The document discusses India's Swachh Bharat Abhiyan (Clean India Mission) which aims to achieve a clean India by 2019. It was launched in 2014 by Prime Minister Narendra Modi who believes cleanliness is integral to India's development. The campaign aims to eliminate open defecation through community toilets and generate public awareness about hygiene. Its goals include providing water and sanitation facilities to all households by 2019 to transform India into a clean, green and prosperous nation.

1. SWACHH BHAR AT ABHI YAN
I N D I A ’ S V I S I O N T O F U T U R E
DR. T .V.RAO DR.T.V.RAO MD

2. THE PROGRAM IS DEDICATED TO
WHO WANTED TO CHANGE INDIA

3. WHY WE NEED A CLEAN
INDIA
• I am sure you have
heard time and
again that
cleanliness is next
to Godliness. Alas,
things are often
different when it
comes to putting this
into practice.

4. JUST KNOW WHAT IS
CIVILISATION
• Civilisation is the distance
that man has placed
between himself and his
own excreta.”
• ― Brian W. Aldiss,
• I wish if you truly
understand the word India
suffers with many diseases
with faecal contamination

5. WHY SWACHH BHARAT
ABHIYAN
Mahatma Gandhi had rightly said, “Sanitation is more
important than Independence”. He was aware of the
pathetic situation of Indian rural people at that time and
he dreamt of a clean India where he emphasised on
cleanliness and sanitation as an integral part of living.
Unfortunately, we have completed 67 years of
independence and we have only about 30% of the rural
households with access to toilets.

6. SWACHH BHARAT
ABHIYAN
• Swachh Bharat or
Swachh Bharat Abhiyan
(Campaign Clean India)
is a national level
campaign by the
Government of India
covering 4041 statutory
towns to clean the
streets, roads and
infrastructure of the
country.

7. THE GREAT BEGINNING
• This campaign was officially launched on 2
October 2014 at Rajghat, New Delhi, where
Prime Minister Narendra Modi himself wielded
broom and cleaned a road. The campaign is
India's biggest ever cleanliness drive and 3
million government employees and schools
and colleges students of India participated in
this event

8. SWACHH BHARAT
ABHIYAN LAUNCHING
• Swachh Bharat Abhiyan was
launched by Prime Minister
of India Narendra Modi on 2
Oct 2014, Gandhi Jayanti.
On this day, Modi addressed
the citizens of India in a
public gathering held at
Rajpath, India and asked
everyone to join this
campaign.[6] Later on this
day, Modi himself swept a
pavement at Valmiki Basti, a
colony of sanitation workers,
near Rajpath.

9. CLEAN INDIA A GREAT
INDIA
• This campaign aims to accomplish
the vision of 'clean India' by 2nd
October 2019, 150th birthday of
Mahatma Gandhi and is expected to
cost over INR62000 crore (US$10
billion). The campaign was described
as "beyond politics" and "inspired by
patriotism".
• More than 3 million government
employees and schools and colleges
students of India are going to
participate in this event.

10. OUR PRIME MINISTER
VISION TO FUTURE INDIA
• I urge every one of you to
devote at least hundred
hours every year, that is
two hours every week
towards cleanliness.
We can’t let India remain
unclean any longer. On 2nd
October I myself will set out
with a broom and
contribute towards this
pious task. Let us walk
shoulder to shoulder in our
quest to create a Clean
India!

11. WHAT I S M O D I ’ S O P I N I O N ?
• Modi has directly linked the Clean India movement with
the economic activity of the nation. This mission,
according to him, can contribute to GDP growth,
provide a source of employment and reduce health
costs, thereby connecting to an economic activity.
Cleanliness is no doubt connected to the tourism and
global interests of the country as a whole. India is
already a known hub in the world tourist map. It is high
time now that India’s top 50 tourist destinations display
high class levels of hygiene and cleanliness so as to
change the nation’s global perception.

12. OBJECTIVES OF SWACHH
BHARAT ABHIYAN
• The details of the Swachh Bharat Abhiyan is under
development presently. But the following principles will
be included:Construction of individual, cluster and
community toilets.
• To eliminate or reduce open defecation. Open
defecation is one of the main causes of deaths of
thousands of children each year.
• Not only latrine construction, the Swachh Bharat
Mission will also make an initiative of establishing an
accountable mechanism of monitoring latrine use.

13. OBJECTIVES OF SWACHH
BHARAT ABHIYAN
• Public awareness will also be provided about the drawbacks
of open defecation and promotion of latrine use.Proper,
dedicated ground staff will be recruited to bring about
behavioural change and promotion of latrine use.For proper
sanitation use, the mission will aim at changing people’s
attitudes, mind-sets and behaviours.
• To keep villages clean. Solid and liquid waste management
through gram panchayats.
• To lay water pipelines in all villages, ensuring water supply
to all households by 2019.

14. EVEN GOD LOVES
CLEANLINESS
• God loves
cleanliness. The
environment must
be kept clean.” ―
Lailah Gifty Akita,
The Alphabets of
Success: Passion
Driven Life

15. WE CAN DO LITTLE
THINGS
• “Throw your empty
pop-corn tub in the
trash and the
entire cinema will
be clean for the
next patrons.”
• ― Malti Bhojwani

16. START LITTLE BEGINNING
EVERYTHING WILL BE CLEAN
• “If everyone sweeps
their own doorstep,
their own
neighbourhoods, the
world will be a
clean, pure and
healthy place for life
to prosper.”
• ― Vishwas Chavan

17. MAKE INDIA RICH
• A clean
India a
green India
• A green
India is a
rich India

18. MAKE OUR HOSPITALS THE
BEST PLACES TO LIVE
• Is time that the
Medical and
paramedical
professionals to realise
importance of hygiene
and hand washing and
cleanliness a priority
for the safe journey of
our patients for healthy
recovery

19. TRANSFORM INDIA RICH
OUR VISION CAN TRANSFORM

20. T H E P R O G R A M I S D E D I C A T E D
T O T H E L I T T L E W O R K E R S O U T
O F P O V E R T Y K E E P I N D I A C L E A N
C A N W E N O T T A K E P A R T ?
D R . T . V . R A O M D