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OKMYOUTFIT presentation
- 1. Chuck Flores, Angélique Bélizaire and Dennis Lee
- 2. | WHAT IS IT? ⣠Personal Shopping: Stylists shop to accommodate your personal style, and bring the clothes to style you directly in your home. ⣠Closet Audit: Stylists organize / style your existing closet $99 Monthly Subscription Service for Unlimited Appointments with Stylists
- 3. | THE BRAND People who have the money but donât have the time to shop and work on their style. 1. Increase signups 2. Improve Stylist Efficiency 3. Sales Conversions Mid 20âs to 40âs busy business professional woman who live in Manhattan. Target Audience: KPIs:
- 4. | AREA OF OPPORTUNITY Clients skip/avoid creating a style proïŹle because of its lengthy process. Without a style profile, stylists are unable to provide an optimal experience to the clients.
- 5. | COMPETITOR USER FLOWS View Landing Page How do you dress for work? How do you like your shirts to ïŹt? What is your shirt size? What is your height? View Signup Get Started Where do you shop? What is your shoe size? Select store/ brand Select size Select Casual, Business, Formal Select Slim or Classic Select size Select number Type First name How do you dress when going out? How do you like your pants to ïŹt? What is your waist size? What is your weight size? Type Last name Select Casual, Bold, Dapper Select Slim, Straight, Relaxed Select size Select size Type Email Address Type how you heard about them Type Phone Type Password Clothing Fit / Brands Your Style Your Size About you Signup View Landing Page Signup form Welcome Page Get Started Dress size Select bra size How did you hear about us? Save Select dress size Select shirt size First name and last name Date of birth Email Heigth Zip code Weight Sign up Your style Your preferences Your style About you Select top body ïŹt Select jean style Select bottom body ïŹt Select curvy Select jean size Select jean length Select jean rise Select proportions Select opinion on style 7 Select opinion on style 1 Select occupation Select opinion on style 2 Select mom Select opinion on style 3 Select pregnant Select opinion on style 4 Select occasion frequency Select opinion on style 5 Select occasion focus Select opinion on style 6 Select apparel to avoid Select jewelry to avoid Select ears pierced Select pants or dress Select prints to avoid Select adventurous Select styles to add Fill in Pinterest Fill in Linkedin Select ïŹaunt or covered Select jewelry style Select budget Select jewelry tone Select materials to avoid Select colors to avoid Your style Your social info Your style Fill in Twitter Fill ïŹnal thoughts Select Save
- 6. | View Landing Page How do you dress for work? How do you like your shirts to ïŹt? What is your shirt size? What is your height? View Signup Get Started Where do you shop? What is your shoe size? Select store/ brand Select size Select Casual, Business, Formal Select Slim or Classic Select size Select number Type First name How do you dress when going out? How do you like your pants to ïŹt? What is your waist size? What is your weight size? Type Last name Select Casual, Bold, Dapper Select Slim, Straight, Relaxed Select size Select size Type Email Address Type how you heard about them Type Phone Type Password Clothing Fit / Brands Your Style Your Size About you Signup View Landing Page Signup form Welcome Page Get Started Dress size Select bra size How did you hear about us? Save Select dress size Select shirt size First name and last name Date of birth Email Heigth Zip code Weight Sign up Your style Your preferences Your style About you Select top body ïŹt Select jean style Select bottom body ïŹt Select curvy Select jean size Select jean length Select jean rise Select proportions Select opinion on style 7 Select opinion on style 1 Select occupation Select opinion on style 2 Select mom Select opinion on style 3 Select pregnant Select opinion on style 4 Select occasion frequency Select opinion on style 5 Select occasion focus Select opinion on style 6 Select apparel to avoid Select jewelry to avoid Select ears pierced Select pants or dress Select prints to avoid Select adventurous Select styles to add Fill in Pinterest Fill in Linkedin Select ïŹaunt or covered Select jewelry style Select budget Select jewelry tone Select materials to avoid Select colors to avoid Your style Your social info Your style Fill in Twitter Fill ïŹnal thoughts Select Save COMPETITOR USER FLOWS How do you like your shirts to ïŹt? What is your shirt size? What is your height? Where do you shop? What is your shoe size? Select store/ brand Select size Select Slim or Classic Select size Select number How do you like your pants to ïŹt? What is your waist size? What is your weight size? Select Slim, Straight, Relaxed Select size Select size Clothing Fit / Brands Your Size About you
