Slides from "Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Product Development" at the 2017 Museums and the Web conference in Cleveland, Ohio.
Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017
1. Design Sprints
for Awesome Teams
Running Design Sprints for
Rapid Digital Product Development
Image by citizenoftheworld on flickr / CC 2.0
Museums and the Web 2017
Los Angeles, CA | April 19, 2017
Dana Mitroff Silvers and Ahree Lee
Designing Insights
designing insights
3. What are we talking about today?
DESIGN
THINKING
AGILEDESIGN
SPRINTS
4. A codified, repeatable process for problem-
solving, creativity, and innovation.
What is design thinking?
5. What is agile?
A software development framework that
focuses on incremental units of work,
iterative releases, and adaptive planning.
Image by Dave Gray on flickr / CC BY-ND 2.0
6. What are design sprints?
A multi-step team process for answering
critical questions through researching,
prototyping, and testing ideas with
customers.
22. Conversation guide 3 rounds
Have you been here before?
(If yes) Tell me about the best part of that experience.
(If no, move on to next question)
What are you looking forward to experiencing in Cleveland?
Why?
Tell me a story about a visit to another city that stands out in
your memory.
What was the best part of that experience? Why?
What was the worst part of that experience? Why?
4 minutes x 3 interviews
29. Needs + insights mapping
Insights:
What + why behind the needs
Needs:
Verbs, not nouns
30. Examples
Insights:
What + why behind the needs
To reach
To get
attention
To gainknowledge
She wants to feelsmarter than herbrother—he’s beengetting all theattention these days!
To feel like
an adult
Needs:
Verbs, not nouns
31. Select 1 of your 3 interviewees
Which interview
stands out the most?
Which was the richest
or most surprising?
36. Why do we use “How might we”?
Allow us to defer judgment during
brainstorming
Focus brainstorming in actionable
directions
37. Best practices
Use actionable verbs
help, make, foster, encourage, promote, support,
identify, celebrate
Don’t “bake in” the solution
Can you think of at least 50 ways to solve it?
39. Examples
How might we help her feel like an
adult?
HMW support her independence?
HMW build on her thirst for
knowledge?
HMW ignite a life-long love for
reading?
HMW channel her annoyance with
her brother into something
positive?
40. Write at least 5 HMW statements
4 min on your own
Use actionable verbs
Don’t bake in the solution
Write ONE HMWper Post-it
Make them legible!
41. Post your HMWs on wall for team to see
1 min on your own
42. The best way to have a
good idea is to have
lots ofideas.
-Linus Pauling
48. Pick one idea and storyboard it out
6 min on your own
49. Post + share
Post all storyboards on the wall
Elect a timekeeper in your team
Each individual gets 1 minute to share
his/her solution with team mates
1 min per person
53. How it works
Stickers are like money—spend it where
and how you want!
Voting is a silent, solo activity
54. Criteria
Most likely to delight our user
RED
Easiest to implement/build
BLUE
[You can use different criteria in your own sprint!]
Most game-changing/breakthrough
YELLOW
55. Silent voting on your own
3 min on your own
Most likely to delight our user
RED
Easiest to implement/build
BLUE
Most game-changing/breakthrough
YELLOW
56. Come to consensus
4 min as a team
Most likely to delight our user
RED
Easiest to implement/build
BLUE
Most game-changing/breakthrough
YELLOW
69. How many users?
Source: Nielsen, Jakob, and Landauer, Thomas K.: "A mathematical model of the finding of usability problems, "Proceedings of ACM
INTERCHI'93 Conference (Amsterdam,The Netherlands, 24-29 April 1993), pp. 206-213.
70. 70
Name your prototype.
Something short and memorable. Example: Uber for tourists
Your names.
PROTOTYPE PLANNING WORKSHEET
Describe it in one sentence. Example: On-demand, personalized, private tours of Cleveland with local residents
Test your assumptions.
Attach your winning storyboard here.
Tape it down.
Assumption Test with… Validated if…
Example: Tourists will want to spend a few
hours with a stranger in his/her car
Fake sign-up form Number of sign-ups
Example: Locals know enough to provide
good tours
Follow-up interviews with passengers who
take the mock tour
Users respond positively to the tour
Design Sprints for Awesome Teams, Dana Mitroff Silvers and Ahree Lee, Museums and the Web 2017
www.designinginsights.com
Prototype planning worksheet
71. 71
Name your prototype.
Something short and memorable. Example: Uber for tourists
Your names.
PROTOTYPE PLANNING WORKSHEET
Describe it in one sentence. Example: On-demand, personalized, private tours of Cleveland with local residents
Attach your winning storyboard here.
Tape it down.
Prototype planning worksheet
72. Test your assumptions.
Assumption Test with… Validated if…
Example: Tourists will want to spend a few
hours with a stranger in his/her car
Fake sign-up form Number of sign-ups
Example: Locals know enough to provide
good tours
Follow-up interviews with passengers who
take the mock tour
Users respond positively to the tour
Design Sprints for Awesome Teams, Dana Mitroff Silvers and Ahree Lee, Museums and the Web 2017
www.designinginsights.com
Test your assumptions
73. 73
Name your prototype.
Something short and memorable. Example: Uber for tourists
Your names.
PROTOTYPE PLANNING WORKSHEET
Describe it in one sentence. Example: On-demand, personalized, private tours of Cleveland with local residents
Test your assumptions.
Attach your winning storyboard here.
Tape it down.
Assumption Test with… Validated if…
Example: Tourists will want to spend a few
hours with a stranger in his/her car
Fake sign-up form Number of sign-ups
Example: Locals know enough to provide
good tours
Follow-up interviews with passengers who
take the mock tour
Users respond positively to the tour
Design Sprints for Awesome Teams, Dana Mitroff Silvers and Ahree Lee, Museums and the Web 2017
www.designinginsights.com
10 min as a team
Prototype planning worksheet
74. Name your prototype.
Something short and memorable. Example: Uber for tourists
Your names.
PROTOTYPE PLANNING WORKSHEET
Describe it in one sentence. Example: On-demand, personalized, private tours of Cleveland with local residents
Test your assumptions.
Attach your winning storyboard here.
Tape it down.
Assumption Test with… Validated if…
Example: Tourists will want to spend a few
hours with a stranger in his/her car
Fake sign-up form Number of sign-ups
Example: Locals know enough to provide
good tours
Follow-up interviews with passengers who
take the mock tour
Users respond positively to the tour
Design Sprints for Awesome Teams, Dana Mitroff Silvers and Ahree Lee, Museums and the Web 2017
www.designinginsights.com
2 minutes per team
74
Share-outs
87. Set your schedule
Monday Tuesday Wednesday Thursday Friday
Understand Define
Diverge
Build Test
Converge
Day 1 Day 2
Understand Converge
Define Build
Diverge
Test
Or whatever
schedule
works for you!