Creating a brand - Taio Cruz

1. CREATING A BRAND
Cross media products & Synergy: Taio Cruz

2. TAIO CRUZ – TY.O COVER
ANALYSIS
Use of the colour red for
artist logo, stands out
against a black background
and draws more attention
Artist costume:
Wayfarer style
shades and black
leather jacket
Same font is used for title
of Album and also on the
back cover for track listing
A simple yet attractive
colour scheme of three
basic colours (red, white
and black) being used
together to draw attention

3. ALBUM TEASER TRAILER
ANALYSIS
Image of artist found on
album cover is displayed
throughout the trailer as
a static image to create
synergous awareness
Use of lighting to create
a dark toned image
creates clear visual links
to the contrasting bright
colours of the logo and
dark background as on
the album cover
Similar costume being
worn as seen on the
album cover; black
leather jacket and shades
Reappearance of the
artist logo, following the
same colour scheme.
Brand establishment.

4. MUSIC VIDEO SINGLE –
‘TROUBLEMAKER’
Familiar red, white &
black colour scheme
reappearing within the
video
Cover art for the single
uses all the same colours
and font style found on
the album cover. Artist is
also pictured wearing
same styled costume
Reappearance of similar
costume, Wayfarer style
shades, leather jacket,
contrasting colour against
white background, enforces
artist image
Contrasting colours and
use of similar, dark
colours mixed with bright
white as seen being used
to colour the title of the
album on the cover

5. BRAND IDENTITY
ESTABLISHMENT
Across all the products analysed, it is easy to
identify the synergous links between all of
them; The main features being use of similar
costume, colour scheme and font used in the
artist logo and single cover in order to enforce
and create brand identity. This makes it easier
for audiences to be able to identify an artist
and their products quickly, and is a useful
promotional tool as if one product is
admired, it is likely that the consumer will
purchase other products within that brand
(watching the video, buying the single, buying
the album and so on)