- 7. | USER FLOW View Landing Page ProïŹle Start View Blouse Info View Dress Info View Shoe Info View Pants Info Get Started? Continue View Selection View Selection View Selection View Occupation View Where You Shop View Style you like View Night Style View Selection Blouse Pants View Size, Budget, Proportions Date of Birth Select Budget Select Budget Select Budget Select Budget Select Size Select Size Select SizeSelect Size Height Weight Add Add Add Continue Add Select Shoulders Select Occupation Select Night Style Continue Select Shops Continue Go to Next Page Continue Select Styles Continue Select Arms Select Torso Select Hips Select Legs Dress Shoes View What Would You Wear Continue Shoulders Select Work Arms Make Selection Continue Mid Section Continue Continue View Flaunt Page View What Looks Youâd Wear View FitContinue Make Selection Continue Select Top Fit Select Bottom Fit View Jeans Continue Select Cocktail Back Select Jean Rise Cleavage Select Casual Body Type Select Jean Size Legs Select Date Night Select Type View Colors Select Colors Complete Thank You Page Rear View Occations OKMYOUTFIT
- 8. | OVERVIEW: NUMBER OF STEPS 3554 29 OKMYOUTFIT 84
- 9. | âWeâre back here again? I already told you my size and budget!â
- 10. | INITIAL USER TESTINGS â I have to get started again?â âWhat?!â This is longâŠâ âI like thisâ COMPLETESTART MIDDLE User is confused by characterizing measurements by words and not number User likes being able to select brands she likes/shops at User is unhappy about the âget startedâ button at the end â âI would wear orange but not THAT orangeâ âWhy is there a styling fee?â âI hate it when they make me do this kind of stuffâ âSee that makes more sense to meâ COMPLETESTART MIDDLE User is confused by the shades of colors represented User hates it when she has to pick a celebrity style User likes the looks page and the evening styles âI donât know why I have to select a color to avoidâ âShouldnât the stylist know what ïŹts me.â âJean ïŹt is very important to me.â START COMPLETEMIDDLE User thought that a stylist should ïŹgure out this information User was very impressed that they asked about jean ïŹt User was opened to any color and couldnât make that selection ⣠Users are confused on characterizing proportions in words ⣠Some questions are speciïŹc to each appointment ⣠Users have no idea when the process will be over
- 11. | CLIENT INTERVIEWS TAKEAWAYS ⣠Would like to give stylist tastes, comfort zone and ïŹt ⣠Believes results would be better with meeting in person ⣠Would like to give stylist images of outïŹts she likes, price range and occasion ⣠Would like the stylist to understand her personality
- 12. | STYLISTS INTERVIEWS TAKEAWAYS ⣠Needs the most up-to-date full body pictures, correct proportions, and sizes ⣠Needs to know their shopping habits ⣠Wants to know lifestyle (weekend life/work) ⣠Would like to know how clients want to present themselves to others
- 13. | PROTOTYPE WALKTHROUGH How we created personas
- 14. | MEET LORI & SARAH Features Needed âŁSkip Questions âŁHave option to first meet / talk to stylist personally Features Needed âŁQuickly fill out Style Profile âŁKnow what part of process she is in / # of questions left Independent ShopperSocial Shopper âI like to send pictures of my outfits to my friends for adviceâ âWhen Iâm shopping alone, Iâm on a missionâ LORI SARAH31 Y.O. | Marketing 26 Y.O. | Advertising
- 17. | DESIGN STUDIO How we designed the home page
- 18. | HOME PAGE WIREFRAME
- 19. | How we organized the style profile
- 20. | OPEN CARD SORTING We asked users to group questions by category. We categorized their notes into a table.
- 21. | STYLE GUIDE NAVIGATION ABOUT YOU STYLE BODY PREFERENCES Initial sketch Final mock up
- 22. | STYLE GUIDE NAVIGATION How we designed the style profile
- 23. | MAJOR RE-DESIGN Original design appointment type 3rd iteration appointment type âWhy canât the stylist meet me and take my measurements.â âI like how it tells me whatâs required.â
- 24. | USER TESTING FINDINGS Original design budget pages / occasion 3rd iteration schedule an appointment âIt should be a maximum, and not a general range.â âI donât necessarily know these icons are clickable.â
- 25. | USER TESTING FINDINGS Original design flaunt or covered? 3rd iteration confident? 2nd iteration confident or hide? âFlaunting my arms?â âWhen I hide it, it doesnât mean Iâm not confident.â
- 26. | USER TESTING FINDINGS âI donât agree with anyone being average. I think thatâs weirdâ âWhat are these sizes in relation to?â Original design proportions 2nd iteration proportions
- 27. | USER TESTING FINDINGS âWhyâs it so abstract with the shapesâ Original design body type 3rd iteration body type + proportions
- 28. | NEXT STEPS ⣠Test the placement of requesting credit card and sign up. ⣠Test the Closet Audit ïŹow. ⣠Research body type question. Interview stylists and body image experts to create a question that is positive to users and helpful to stylists. ⣠Change copy on âHow it worksâ on the Home page to explain the service clearer and test it with new users.