SlideShare ist ein Scribd-Unternehmen logo
1 von 63
Downloaden Sie, um offline zu lesen
E-Commerce
Case Studies
Why us?
•  We have the experience of working for the biggest e-stores,
which allows us to offer our clients a unique offer and knowhow.
•  We are one of the few to charge according to the comission
payment models.
•  We connect innovations and technology with knowledge on
traditional commerce.

2
Case Studies

3
Travelplanet.pl
Business optimization
and new projects
• 

Usability optimization

• 

New projects – np. zingtravel.pl

4
Solar
• 

Complex e-commerce implementation

• 

Microsoft Navision integration

• 

Opening conversion rate 2,21%

• 

High average order value

• 

68% purchases made during the first
visit

• 

15,9% purchases via SEO after a
month from the opening

5
TUI
• 

Complex stable service

• 

Recommendation system

• 

Analysis and design

• 

Quantity tests

• 

SEM

6
TUI
Complex Service

New users
Loyalty

Conversion

Lowering the average
CPC from 0,73 to 0,61

RTB remarketing
As much as 16% paid
reservations requires at
least 12 contacts!

+ 150% growth
thanks to
usability
improvements

We do our best to deliver the effects as soon as possible.
7
Unizeto
Complex implementation
• 

The biggest electronic signature provider in Poland

• 

Complex e-commerce implementation covering: virtual products, real products and
services

• 

Integration with internal systems (ERP, CRM,…)

„It took us a long time to find the right partner that will cover a wide array of both markeitng and
technological skills. Divante connects these two areas and, what is more, works in the win-to-win
model which accounts for mutual satisfaction. Now, while developing our e-commerce channel, we
are certain that there are great experts available at our hands all the time, including usability, buzz
marketing, social media campaigns, as well as software development and administrators. Additional
value is Divante’s leading positoin on the Polish e-commerce stage, which is also beneficial for us.”
- Paweł Montwił, Mass Products Sales Director, Unizeto Technologies SA

8
Grupa Edukacyjna
• 

Complex e-commerce
implementation

• 

SAP integration

• 

Satellite e-stores

• 

Sales support

SEM
• 

• 
• 
• 
• 

An average ROI in Google AdWords in August (the
most important month as far as sales are concerned)
was 3000%.
In the peak moments of the campaign, ROI Google
AdWords exceeded 9000%.
Thanks to the continuous optimization we managed
to lower the cost of the clicks by 55%.
The campaing was the first traffic source and the
second revenue source in the e-store.
Google AdWords conversio was 60% bigger than
the organic traffic.

We’ve chosen Divante because of its holistic
approach to e-commerce. The company
supports us in all the key aspects of our ebusiness.
- Artur Młyński, Sales Planning and Support Director,
Grupa Edukacyjna

9
AGD Media
• 

Complex online sales channel
implementation

• 

Fully automated operator

• 

Integration with ERP Gardens system

10
TIM SA
B2B and B2C
• 

Complex e-commerce B2C
implementation

• 

Complex e-commerce B2B
implementation

• 

Integration between internal systems
via BizTalk

• 

Testing and optimization of B2B
system

Online shopping spending in Europe constituted only 8%
of total retail sales value. The biggest level was in Great
Britain (12%) Germany and Switzerland (9%), the lowest in
Poland (3%) and Italy (1%). It shows the potential of ecommerce and this is only the beginning. So I hope this
sector will considerably influence our revenue.
– declares Krzysztof Folta, CEO in TIM SA.

11
Money.pl
• 

Sales section - Direct

• 

User tests

• 

Navigation optimization

• 

Conversion optimization

• 

Increase in the number of
applications

12
Bank Zachodni WBK
• 

Usability optimization in sales
and transactional sectors
– continuous framework
cooperation since 2010

• 

Mobile applications (#1 place in
polish business appstore in 1st
week)

• 

E-marketing

13
We’re experienced in B2B
•  Raiffeisen Bank

•  PW Moda

•  ATM SA

•  IC Partners

•  EKO Holding

•  Navo

•  AB SA

•  Logintrans

•  TelForce One

•  Benefit Systems

14
Key business sectors
•  Finance
–  Bank Zachodni WBK
–  PKO BP
–  Inteligo
–  Deutsche Bank
–  Raiffeisen Bank
–  Bank Pocztowy
–  LUKAS Bank
–  Money.pl
–  Inwestycje.pl
–  Aviva

•  Retail
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

INTERSPORT Polska
Praktiker
SOLAR Company
TUI
Rainbow Tours
Vobis
Empik
Willsoor
Żabka
EKO Holding

