A semi detailed presentation on McDonald's made by me for my appraisal....hope you find it worth !! Dinesh Kirupalli

1. S.W.O.T Analysis
For McDonald’s
By team 4…

2. History
McDonalds was started by Richard and
Maurice McDonald as a restaurant concept
in San Bernardino, California on 15th
May,1940.
Mr. Ray Kroc took over the rights from
McDonald brothers and founded The
McDonalds Corporation on 15th April,1955
in Des Plaines, Illinois.
The Head Quarters of The McDonalds
Corporation is at Oak brook, Illinois.

3. Some interesting facts about
McDonald's.
Ronald McDonald made his debut as its
ambassador in the year 1953.
The motto of the organization ,i.e.,
Quality, Service, Cleanliness and Value
[Q.S.C and V] was coined in the year
1957.
Currently McDonald's serves around 53
million people worldwide everyday.

4. Figures pertaining to McDonald’s
McDonald’s currently operates 31000
stores worldwide in 120 countries.
It currently employs around
4,00,000 employees worldwide.

5. Revenue statistics For McDonald’s
for FY 2009
Revenue worldwide :- US $ 22.6 Billions.
[Rs.994 Crores]
Operating Income :- US $ 6.51 Billions.
[Rs.286 Crores]
Net Income :- US $ 4.31 Billions.[Rs.189
Crores]
Total Asset value :- US $ 29.2 Billions.
[Rs.1284 Crores]
Total Equity :- US $ 13.2 Billions.[Rs.580
Crores] [NASDAQ and Dow Jones.]

6. Key People’s at McDonald’s
Mr. James. A. Skinner [Chairman and
C.E.O]
Mr. Amit. Jatia [JV Partner,
McDonald’s India] (West and South)
Mr. Vikram. Bakshi [JV Partner
McDonald’s India] (North and East)

7. McDonald’s India
McDonald’s in India works on a Joint
Venture agreements between the
McDonald corporation and the Franchisee.
Connaught Plaza Restaurants Pvt. Ltd is
the franchisee partner for North and East
region.
Hard Castle Restaurants Pvt. Ltd is the
franchisee partner for West and South
region.

8. Store Count in India
McDonald’s opened its first store at
Basant Lok, New Delhi on 11th
October,1996.
Currently McDonald’s has 132
restaurants in India of which 79 are
in North and East and 53 are in West
and South.
Mumbai currently has 23 stores
across various locations.

9. S.W.O.T Analysis of McDonald’s
Strengths
It has a strong global presence and is
considered as a market leader in both Domestic
as well as International market.
It uses economies of scale for reducing the cost
as it operates on a huge scale.
It is flexible with its products as it has started
fully veg. products especially in India which are
economically priced so as to cater to a larger
audience.
It is recognized as the world’s most recognized
logos.
It has a standard set of Sop's that are followed
throughout their outlets worldwide.
As a major brand can use Advertisements
effectively and efficiently to use.

10. S.W.O.T Analysis of McDonald’s
Weakness
Competition with the competitors in the fast food
section, resulting in low revenue.
High employee turnover at the stores.
Yet to accomplish going with the trend of organic
an healthy food.
Low shelf life of majority of products.
Negative impact due to sheer size of organization
.

11. S.W.O.T Analysis of McDonald’s
Opportunities
It can adapt to the needs of the societies and
undergo an innovative product line.
It can research ways to include healthy products
in their menus across the world.
It can upscale some of its restaurants locations to
attract more customers.
It can use digital media as a new way of
advertising to cater to a larger target base.
Also can use text messaging updates to keep
their guests informed about the location of
outlets.

12. S.W.O.T Analysis of McDonald’s
Threats
The current recession has negatively impacted
the organization even though they have a large
operations. This needs to be looked forward.
Foreign currency fluctuations are regarded to be
a major problem.
Health issues regarding fast food chain.
Emergence of new competitors in the fast food
section a threat.

13. Bibliography
History of McDonalds courtesy
Wikipedia.
Revenue information and Indian
presence information courtesy
www.mcdonaldsindia.net

14. THANK YOU !!!