SlideShare ist ein Scribd-Unternehmen logo
1 von 54
Downloaden Sie, um offline zu lesen
Dear CMO,
A Blog Is Not A Content Strategy




John Doherty | @dohertyjf
Presentation inspired by a
popular blog post.
http://www.johnfdoherty.com/blog-is-not-a-content-strategy/




A Bold Claim
Interest in Content Marketing is
Increasing




http://www.google.com/trends
As Is Interest In Content
Strategy




http://www.google.com/trends
Low Quality Content
is Punished by Google
Websites




 Google



Low Quality Content
is Punished by Google
What is the difference
between Content Marketing
and Content Strategy?
Content marketing is an umbrella term
encompassing all marketing formats
that involve the creation and sharing
of content in order to attract, acquire
and engage clearly defined and
understood current and potential
consumer bases with the objective of
driving profitable customer
action. (Wikipedia)

Content Marketing
Content Marketing
User
           Content   Outreach   Visitors   Conversion
   Needs




Content Marketing Process
Define           Create        Do              Benefit       Profit




           User
                      Content        Outreach     Visitors   Conversion
          Needs




Content Marketing Process
#stratos


                                #livejump


                                #redbullstratos


                                #redbull


 208966 Facebook Interactions


 28469 Tweets


 13299 +1s on Google+



It’s this
400k views on VIMEO - https://vimeo.com/31455885



And this.
Content Strategy
 Content strategy plans for the
 creation, publication, and governance
 of useful, usable content.
 Necessarily, the content strategist
 must work to define not only which
 content will be published, but why
 we’re publishing it in the first place.
    - Kristina Halvorson
Content Strategy




                                Content     Content      Content
   User Needs   Content Audit                                         Measurement
                                Planning   Production   Deliverance
Content Strategy
Define          Research              Plan         Produce           Execute                Audit




                                        Content     Content      Content
         User Needs   Content Audit                                           Measurement
                                        Planning   Production   Deliverance
Slide from @sara_ann_marie’s Getting Unstuck presentation




Content Strategy works cross-
platform
Homepage of Forbes.com




Content Types Matter
Homepage of Forbes.com




  Tycoon News            Small Business


                         Startups


                         Entrepreneurship


                         Social Media


                         Economy


                         Work From Home



Content Types Matter
Content Marketing vs +
Content Strategy =   WIN.
Content outside of conversion-oriented content gets you links and brand
advocates. Links and brand advocates get you customers. Customers pay
you money.
This is content marketing




Content outside of conversion-oriented content gets you links and brand
advocates. Links and brand advocates get you customers. Customers pay
you money.
It’s all part of a larger brand strategy though
This is content strategy




It’s all part of a larger brand strategy.
Content Strategy Platforms
People still consume a lot of content online




Desktop
They’re increasingly shifting to mobile




Mobile
Tablets are on the rise




Tablets
Content Strategy Is Hard
“Quality, relevant content can't
be spotted by an algorithm. You
can't subscribe to it. You need
people - actual human beings -
to create or curate it.”
 – Kristina Halvorson, Content
  Strategy for the Web
#2


                                                  #4

It ranks. It drives traffic. It converts users.
What About Blogs Then?
Define          Research              Plan         Produce           Execute                Audit




                                        Content     Content      Content
         User Needs   Content Audit                                           Measurement
    User Needs                          Planning   Production   Deliverance




A blog cannot meet all user
needs.
RedBull Stratos Got
Social
208966 Facebook Interactions

                                          #stratos

28469 Tweets


                                          #redbullstratos
13299 +1s on Google+



     #livejump                 #redbull




RedBull Stratos Got
Social
Their blog?
Day of and 2 days after. Respectable.




Their blog?
Day of and 2 days after. Respectable.




     5 to 9 days later. Nothing. Wasted Effort.




Their blog?
I’d hate to be
     Day of and 2 days after. Respectable.




their blogger
now.
   5 to 9 days later. Nothing. Wasted Effort.
They forgot about
their audience
Active




Young




Short Attention Span




They forgot about
their audience
Tips For Winning With
Content
Users First




 Image from @ipullrank’s Keyword Level Demographics
Think About Page Types

 Video Centric   Guides/Education



 Text-Centric    Products



 Image Centric   Conversion-Centric



 Categories      Blog Posts
Vary Content Types
Microsites




 Youtube      TV Shows




Vary Content Types
Vary Platforms
Measure As You Go




No one wants to waste effort.
Cut What’s Not Working
Content Strategy and
Marketing are Vital in
2012/2013
Don’t confuse marketing for
strategy. Strategy first, then
marketing.
Have Fun Winning
John Doherty
                                     Director, Distilled NYC


                                     @dohertyjf


                                     John.doherty@distilled.net



Thank you!
Feel free to get in touch with questions or inquiries.

