Social media marketing: Why it doesn't work?
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A humorous look at why social media marketing doesn't work and what needs to be done to create an effective campaign.
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Social media marketing: Why it doesn't work?
- 1. Social Media Marketing Why Doesn’t It Work? David Lavenda © 2013 by harmon.ie All rights reserved 1
- 2. I say we can Increase Sales With BULLS***!! Social Media? I Say… …you say 2
- 3. What I AM NOT Talking About © 2013 by harmon.ie All rights reserved 3
- 5. And OT THIS N 5
- 6. Why Doesn’t Social Media Marketing Work? It’s used as a one‐way, "push" messaging model Too much product or service Having nothing valuable to say Inconsistent level of activity The voice is not genuine Source: http://www.fastcompany.com/3004048/10-reasons-your-social-marketing-initiative-will-fail 6
- 7. What Do I Mean By Social Media? © 2013 by harmon.ie All rights reserved 7
- 8. Social Media Means Staying In Touch With the People You Do Business With Source: http://binaryapi.ap.org/ec826cf9be51463bae82da2c2ef6b1b2/940x.jpg 8
- 9. It is About Sharing Valuable Information With Trusted Partners Source: http://fullscalesports.com/wp-content/uploads/2011/09/Packers-Huddle.jpg 9
- 10. It is About Creating Meaningful Engagement Source: http://www2.pictures.zimbio.com/gi/Aaron+Rodgers+Chicago+Bears+v+Green+Bay+Packers+UBK--3EQVOHl.jpg 10
- 11. It is a Way to Consistently ‘Catch Up’ With Prospects Source: http://bdnpull.bangorpublishing.netdna-cdn.com/wp-content/uploads/2010/12/pats31.jpg 11
- 12. It Is About Becoming a Trusted Advisor To Your Prospect Source: http://assets.nydailynews.com/polopoly_fs/1.63837.1313799050!/img/httpImage/image.jpg_gen/derivatives/gallery_635/gal-giants-packers04-jpg.jpg 12
- 13. And… It’s About Cultivating Relationships Source: http://trent.sltrib.com/2008/10/byu-vs-utah-state-football-sack/ 13
- 14. Social Media Done Right WORKS Source: http://ocnnreport.com/wp-content/uploads/2012/10/CM52.jpg 14
- 15. Let’s Get Crackin’! Source: http://www.roemerphotoblog.com/photos-from-the-green-bay-packers-vs-minnesota-vikings-nfl-football-game/ 15
- 16. For more information contact Email: davidl@harmon.ie US: (845)913‐7240 Intl: +972.54.223.9006 Twitter: dlavenda LinkedIn: http://il.linkedin.com/in/dlavenda Slideshare: www.slideshare.net/dlavenda © 2013 by harmon.ie All rights reserved 16