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Social Networking October 1, 2009
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The Social Media Revolution
Future of Social Networking The growth that social networks have exhibited over the past few years will continue.  By 2013, an estimated 52% of all Internet users will be regular social network visitors.  Online social networking is vital to your business – now and in the future. US Online Social Network Users, by Age, 2008 & 2013 (millions and % change) 2008 2013 %change Children (3-11) 1.7 2.8 61.1% Teens (12-17) 14.9 17.9 20.1% Adults (18+) 62.8 93.9 49.5% Total 79.5 114.6 44.2%
Pros and Cons of Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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[object Object],[object Object],[object Object],[object Object],[object Object],Social Networking Formula for Success Stage 1
Let’s take a closer look at each goal…get ready to take some notes on strategies you can use.
[object Object],Establish a Professional Presence Online Via LinkedIn ,[object Object],[object Object],[object Object]
Benefits of  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s look at a sample profile…
Beverly is an Associate with the Weichert Jenkitown PA office. She has over 100 connections on LinkedIn and has received 5 client recommendations.  Because LinkedIn profiles rank high in SEO this makes her resume  and recommendations highly accessible and visible on Google.  Meet Beverly Banks
In 2004, Beverly Banks work as my Realtor when I decided to buy my first house. I was very nervous but she made excellent recommendations on different geographic areas, types of homes, etc. without ever being pushy. She guided me in the decision making process, helping to deal with my fears and apprehensions about taking such a big step. I finally decided on my current home, that I love, and have been happy with my decision for over 4 years. I look to the future, when I will need a change and couldn't imagine doing it without Beverly.” Top qualities:  Great Results, Personable, High Integrity  Check Out These Powerful Past Client Recommendations  “ I've known Beverly as a student and as a realtor. I was impressed with her hard work in both situations -- especially when she was able to come up with creative solutions for selling a house during a difficult time in the market! When everyone finally came to the closing, the buyers and I all felt we were making a great deal. If I am ever in the Philadelphia real estate market again, I would certainly work with her.” Top qualities:  Personable, Good Value, High Integrity
Beverly’s Resume on LinkedIn Shows Up  First  on Google
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TruliaVoices & Zillow Advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
* Source: Internal, Omniture Analytics Data Trulia Ad Network (TAN)   8.2M Unique Users ** 140% y-o-y  growth ’07 – ‘09 5+ Million Unique Monthly Users & Growing! ** Unduplicated unique users from Jan 2009 ComScore Media Metrix  Report  Trulia Summary Slide
 
Meet Jeanne Feenick Weichert Associate, Warren NJ ,[object Object],[object Object],[object Object]
Here is 1 of 8 Recommendations Posted On Jeanne’s Trulia Profile  "We began the process of finding a realtor to sell our home by doing an extensive internet search of all local real estate offices and each of their agents.  One agent, Jeanne Feenick, stood out from the rest. As others have attested, her web page is exceptional – it actually contains more pertinent data than the web page of several real estate agencies we visited.  We met with Jeanne on a Sunday and by the following Friday we had a signed contract on our home for 99% of asking price.  We can’t say enough kind words about Jeanne – she is simply the best!"
Meet Irene Barnaby  Weichert Sales Associate – Jersey City Downtown “ I just closed a $625K condo about a month ago from a lead I received on Zillow.com.” -Irene Barnaby
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Postlets.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Success Using Postlets.com Colleen Smith Sales Associate Fallsgrove, MD
 
Posting Open Houses & Listings Works! ,[object Object],[object Object],[object Object],[object Object]
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Facebook Summary Slide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Terminology ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Invite Friends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Create Friend Lists
“ Friend Lists allow you to create private groupings of friends based on your personal preferences.”
Post updates frequently Use links, photos and video Be fun and resourceful Facebook Updates & Posts
 
 
Facebook Inbox
Facebook Daily Engagement Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK PAGES VS. GROUPS
Page Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Facebook Group Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips To Generate Business  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips to Generate Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Social Networking Formula for Success Stage 2
Social Media Resources Available on Weichert University Go to WeichertOne.com Click on Weichert University Click on Make Your Connections icon
Social Media Webinars and Tools
Social Media “How To” Videos
Thank you for your time today.