Weitere ähnliche Inhalte

Was ist angesagt?

The Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The WebinarThe Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
 
Evolution of Digital Public Relations with Content Marketing
Evolution of Digital Public Relations with Content MarketingEvolution of Digital Public Relations with Content Marketing
Evolution of Digital Public Relations with Content MarketingTopRank Marketing Agency
 
Digital PR: Toolkits, Reputation, and Search Matter More than Ever Before
Digital PR: Toolkits, Reputation, and Search Matter More than Ever Before Digital PR: Toolkits, Reputation, and Search Matter More than Ever Before
Digital PR: Toolkits, Reputation, and Search Matter More than Ever Before Casey Knox
 
A 5-Step Guide to Social Media for the Entertainment Industry
A 5-Step Guide to Social Media for the Entertainment IndustryA 5-Step Guide to Social Media for the Entertainment Industry
A 5-Step Guide to Social Media for the Entertainment IndustryHootsuite
 
Perfecting Pitches (MozCon)
Perfecting Pitches (MozCon)Perfecting Pitches (MozCon)
Perfecting Pitches (MozCon)iAcquire
 
Digital PR: How to Use Digital and Social Media to Support your PR Efforts - ...
Digital PR: How to Use Digital and Social Media to Support your PR Efforts - ...Digital PR: How to Use Digital and Social Media to Support your PR Efforts - ...
Digital PR: How to Use Digital and Social Media to Support your PR Efforts - ...SFIMA
 
Rethink Employee Communications: Adapting to the Digital Age
Rethink Employee Communications: Adapting to the Digital AgeRethink Employee Communications: Adapting to the Digital Age
Rethink Employee Communications: Adapting to the Digital AgeDynamic Signal
 
Getting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse GrowerGetting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse GrowerJoe Pulizzi
 
Future of SEO in a Social Content World - Madrid OMWeek
Future of SEO in a Social Content World - Madrid OMWeekFuture of SEO in a Social Content World - Madrid OMWeek
Future of SEO in a Social Content World - Madrid OMWeekTopRank Marketing Agency
 
How to Use Social Media for Lead Generation
How to Use Social Media for Lead GenerationHow to Use Social Media for Lead Generation
How to Use Social Media for Lead GenerationHubSpot
 
Digital Convergence: Integrated Marketing & Public Relations
Digital Convergence: Integrated Marketing & Public RelationsDigital Convergence: Integrated Marketing & Public Relations
Digital Convergence: Integrated Marketing & Public RelationsTopRank Marketing Agency
 
Using the PicCollage App for Reading Comprehension
Using the PicCollage App for Reading ComprehensionUsing the PicCollage App for Reading Comprehension
Using the PicCollage App for Reading ComprehensionJennifer Jones
 
B2B Social Media Marketing for Success - Moscow 2013
B2B Social Media Marketing for Success - Moscow 2013B2B Social Media Marketing for Success - Moscow 2013
B2B Social Media Marketing for Success - Moscow 2013TopRank Marketing Agency
 
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
 
Social media strategy presentation
Social media strategy presentationSocial media strategy presentation
Social media strategy presentationLarry Kwirirayi
 
Social Media Strategy Workshop
Social Media Strategy WorkshopSocial Media Strategy Workshop
Social Media Strategy WorkshopImagine
 
How to Win in a Digital Economy
How to Win in a Digital Economy How to Win in a Digital Economy
How to Win in a Digital Economy Jeff Bullas
 
Social Media Marketing on a Shoestring Budget
Social Media Marketing on a Shoestring BudgetSocial Media Marketing on a Shoestring Budget
Social Media Marketing on a Shoestring BudgetRachel Fredrickson
 

Was ist angesagt? (20)

The Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The WebinarThe Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The Webinar
 
Evolution of Digital Public Relations with Content Marketing
Evolution of Digital Public Relations with Content MarketingEvolution of Digital Public Relations with Content Marketing
Evolution of Digital Public Relations with Content Marketing
 
