This document discusses how email marketing and social media integration can benefit each other. It outlines three paths for integrating them: 1) social connecting by asking email subscribers to connect on social media, 2) social sharing by encouraging subscribers to share email content on social media, and 3) social promoting by using social media to promote the email list. The goal of integration is to increase exposure and drive more conversions by expanding the potential audience through social connections and shares. While email may seem "dead", the document argues that it remains very effective when combined with social media strategies.

1. Batman & Robin:
Email & Social Integration
DJ Waldow
Waldow Social
Social Fresh Advanced Facebook Advertising Online Conference

2. DJ Waldow
WaldowSocial.com
@djwaldow
waldowsocial.com/email

3. Email Marketing?
Wait.
Isn’t email dead?

5. Most emailed article of the day

6. How many of you have...?
Email Marketing: Far from Dead

7. 91%
Email Marketing: Far from Dead

8. Download the
ExactTarget report
Email Marketing: Far from Dead

9. 77%
Email Marketing: Far from Dead

10. Download the
ExactTarget report
Email Marketing: Far from Dead

11. Agreed? Good.
Now, let’s move on...
Email Marketing: Far from Dead

12. Flickr: shaunwong

13. Email Marketing
The Caped Crusader
The Dark Knight
The superhero of all
superheroes
More than capable of
saving the city.
The old workhorse.
Gets the job done, no
questions asked.
Flickr: shaunwong

14. Flickr: shaunwong

15. Social Media
Boy Wonder
Conceived in order to
attract a younger reader
base
Started out as a sidekick
to Batman
Can save the city on his
own, but always seems to
do better when Batman is
Flickr: shaunwong
by his side

16. Flickr: shaunwong
Email Marketing & Social Media

17. Flickr: shankbone Flickr: chicknglam
Email Marketing & Social Media

18. Social Media needs Email.

19. Creating a social media account

20. Logging in to a social media site

21. Logging in with social sites

22. But...

23. And...

24. You can’t sign up (or login) to most social
networks without an email address! via
@djwaldow
Tweet This!

25. Email talking about email (meta)

26. Read post
When email may have helped

27. Because if you don’t [email all members to let them know what has
happened, and what steps are being taken to address and correct the
situation], you are sending a very bad message to your members. You are
telling us that you only send us emails when it’s important,
like when you want us to upgrade to a premium account, or
update our profile, or connect our email address book to
our account. But when it comes to our security, well that’s not important
enough to warrant a ‘personal’ email.
-Mack Collier
Email talking about email (meta)

28. Read full post
LinkedIn & Email

29. 1. Social connecting
2. Social sharing (SWYN)
3. Social promoting
3 paths...

30. 1. Social connecting: asking email subscribers to
connect (follow) you on social networking sites
2. Social sharing: asking email subscribers to
share email content on social networking sites
(also known as Share With Your Network -
SWYN)
3. Social promoting: using social media sites to
promote email
3 paths...

31. Social Connecting

32. Social Connecting

33. Social Connecting

34. Social Connecting

35. Increase followers/likes/
subscribers/circles.
More connections = more (potential) eyeballs =
more (potential) conversions*
*Conversions: email subscribes, webinar registrations, sales, and so on
The Goal of Social Connecting
3 paths...

36. Social Sharing

37. Source: Retail Email Blog
Social Sharing

38. Social Sharing

39. Social Sharing

40. Social Sharing

41. Results after 45 days:
• Identified more than 1,000 brand advocates, each
who shared the program with an average of 12
friends.
• More than 10,000 social shares across Facebook,
Twitter, and email.
• 600 new transactions and $250,000 in new sales
Social Sharing

42. More eyeballs.
More eyeballs = more (potential) conversions*
*Conversions: email subscribes, webinar registrations, sales, and so on
The Goal ofpaths... Sharing
3 Social

43. Social Promoting

44. Social Promoting

45. Social Promoting

46. Social Promoting

47. Some Impressive Stats...
• Posts about email newsletter on social networks generates at
least 30-40 new subscribers within an hour of posts.
• 80% of the list growth is happening through Knuttel’s
social media outlets.
• Open rates: 60-70%
• Click to open rates: 40%
• €10,000 in sales has been generated directly from each mailing.
Learn More
Social Promoting

48. More eyeballs.
More eyeballs = more (potential) conversions*
*Conversions: email subscribes, webinar registrations, sales, and so on
Social Promoting
The Goal of 3 paths...

49. Use email marketing to grow your social media
followers & extend the reach of your message,
grow your email list (& make $) via @djwaldow
Tweet This!

50. Smile. Laugh. Dance. Have Fun.
One Final Thought

51. DJ Waldow
WaldowSocial.com
@djwaldow
waldowsocial.com/email