommendations, your standout products, your best employees, your company culture and hiring practices. It's how you grow your business virally & through word of mouth. Let your employees and customers become brand ambassadors and spread the word about your company through network-aware testimonials and recommendations.

6. Be sure to find the correct company name.

7. Add your company domain email address to your profile – and respond to the verification email from LinkedIn.Use LinkedIn Sections You can add more than one email address. Make sure you use a companydomain and verify it when the email comes from LinkedIn.

9. Send them a message to check out the company page.

10. Request a recommendationfor your Products & Services from your connection/s.LinkedIn Company Page Request recommendations from connections in your network.

12. Post links to the page and references in your own profile updates.

13. Join relevant LinkedIn groups –ask and answer questions.Contribute Content Join industry groups. Post questions and answers

14. More LinkedIn FAQs & Tips What are LinkedIn Company Pages? http://marketing.linkedin.com/solutions/company-pages/products-tab.php Why are employee names not showing on Company Page? http://www.youtube.com/watch?v=CKyAAeGiIAo What are Product & Services Tabs in Company Page? http://www.youtube.com/watch?v=K5lta1c2XqE

15. 2 Share Your Stories Like, post, comment, link 2 Facebook

17. ‘Like’ your Associations/Affiliations

18. ‘Like’ Localities – like cities where you work

19. Friend each other – and dialogue

20. Make comments and answer questions

21. Share: stories, photos, charity activities, the weatherIt’s about team work, and sharing will get you more followers and more connectivity.

23. Like your Company Page – and Share it with other co-workers, customers, associations and groups.Facebook Profile Like your company page, and share it.

25. Upload photos and share links.

26. Talk to each other on the FB page – it builds interest and traffic.

27. Post comments on Customers and Associations pages.Facebook Commenting Upload photos and links and share with your network.

28. Cool feature Once everything is connected – post once on Facebook and that will automatically post to Twitter, which gets picked up automatically by LinkedIn on the Company page. Great efficiency, right?

29. 3 Share stories & info Login from anywhere! 3 Twitter

32. Check out who they follow and who’s following them – good source for gaining new followers.

33. Do a search for experts in your field who are tweeting.

34. Read the tweets of those you follow and search for tweets on keywords relevant to your product or service.

35. Twitter client applications such as TweetDeck are useful for organizing your Twitter feeds.Twitter Following

37. Share interesting links – and shorten them with Bit.ly or other URL shortening app.

38. Retweet (RT) relevant content.

39. The symbol # on Twitter is known as a hashtag. Use them with keywords to connect with customers.Twitter Followers

40. Nurture. Measure. Adjust.You are the host of an ongoing conversation. Treat everyone you talk with as an important guest. Everyone is entitled to respect.Interact, gauge reaction, ask questions, give honest answers. Listen. Provide. It’s about engaging with others.

42. Submit ‘iReport’ photos or comments

43. Use FourSquareto ‘check in’AccessAnywhere

44. Template by Office 2011 for Mac Music by Vitamin String Quartet “The Velorium Camper I” Content contributed by: LinkedIn, Facebook, Twitter Client example: HAR-BRO Emergency Services & Restoration Donna Lehman President, MarketUP dlehman@market-up.com B2B guideSOCIAL MEDIA 2011 www.market-up.com Created by @DonnaMLehman