Digital PR: Toolkits, Reputation, and Search Matter More than Ever Before
Digital PR: Toolkits, Reputation, and Search Matter More than Ever Before Digital PR: Toolkits, Reputation, and Search Matter More than Ever Before
Digital PR: Toolkits, Reputation, and Search Matter More than Ever Before
 
A 5-Step Guide to Social Media for the Entertainment Industry
A 5-Step Guide to Social Media for the Entertainment IndustryA 5-Step Guide to Social Media for the Entertainment Industry
A 5-Step Guide to Social Media for the Entertainment Industry
 
Perfecting Pitches (MozCon)
Perfecting Pitches (MozCon)Perfecting Pitches (MozCon)
Perfecting Pitches (MozCon)
 
Digital PR: How to Use Digital and Social Media to Support your PR Efforts - ...
Digital PR: How to Use Digital and Social Media to Support your PR Efforts - ...Digital PR: How to Use Digital and Social Media to Support your PR Efforts - ...
Digital PR: How to Use Digital and Social Media to Support your PR Efforts - ...
 
Rethink Employee Communications: Adapting to the Digital Age
Rethink Employee Communications: Adapting to the Digital AgeRethink Employee Communications: Adapting to the Digital Age
Rethink Employee Communications: Adapting to the Digital Age
 
How to Scale Creative Content Marketing
How to Scale Creative Content MarketingHow to Scale Creative Content Marketing
How to Scale Creative Content Marketing
 
Getting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse GrowerGetting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse Grower
 
58 Social Media Tips for Content Marketing
58 Social Media Tips for Content Marketing58 Social Media Tips for Content Marketing
58 Social Media Tips for Content Marketing
 
Future of SEO in a Social Content World - Madrid OMWeek
Future of SEO in a Social Content World - Madrid OMWeekFuture of SEO in a Social Content World - Madrid OMWeek
Future of SEO in a Social Content World - Madrid OMWeek
 
How to Use Social Media for Lead Generation
How to Use Social Media for Lead GenerationHow to Use Social Media for Lead Generation
How to Use Social Media for Lead Generation
 
Digital Convergence: Integrated Marketing & Public Relations
Digital Convergence: Integrated Marketing & Public RelationsDigital Convergence: Integrated Marketing & Public Relations
Digital Convergence: Integrated Marketing & Public Relations
 
Using the PicCollage App for Reading Comprehension
Using the PicCollage App for Reading ComprehensionUsing the PicCollage App for Reading Comprehension
Using the PicCollage App for Reading Comprehension
 
B2B Social Media Marketing for Success - Moscow 2013
B2B Social Media Marketing for Success - Moscow 2013B2B Social Media Marketing for Success - Moscow 2013
B2B Social Media Marketing for Success - Moscow 2013
 
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
 
Social media strategy presentation
Social media strategy presentationSocial media strategy presentation
Social media strategy presentation
 
Social Media Strategy Workshop
Social Media Strategy WorkshopSocial Media Strategy Workshop
Social Media Strategy Workshop
 
How to Win in a Digital Economy
How to Win in a Digital Economy How to Win in a Digital Economy
How to Win in a Digital Economy
 
Social Media Marketing on a Shoestring Budget
Social Media Marketing on a Shoestring BudgetSocial Media Marketing on a Shoestring Budget
Social Media Marketing on a Shoestring Budget
 

Andere mochten auch

Content Marketing Strategy
Content Marketing StrategyContent Marketing Strategy
Content Marketing StrategyRand Fishkin
 
Getting unstuck: content strategy for the future
Getting unstuck: content strategy for the futureGetting unstuck: content strategy for the future
Getting unstuck: content strategy for the futureSara Wachter-Boettcher
 
What's Your Perception Strategy? (Why It's NOT All About Content)
What's Your Perception Strategy? (Why It's NOT All About Content)What's Your Perception Strategy? (Why It's NOT All About Content)
What's Your Perception Strategy? (Why It's NOT All About Content)Stephen Anderson
 
How to Build SEO into Content Strategy
How to Build SEO into Content StrategyHow to Build SEO into Content Strategy
How to Build SEO into Content StrategyJonathon Colman
 
How to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepHow to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepBuffer
 
The Atomic Guide to Content Strategy
The Atomic Guide to Content StrategyThe Atomic Guide to Content Strategy
The Atomic Guide to Content Strategyfrankdelmelle
 
