What do you do every day, every week, outside of your project work to maintain your skills as an observer? This talk talks about how I do that in my life with suggestions for how you can, too. This version of the talk was given at Web à Québec conference in Quebec City, QBC, Canada on April 5, 2017.

1. Observation
as Craft
Dave Malouf @daveixd

2. credit - Marc Coleran for Flow.
Y’all create these, right?

3. But you work for these!

4. Rage against the machine ...

5. Put up your dukes

6. It’s everyone’s responsibility

7. Including you

8. But what can you do?

9. Your sensitive side

10. “Observe customers!”
"In the last six weeks, have
your team members spent
at least two hours
watching people experience
your product or service?"
- Jared Spool

11. And so we just look at people, right?

12. Holmes was brilliant, but also methodical.

13. Forest for the trees

14. Examples of craft:
Eames Lounge Chair

15. Examples of craft:
Mosaic on Dome of Rock

16. Examples of craft:
Vacheron Constantin Watch
Examples of craft:
Vascheron Constantine

17. Examples of craft:
Joffrey Ballet

18. Examples of craft:
Jimmy Hendrix

19. Examples of craft:
Patrick Stewart in “The Tempest”

20. Examples of craft:
Surgery

21. Examples of craft:
Ethnography

22. Skills of Ethnography
Interview

23. Skills of Ethnography
Interpretation

24. Skills of Ethnography
Pattern Recognition

25. Skills of Ethnography
Self Awareness

26. Getting to Carnegie Hall?

27. The camera’s POV

28. Long Shot

29. Mid Shot

30. Close up

31. Self
(emic)
Yes, please remember the
latin as there will be a quiz at
the end of the presentation.

32. Other
(etic)

33. Environment

34. Culture
Artifacts
Technology
Language
Economy
Religion
Relationship

35. or
Artifacts
cognition & metaphor
triggers & activities
influence & power
goals & motivations

36. Make it your life

37. Copenhagen

38. SCAD

39. Amsterdam

40. Density

41. density

42. infrastructure

43. Special equipment

44. New bikes

45. Specially equipped

46. Security

47. Security

48. Painted

53. Speculation thru connections

54. Confirmation?

55. new insight

56. Back to CPH

57. new equipment

60. Helmets & Rules

61. “Interviews”

62. bike shares

63. London

64. Dublin

65. New York City

66. Back home

67. Beyond bicycles

68. Tokyo: Cultural Lenses
Milan: Eco-systems

69. Things that make you go “Hmmm?”

70. And you?
Find a topic
Not your passion
That pushes you outside
yourself
That is human and visual
Experience it
Visualize it

71. Go exploring

72. Keep your brain sharp

73. Eagle eyes

74. Puzzle solver

75. Experience

76. Dave Malouf
@daveixd
http://medium.com/@daveixd