What is Twitter – what can we do with it and should we do anything with it?

1. #Twitter, what can we do with it, what should we do with it?

2. Twitter in the social media landscape

4. Similar properties

5. (Over) exposure in the mainstream media

7. Social media platform lifecycle

8. Levels of engagement with social media Community Utility Media

9. Levels of engagement with Twitter Difficulty

11. Some direct approaches to Twitter South West Airlines Ford RAC Breakdown JetBlue Comcast cares Home Depot Whole Foods Market Customer Relations Create Engage Skittles Salesforce.com Dell Samsung Mobile RAC Patrols My Starbucks Idea Marketing & Sales Techmeme #G20 AT&T News Forrester Research PSFK Kodak Orange Business FR Twitter Tasting Live @Lenovo 2008 Twestival.com Events & News Follow

12. Customer services > Engage JetBlue offers Twitter-based customer service (and provide the customer support employee’s name currently on duty). Whole Foods Market asks what their clients like to read and watch, recommends new food podcasts and invites them to the company upcoming events. ComCast offers a friendly Twitter customer support; with a real person photo instead of the company logo.

13. Marketing & sales > Create Dell has created a number of Twitter profiles, each meant for different types of deals (e.g. DellOutlet posts recent refurbished Dell computer offers). RAC is using Tweets from Patrols on own site to convey new “the driving people” brand and for search optimisation Samsung has created a Twitter account dedicated to mobile phones and posts both the company and product news there.

14. Events & news > Create

15. Events & news > Engage On 12 February 2009 202 cities around the world held Twestivals, bringing together the Twitter community for an evening of fun and to raise money and awareness for charity: water. “ Recently in London, Robert McIntosh and Bibendum wines invited a group of around a dozen food and wine bloggers to a Twitter wine tasting at the Saatchi Gallery. For an hour they tasted 3 wines which had also been sent to wine and social media enthusiasts who couldn’t make it in person.” #TTL

16. Two wider trend implications

18. Twitter as a “help engine”

19. What questions are being asked?

21. People using Twitter.com itself to tweet Source: http://twitstat.com/Twitterclientusers.html

22. Can Twitter be used for acquisition?

24. Media opportunities

30. Where does Acquisition sit? South West Airlines Ford Skittles Salesforce.com Techmeme #G20 RAC Breakdown Dell Samsung Mobile RAC Patrols AT&T News Forrester Research PSFK Kodak Orange Business FR JetBlue Comcast cares Home Depot Whole Foods Market My Starbucks Idea Twitter Tasting Live @Lenovo 2008 Twestival.com Customer Relations Create Engage Marketing & Sales Events & News Follow

32. Thank you