Content Strategy: Why Now?
Content Strategy: Why Now?Content Strategy: Why Now?
Content Strategy: Why Now?Rachel Lovinger
 
How to do content strategy
How to do content strategyHow to do content strategy
How to do content strategyKaren McGrane
 
Content Strategy Summit 2014: Polishing Your Content Publishing Process
Content Strategy Summit 2014: Polishing Your Content Publishing ProcessContent Strategy Summit 2014: Polishing Your Content Publishing Process
Content Strategy Summit 2014: Polishing Your Content Publishing ProcessLisa Maria Martin
 
Information Architecture & Content Strategy
Information Architecture & Content StrategyInformation Architecture & Content Strategy
Information Architecture & Content StrategyAndy Fitzgerald
 
Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014
Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014
Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 201497th Floor
 
Building an Integrated Content Strategy
Building an Integrated Content StrategyBuilding an Integrated Content Strategy
Building an Integrated Content StrategyJonathon Colman
 
Content Strategy: The Future of Marketing
Content Strategy: The Future of MarketingContent Strategy: The Future of Marketing
Content Strategy: The Future of MarketingKristina Halvorson
 
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the EnterpriseContent Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the EnterpriseKristina Halvorson
 
Content Strategy Academy Presentation Slides
Content Strategy Academy Presentation SlidesContent Strategy Academy Presentation Slides
Content Strategy Academy Presentation SlidesHarvardComms
 
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Daniel Eizans
 
10 Content strategy visuals that changed the world
10 Content strategy visuals that changed the world10 Content strategy visuals that changed the world
10 Content strategy visuals that changed the worldSue Davis
 
Storymapping: A MacGyver Approach to Content Strategy
Storymapping: A MacGyver Approach to Content StrategyStorymapping: A MacGyver Approach to Content Strategy
Storymapping: A MacGyver Approach to Content StrategyDonna Lichaw
 

Andere mochten auch (20)

Content Marketing Strategy
Content Marketing StrategyContent Marketing Strategy
Content Marketing Strategy
 
Getting unstuck: content strategy for the future
Getting unstuck: content strategy for the futureGetting unstuck: content strategy for the future
Getting unstuck: content strategy for the future
 
A Content Strategy Roadmap
A Content Strategy RoadmapA Content Strategy Roadmap
A Content Strategy Roadmap
 
What's Your Perception Strategy? (Why It's NOT All About Content)
What's Your Perception Strategy? (Why It's NOT All About Content)What's Your Perception Strategy? (Why It's NOT All About Content)
What's Your Perception Strategy? (Why It's NOT All About Content)
 
How to Build SEO into Content Strategy
How to Build SEO into Content StrategyHow to Build SEO into Content Strategy
How to Build SEO into Content Strategy
 
How to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepHow to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-Step
 
The Atomic Guide to Content Strategy
The Atomic Guide to Content StrategyThe Atomic Guide to Content Strategy
The Atomic Guide to Content Strategy
 
Content Strategy: Why Now?
Content Strategy: Why Now?Content Strategy: Why Now?
Content Strategy: Why Now?
 
How to do content strategy
How to do content strategyHow to do content strategy
How to do content strategy
 
Content Strategy FTW
Content Strategy FTWContent Strategy FTW
Content Strategy FTW
 
Content Strategy Summit 2014: Polishing Your Content Publishing Process
Content Strategy Summit 2014: Polishing Your Content Publishing ProcessContent Strategy Summit 2014: Polishing Your Content Publishing Process
Content Strategy Summit 2014: Polishing Your Content Publishing Process
 
Information Architecture & Content Strategy
Information Architecture & Content StrategyInformation Architecture & Content Strategy
Information Architecture & Content Strategy
 
Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014
Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014
Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014
 
Building an Integrated Content Strategy
Building an Integrated Content StrategyBuilding an Integrated Content Strategy
Building an Integrated Content Strategy
 
Content Strategy: The Future of Marketing
Content Strategy: The Future of MarketingContent Strategy: The Future of Marketing
Content Strategy: The Future of Marketing
 
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the EnterpriseContent Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the Enterprise
 
Content Strategy Academy Presentation Slides
Content Strategy Academy Presentation SlidesContent Strategy Academy Presentation Slides
Content Strategy Academy Presentation Slides
 
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...
 