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Social Networking Presentation For Tps

  • 2.
  • 3.  
  • 4. The Social Media Revolution
  • 5. Future of Social Networking The growth that social networks have exhibited over the past few years will continue. By 2013, an estimated 52% of all Internet users will be regular social network visitors. Online social networking is vital to your business – now and in the future. US Online Social Network Users, by Age, 2008 & 2013 (millions and % change) 2008 2013 %change Children (3-11) 1.7 2.8 61.1% Teens (12-17) 14.9 17.9 20.1% Adults (18+) 62.8 93.9 49.5% Total 79.5 114.6 44.2%
  • 6.
  • 7.
  • 8.
  • 9. Let’s take a closer look at each goal…get ready to take some notes on strategies you can use.
  • 10.
  • 11.
  • 12. Beverly is an Associate with the Weichert Jenkitown PA office. She has over 100 connections on LinkedIn and has received 5 client recommendations. Because LinkedIn profiles rank high in SEO this makes her resume and recommendations highly accessible and visible on Google. Meet Beverly Banks
  • 13. In 2004, Beverly Banks work as my Realtor when I decided to buy my first house. I was very nervous but she made excellent recommendations on different geographic areas, types of homes, etc. without ever being pushy. She guided me in the decision making process, helping to deal with my fears and apprehensions about taking such a big step. I finally decided on my current home, that I love, and have been happy with my decision for over 4 years. I look to the future, when I will need a change and couldn't imagine doing it without Beverly.” Top qualities: Great Results, Personable, High Integrity Check Out These Powerful Past Client Recommendations “ I've known Beverly as a student and as a realtor. I was impressed with her hard work in both situations -- especially when she was able to come up with creative solutions for selling a house during a difficult time in the market! When everyone finally came to the closing, the buyers and I all felt we were making a great deal. If I am ever in the Philadelphia real estate market again, I would certainly work with her.” Top qualities: Personable, Good Value, High Integrity
  • 14. Beverly’s Resume on LinkedIn Shows Up First on Google
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  • 17. * Source: Internal, Omniture Analytics Data Trulia Ad Network (TAN) 8.2M Unique Users ** 140% y-o-y growth ’07 – ‘09 5+ Million Unique Monthly Users & Growing! ** Unduplicated unique users from Jan 2009 ComScore Media Metrix Report Trulia Summary Slide
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  • 20. Here is 1 of 8 Recommendations Posted On Jeanne’s Trulia Profile "We began the process of finding a realtor to sell our home by doing an extensive internet search of all local real estate offices and each of their agents. One agent, Jeanne Feenick, stood out from the rest. As others have attested, her web page is exceptional – it actually contains more pertinent data than the web page of several real estate agencies we visited. We met with Jeanne on a Sunday and by the following Friday we had a signed contract on our home for 99% of asking price. We can’t say enough kind words about Jeanne – she is simply the best!"
  • 21. Meet Irene Barnaby Weichert Sales Associate – Jersey City Downtown “ I just closed a $625K condo about a month ago from a lead I received on Zillow.com.” -Irene Barnaby
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  • 33. “ Friend Lists allow you to create private groupings of friends based on your personal preferences.”
  • 34. Post updates frequently Use links, photos and video Be fun and resourceful Facebook Updates & Posts
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  • 47. Social Media Resources Available on Weichert University Go to WeichertOne.com Click on Weichert University Click on Make Your Connections icon
  • 49. Social Media “How To” Videos
  • 50. Thank you for your time today.

Hinweis der Redaktion

  1. Monthly stats as of March 2009 5 Million Unique users 7 Million Visits per Month 52 Million page views 103 Million Impressions 52 Million page views 75 Million properties (for sale and sold) 13 Minutes average time on site
  2. Neilson says Facebook is now visited by three in every ten people online across the world.
  3. High viral activity Origin of authentic self Personal Information: Highlight activities, Interests, Favorite Music, Favorite TV shows, Favorite Movies, Favorite books, quotes, etc.
  4. Qik - the FIRST mobile video service to utilize Facebook Connect for video uploads
  5. Up to this point we’ve mostly focused on Profiles, but Facebook offers a place for your to communicate around your business.