Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012
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Social Media and Weather: How to Avoid the Storm & Find the Rainbows The presentation I gave in Steamboat Springs, CO on January 19, 2012 at The Weather Summit. http://waldowsocial.com
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Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012
- 1. Social Media & Weather: How to Avoid the Storm & Find the Rainbows DJ Waldow Waldow Social Weather Summit: January 19, 2012
- 2. DJ Waldow Founder & CEO djwaldow@waldowsocial.com 919.943.9248 djwaldow January 19, 2012
- 3. Social Media & Weather Human beings are more connected now then we have ever been in our history. All it takes is one click (or Tweet or Facebook status update or YouTube video). That's the power of social media. But how can we create listening outposts to better understand what is happening online, in public social media networks like Facebook or Twitter or on video sharing sites like YouTube? How can we learn from what we read & see to help our personal and professional brands? How can we leverage social media to avoid the storm and find the rainbows? January 19, 2012
- 4. Agenda Part I (15 min): Getting to Know YOU Part II (45 min): Presentation (interactive) Part II (30 min): Live Examples / Q&A January 19, 2012
- 5. Getting to Know YOU • Who are you? What is your role? • What is your level of social media experience? • What social networks are you active on? • How are you using social media today? • What are your 2-3 burning questions? January 19, 2012
- 6. Getting to Know YOU January 19, 2012
- 7. Why is there so much buzz around social media? January 19, 2012
- 8. Social Media Revolution 2011 January 19, 2012
- 9. a few words about social media January 19, 2012
- 10. Major social media player ... and some stats January 19, 2012
- 11. The “Big 4” Founded Users 2006 ? 2004 800 million 2003 135 million 2011 66 million January 19, 2012
- 12. Source:The Social Habit 2011 January 19, 2012
- 13. Source:The Social Habit 2011 January 19, 2012
- 14. Source:The Social Habit 2011 January 19, 2012
- 15. Source:The Social Habit 2011 January 19, 2012
- 16. Source:The Social Habit 2011 January 19, 2012
- 17. View larger Source: Flowtown January 19, 2012
- 18. social media, weather, & smart phones January 19, 2012
- 19. Flickr: ivyfield January 19, 2012
- 20. January 19, 2012
- 21. January 19, 2012
- 22. Metwit is a “social weather application that enables you to get accurate, hyper-local weather conditions from real people.” January 19, 2012
- 23. See it in action January 19, 2012
- 24. a true story January 19, 2012
- 25. January 19, 2012
- 26. January 19, 2012
- 27. January 19, 2012
- 28. January 19, 2012
- 29. Live Example January 19, 2012
- 30. Later that day... January 19, 2012
- 31. January 19, 2012
- 32. January 19, 2012
- 33. January 19, 2012
- 34. Live Example January 19, 2012
- 35. some ideas January 19, 2012
- 36. Twitter Chat January 19, 2012
- 37. Facebook Group January 19, 2012
- 38. G+ Hangout January 19, 2012
- 39. Video! Watch January 19, 2012
- 40. A Word of Caution January 19, 2012
- 41. other thoughts January 19, 2012
- 42. twitter lists January 19, 2012
- 43. Personal Facebook Page January 19, 2012
- 44. Professional Facebook Page January 19, 2012
- 45. Professional Facebook Page January 19, 2012
- 46. Should you (and/or your station) invest time & money into building and maintaining a social media presence? January 19, 2012
- 48. Yes, if... • You have time. • You have an interest. • You have a plan, a goal. • You have the resources. • You want to share and learn. January 19, 2012
- 49. Pros & Cons Pros Cons (Effective) marketing channel Time, resources, & money Great way to learn Once you start... Interact with people with similar Being too accessible...no down time interests from all over the world Meet new people (personal & Proliferation of misinformation professional networking) Direct access to multiple perspectives Echo chamber potential Instant Feedback! 24/7 digital addiction January 19, 2012
- 50. Pros & Cons January 19, 2012
- 51. January 19, 2012
- 52. Listening Outposts January 19, 2012
- 53. Listening Outposts Live Example January 19, 2012
- 54. Listening Outposts + 100s of others! January 19, 2012
- 55. Resources The Weather Channel Social: http://www.weather.com/social/national (Presser: http://press.weather.com/ press_detail.asp?id=350) - Launched Aug 11. Mashable article: http://mashable.com/2011/08/11/weather- channel-social/ Social Media: Fast Becoming Our New Weather Warning System (March 2010) - http:// www.accuweather.com/en/weather-news/the-good-and-bad-of-social-med/26487 6 Social Media Tools for Tracking Weather : http://www.bloggingtips.com/2011/08/27/social-media-tools- tracking-weather-natural-disasters/ Comscore Top U.S. Smartphone App Categories (July 2011): http://www.comscoredatamine.com/2011/07/ top-u-s-smartphone-app-categories/ Cloudy with a Chance of Tweets: http://www.atomicdc.com/blog/cloudy-with-a-chance-of-tweets.html Metwit: http://www.metwit.com/ Social Media Spreads the Word About Severe Weather: http://www.accuweather.com/en/weather-news/ social-media-spreads-the-word/48556 January 19, 2012
- 57. DJ Waldow Founder & CEO djwaldow@waldowsocial.com 919.943.9248 djwaldow January 19, 2012