10 Content strategy visuals that changed the world
10 Content strategy visuals that changed the world10 Content strategy visuals that changed the world
10 Content strategy visuals that changed the world
 
Storymapping: A MacGyver Approach to Content Strategy
Storymapping: A MacGyver Approach to Content StrategyStorymapping: A MacGyver Approach to Content Strategy
Storymapping: A MacGyver Approach to Content Strategy
 

Ähnlich wie A Blog is not a Content Strategy

Social Media Strategy for ProWritingAid
Social Media Strategy for ProWritingAidSocial Media Strategy for ProWritingAid
Social Media Strategy for ProWritingAidKriti Asthana
 
Developing a Content Marketing Strategy
Developing a Content Marketing StrategyDeveloping a Content Marketing Strategy
Developing a Content Marketing StrategyKatie Roberts
 
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013Fresh Egg UK
 
The 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media CampaignThe 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media CampaignClosed
 
MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and th...
MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and th...MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and th...
MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and th...Minnesota Interactive Marketing Association
 
2012 Interactive Marketing Trends
2012 Interactive Marketing Trends2012 Interactive Marketing Trends
2012 Interactive Marketing TrendsCementMarketing
 
Content Marketing That Converts
Content Marketing That ConvertsContent Marketing That Converts
Content Marketing That ConvertsMichael Brenner
 
Content Strategy is Not Content Marketing
Content Strategy is Not Content MarketingContent Strategy is Not Content Marketing
Content Strategy is Not Content MarketingRich Schwerin
 
Beyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketingBeyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketingDeirdre Walsh
 
Integrate Social Media Into Sales Process Ppt
Integrate Social Media Into Sales Process PptIntegrate Social Media Into Sales Process Ppt
Integrate Social Media Into Sales Process PptDavid Cheek
 
How To Build Your Own Content Marketing Plan
How To Build Your Own Content Marketing PlanHow To Build Your Own Content Marketing Plan
How To Build Your Own Content Marketing PlanMichael Brenner
 
Social Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalSocial Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
 
B2B Marketing Success With Content Marketing
B2B Marketing Success With Content MarketingB2B Marketing Success With Content Marketing
B2B Marketing Success With Content MarketingMichael Brenner
 
A Guide to Content Seeding
A Guide to Content SeedingA Guide to Content Seeding
A Guide to Content SeedingC.Y Wong
 
The Future of Content Strategy Webinar
The Future of Content Strategy WebinarThe Future of Content Strategy Webinar
The Future of Content Strategy WebinarCyber-Duck
 

Ähnlich wie A Blog is not a Content Strategy (20)

Social Media Strategy for ProWritingAid
Social Media Strategy for ProWritingAidSocial Media Strategy for ProWritingAid
Social Media Strategy for ProWritingAid
 
Content Strategy Master Class - Jon Wuebben, Content Launch
Content Strategy Master Class - Jon Wuebben, Content LaunchContent Strategy Master Class - Jon Wuebben, Content Launch
Content Strategy Master Class - Jon Wuebben, Content Launch
 
Developing a Content Marketing Strategy
Developing a Content Marketing StrategyDeveloping a Content Marketing Strategy
Developing a Content Marketing Strategy
 
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013
 
The 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media CampaignThe 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media Campaign
 
MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and th...
MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and th...MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and th...
MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and th...
 
2012 Interactive Marketing Trends
2012 Interactive Marketing Trends2012 Interactive Marketing Trends
2012 Interactive Marketing Trends
 
Content Marketing That Converts
Content Marketing That ConvertsContent Marketing That Converts
Content Marketing That Converts
 
A Guide to Content Seeding
A Guide to Content SeedingA Guide to Content Seeding
A Guide to Content Seeding
 
Integrated Digital Marketing
Integrated Digital Marketing    Integrated Digital Marketing
Integrated Digital Marketing
 
Enterprise Link Building in 2012 and Beyond...
Enterprise Link Building in 2012 and Beyond...Enterprise Link Building in 2012 and Beyond...
Enterprise Link Building in 2012 and Beyond...
 
