Workshop about breaking digital creativity away from screens and the opportunities that Augmented Reality, RFID, mobile and multitouch technologies present.
25. Pling Plong is a soft pillow that plays back audiobooks based on the physical objects or books that are placed on it.
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28. “ But what if I don’t want to buy an RFID kit?”
29. “ A year from now basically every new phone that’s sold will have [Near Field Communication]. It’s a two-way, bio-directional RFID communication link that makes this device work as a tag or as a reader. ” Sony Ericsson’s VP of systems architecture Håkan Djuphammar,
46. 69% research products online before going to the store to make a purchase 34% have looked at an online review at least once before making a purchase 61% want to be able to scan bar codes and access information on other stores’ prices. Why should we care?…the new retail journey 39% compared a product’s features and price across online retail outlets before buying 9% used a cell phone to text message a friend about a product while shopping. Source: BusinessWeek
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49. Based on Nokia’s Mobile Gateway & Jyri Engestrom Why should we care?...Social Periphery
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Hinweis der Redaktion
Are screens boring? Not necessarily, it’s just that what we define as a screen is changing…there are more of them, they’re different sizes and in different places and our relationship to them is changing, the way we interact with them is changing.
A new relationship is expected beyond the old screen/mouse/keyboard/joypad, how do we respond
Are screens boring? Not necessarily, it’s just that what we define as a screen is changing…there are more of them, they’re different sizes and in different places and our relationship to them is changing, the way we interact with them is changing.
“ Pling Plong is a media player for stories and sounds, placed inside a pillow. It is designed for the home environment and is meant to stimulate children’s imagination and interest for books. Its low-tech appearance in form, material and its simple functions makes the pillow seem magical. The fact that you can lay your head on it makes the toy very calming and it is meant for relaxing play alone.”
Educational engagement – interactive inspirational and fun learning
Offer an experience that they can participate in, use and break out into the real world