In this short talk given at UX Australia, August 2014, in Sydney, Dave talks about his evolving perspective on what is Enterprise UX, why it is distinct and important talk about separate from general UX, and why it is important for more practitioners to be involved.

1. Enterprise User Experience
~
Dave Malouf
Head of Interaction Design @Rackspace
@daveixd // dave.ixd@gmail.com
http://about.me/daveixd
28 August, 2014 // @uxaustralia

3. Enterprise User Experience?
• Is there such a thing?
• What changes as a designer if it is a thing?
• Why you should consider doing it?

4. What does
enterprise
mean?

6. Simply put
A really large
monolithic
organization.
Where things happen really
slowly, if they happen at all.

7. CLUSTERFμ¢K

8. Two major properties
1. Decision makers (customers) are not the end
users or problem owners
2. 90% of users use 10% of your features. They
each use a different 10%

9. Types of Enterprise
Design
• In the enterprise
• For the enterprise

14. Poll:
Is "Enterprise User
Experience" a distinct
practice of UX?

15. A question asked of me
recently
• "Isn't what makes Enterprise context unique
less about doing design differently and more
about the context of the actions."
• "Isn't it all still users with problems we are
solving on their behalf?"

16. Yes, AND ...

17. 1.SCALE
• Variation and quantity of personas
• Research
• Stakeholders
• Complexity

18. 2.Wickedness
• The level of "influence" over control of the
ecosystem

19. 3.PACE
• Funding/Sales cycles
• Public quarterly reporting

20. 4.Proximity
• The abstracted distance between the
customer and the problem owner

22. Do these
things
change the
way you
need to do
design?

23. Here's what
changes for me

24. New tools
• To manage scale (depth &
breath) of data
• Collaboration tools that
connect not just people,
but artifact relationships
• Connect touch points &
communicate the value
stream

25. Stories
These are even more
important
• To connect stakeholders to
problem space
• Validate within contexts
without building
• To coalesce a shared vision
• To evaluate the value
stream

26. Why do I do this?

29. But really ...

30. If the
people
buying &
using these
can do their
job, ...

31. ... maybe,
we can
make sure
these
people get
better lives.

32. Questions
Dave Malouf
@daveixd // dave.ixd@gmail.com
http://about.me/daveixd