Content Strategy is Not Content Marketing
Content Strategy is Not Content MarketingContent Strategy is Not Content Marketing
Content Strategy is Not Content Marketing
 
Beyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketingBeyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketing
 
Integrate Social Media Into Sales Process Ppt
Integrate Social Media Into Sales Process PptIntegrate Social Media Into Sales Process Ppt
Integrate Social Media Into Sales Process Ppt
 
How To Build Your Own Content Marketing Plan
How To Build Your Own Content Marketing PlanHow To Build Your Own Content Marketing Plan
How To Build Your Own Content Marketing Plan
 
Social Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalSocial Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and Survival
 
Social Media the "Right Way"
Social Media the "Right Way"   Social Media the "Right Way"
Social Media the "Right Way"
 
B2B Marketing Success With Content Marketing
B2B Marketing Success With Content MarketingB2B Marketing Success With Content Marketing
B2B Marketing Success With Content Marketing
 
A Guide to Content Seeding
A Guide to Content SeedingA Guide to Content Seeding
A Guide to Content Seeding
 
The Future of Content Strategy Webinar
The Future of Content Strategy WebinarThe Future of Content Strategy Webinar
The Future of Content Strategy Webinar
 

Mehr von John Doherty

SEO Monitoring - What, Why, and How - DeepCrawl Webinar
SEO Monitoring - What, Why, and How - DeepCrawl WebinarSEO Monitoring - What, Why, and How - DeepCrawl Webinar
SEO Monitoring - What, Why, and How - DeepCrawl WebinarJohn Doherty
 
Pricing your consulting work - SLCSEM DMC2017
Pricing your consulting work - SLCSEM DMC2017Pricing your consulting work - SLCSEM DMC2017
Pricing your consulting work - SLCSEM DMC2017John Doherty
 
No Nonsense Content Marketing - MNsearch 2017 - Slideshare
No Nonsense Content Marketing - MNsearch 2017 - SlideshareNo Nonsense Content Marketing - MNsearch 2017 - Slideshare
No Nonsense Content Marketing - MNsearch 2017 - SlideshareJohn Doherty
 
Engineering Content at a Growth Startup - This Week in Startups
Engineering Content at a Growth Startup  - This Week in StartupsEngineering Content at a Growth Startup  - This Week in Startups
Engineering Content at a Growth Startup - This Week in StartupsJohn Doherty
 
Building A Content Marketing Machine - Vertical Measures Webinar
Building A Content Marketing Machine - Vertical Measures WebinarBuilding A Content Marketing Machine - Vertical Measures Webinar
Building A Content Marketing Machine - Vertical Measures WebinarJohn Doherty
 
How Startups Can Build A Content Marketing Machine
How Startups Can Build A Content Marketing MachineHow Startups Can Build A Content Marketing Machine
How Startups Can Build A Content Marketing MachineJohn Doherty
 
How Startups Can Build A Content Marketing Machine
How Startups Can Build A Content Marketing MachineHow Startups Can Build A Content Marketing Machine
How Startups Can Build A Content Marketing MachineJohn Doherty
 
ID 2013 - Inbound Marketing Competitor Analysis
ID 2013 - Inbound Marketing Competitor AnalysisID 2013 - Inbound Marketing Competitor Analysis
ID 2013 - Inbound Marketing Competitor AnalysisJohn Doherty
 
ID2013 - Optimizing Your Website’s Architecture For SEO
ID2013 - Optimizing Your Website’s Architecture For SEOID2013 - Optimizing Your Website’s Architecture For SEO
ID2013 - Optimizing Your Website’s Architecture For SEOJohn Doherty
 
Data driven content marketing
Data driven content marketingData driven content marketing
Data driven content marketingJohn Doherty
 
The price of technical seo debt final
The price of technical seo debt   finalThe price of technical seo debt   final
The price of technical seo debt finalJohn Doherty
 
SEO for Startup Founders - Foundercon - Slideshare Edition
SEO for Startup Founders - Foundercon - Slideshare EditionSEO for Startup Founders - Foundercon - Slideshare Edition
SEO for Startup Founders - Foundercon - Slideshare EditionJohn Doherty
 
Startup Content Marketing - Distilled Meetup
Startup Content Marketing - Distilled MeetupStartup Content Marketing - Distilled Meetup
Startup Content Marketing - Distilled MeetupJohn Doherty
 
Blogging and SEO 101 - Zemanta Meetup
Blogging and SEO 101 - Zemanta MeetupBlogging and SEO 101 - Zemanta Meetup
Blogging and SEO 101 - Zemanta MeetupJohn Doherty
 
Tools Of The Trade - Linklove Boston
Tools Of The Trade - Linklove BostonTools Of The Trade - Linklove Boston
Tools Of The Trade - Linklove BostonJohn Doherty
 
