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Customer Lifecycle: 5 Steps to Startup Metrics for Pirates

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Customer Lifecycle: 5 Steps to Success A cquisition : users come to the site from various channels A ctivation : users enjoy 1 st visit: "happy" user experience R etention : users come back, visit site multiple times R eferral : users like product enough to refer others R evenue : users conduct some monetization behavior AARRR!

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