SEO for Publishing
SEO for PublishingSEO for Publishing
SEO for PublishingJohn Doherty
 
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and TechSeo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and TechJohn Doherty
 
John Doherty SMX East - Facebook, Twitter, and SEO
John Doherty SMX East - Facebook, Twitter, and SEOJohn Doherty SMX East - Facebook, Twitter, and SEO
John Doherty SMX East - Facebook, Twitter, and SEOJohn Doherty
 

Mehr von John Doherty (18)

SEO Monitoring - What, Why, and How - DeepCrawl Webinar
SEO Monitoring - What, Why, and How - DeepCrawl WebinarSEO Monitoring - What, Why, and How - DeepCrawl Webinar
SEO Monitoring - What, Why, and How - DeepCrawl Webinar
 
Pricing your consulting work - SLCSEM DMC2017
Pricing your consulting work - SLCSEM DMC2017Pricing your consulting work - SLCSEM DMC2017
Pricing your consulting work - SLCSEM DMC2017
 
No Nonsense Content Marketing - MNsearch 2017 - Slideshare
No Nonsense Content Marketing - MNsearch 2017 - SlideshareNo Nonsense Content Marketing - MNsearch 2017 - Slideshare
No Nonsense Content Marketing - MNsearch 2017 - Slideshare
 
Engineering Content at a Growth Startup - This Week in Startups
Engineering Content at a Growth Startup  - This Week in StartupsEngineering Content at a Growth Startup  - This Week in Startups
Engineering Content at a Growth Startup - This Week in Startups
 
Building A Content Marketing Machine - Vertical Measures Webinar
Building A Content Marketing Machine - Vertical Measures WebinarBuilding A Content Marketing Machine - Vertical Measures Webinar
Building A Content Marketing Machine - Vertical Measures Webinar
 
How Startups Can Build A Content Marketing Machine
How Startups Can Build A Content Marketing MachineHow Startups Can Build A Content Marketing Machine
How Startups Can Build A Content Marketing Machine
 
How Startups Can Build A Content Marketing Machine
How Startups Can Build A Content Marketing MachineHow Startups Can Build A Content Marketing Machine
How Startups Can Build A Content Marketing Machine
 
ID 2013 - Inbound Marketing Competitor Analysis
ID 2013 - Inbound Marketing Competitor AnalysisID 2013 - Inbound Marketing Competitor Analysis
ID 2013 - Inbound Marketing Competitor Analysis
 
ID2013 - Optimizing Your Website’s Architecture For SEO
ID2013 - Optimizing Your Website’s Architecture For SEOID2013 - Optimizing Your Website’s Architecture For SEO
ID2013 - Optimizing Your Website’s Architecture For SEO
 
Data driven content marketing
Data driven content marketingData driven content marketing
Data driven content marketing
 
The price of technical seo debt final
The price of technical seo debt   finalThe price of technical seo debt   final
The price of technical seo debt final
 
SEO for Startup Founders - Foundercon - Slideshare Edition
SEO for Startup Founders - Foundercon - Slideshare EditionSEO for Startup Founders - Foundercon - Slideshare Edition
SEO for Startup Founders - Foundercon - Slideshare Edition
 
Startup Content Marketing - Distilled Meetup
Startup Content Marketing - Distilled MeetupStartup Content Marketing - Distilled Meetup
Startup Content Marketing - Distilled Meetup
 
Blogging and SEO 101 - Zemanta Meetup
Blogging and SEO 101 - Zemanta MeetupBlogging and SEO 101 - Zemanta Meetup
Blogging and SEO 101 - Zemanta Meetup
 
Tools Of The Trade - Linklove Boston
Tools Of The Trade - Linklove BostonTools Of The Trade - Linklove Boston
Tools Of The Trade - Linklove Boston
 
SEO for Publishing
SEO for PublishingSEO for Publishing
SEO for Publishing
 
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and TechSeo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
 
John Doherty SMX East - Facebook, Twitter, and SEO
John Doherty SMX East - Facebook, Twitter, and SEOJohn Doherty SMX East - Facebook, Twitter, and SEO
John Doherty SMX East - Facebook, Twitter, and SEO
 

Kürzlich hochgeladen

IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 

Kürzlich hochgeladen (20)

IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 

A Blog is not a Content Strategy