–  Aquael ZOO
–  RUCH
15
Key business sectors
•  Pure Players and
Media
– 
– 
– 
– 
– 
– 
– 
– 

Merlin.pl
Militaria.pl
Gazeta.pl
Travelplanet.pl
Polskapresse
Point Group
Medical Tribune
Harvard Business
Review
–  Zinamon.pl

•  Manufacturers and Distributors
– 
– 
– 
– 
– 
– 
– 

TelForce One
Almirall
Viessmann
TIM SA
Amica
Grupa Edukacyjna
PWN

•  Utilities / Telecommunications
–  Energa
–  Tauron
–  Orange
–  Netia
16
Complex Service

17
•  March 2010 – The beginnings of e-commerce in Praktiker
•  March 2011 – The beginnings of working with Divante
•  March 2012 – OMG e-commerce!

18
Strategy

Loyalty

New users

Cart value
increase
Conversion

Immediate effects
19
Conversion- recommendations
Home page
recommendations

Product page
recommendations

20
Recommendations
Quartic
• 
• 

12% sales increase
15% customers increase

A/B test – Half of the users (group A) visitng Praktiker.pl was presented with the
recommendations generated by Quartic while the other half (group B) saw
standard recommendations.

21
Product descriptions
The crucial element of any product page
• Product description
• Product photos
• Additional description, e.g. dimensions,
weight
• Sale or special offers
• Information whether a product is availale in
stationary stores
• The possibility to ask a question about a
product
• Opinions and notes by other buyers
• The possibility to recommend a product
• Suggested similar product chosen by other
users
• Product name and EAN
• Others
• Suggested most popular products

22
Product description
• 

Complex continuous support

• 

Recommendations system

• 

Analysis and designing

• 

Quantity tests

• 

SEM

23
Writing product descriptions
Laminated floor panels Elegance bubinga by Kronopol
work great in public-use spaces, such us shopping malls or
office buildings.
However, they will be also suitale for private houses or
apartments, being both children- and animal-proof. No
worries that they will get scratched or stained.
Their durability is guaranteed thanks to its 7 mm thickness
and AC3 class. The width is 193 mm and the length – 1380
mm.

White Classic in-doors by Windoor connect traditional
look with modern solutions. The frame. made from 44mm MDF board, is filled in with stabilizing „honeycomb”
insertion.
HDF covering painted with white Gori paint and the white
PCV inner frame create stand for good quality and perfect
looks.
The doors open to the right. They are 80 cm long.

24
Floor panels categories
Quantity (All visits)

Quantity (All visits)

Quantity (Organic traffic)

Quantity (Organic traffic)

Akcja specjalna
Special action

Product revenues

25
Traffic
Visits

Visits

Exit rate

Bounce rate

The users see and read the
Użytkownicy widzą treść,
content
czytają

Visits

Average visit time

26
Organic traffic increase
Visits (All visits)

Visits (All visits)

Visits (Organic traffic)

Visits (Organic traffic)

Akcja
Special
specjalna
action

27
Product descriptins – results
•  One month after adding Divante’s product descripitions was
enough to increase organic Google traffic by 120% based on the
chosen key words.
•  Simultaneously with the traffic, the chosen products’ sales increased
from X k zł in July to 3X zł in August.

28
E-mail Marketing

29
E-mail Marketing

30
E-mail Marketing
with recommendations
• 

E-mail marketng conversion is
34,17% bigger than average

• 

A single e-mail marketing visit
value is bigger than the average
visit value by 51,01%

31
ROPO
Poorly
described
products

Too small font

No colours

The most
common
opinions
about the
website

Less products
presented than
the actual offer
in stores

Lack of small
products (nails,
etc.)

No weekly ad
paper

32
Online ad paper

33
Online ad paper

34
Online ad paper
•  The popular flash-based solutions have serious weaknesses:
•  They do not work on most mobile devices
•  They are a tough nut to crack for SEO
•  Our ad paper is THE solution:
•  Mobile
•  Transparent for search engines
•  A way to the future

35
Online ad paper
Online
availability

Availability in
stores

Current
price

Detailed
description

Photo gallery

36
Online ad paper
1. The paper

2. The list

3. The cart

37
Mobile

Full mobile availabilty of all e-mail marketing and ad papers
38
ROPO!

= 22x

39
Strategy – synergy of communication

OOH
buy online!

TV + OOH + radio
– Maciek Gajwer and the washcloth

TV + OOH + radio
– Maciek Gajwer and the
shower cabin

TV + OOH + radio
– Maciek Gajwer and the
lawn mower

40
Mobile support for sales

41
Generating value

42
Testimonials
• 
 
• 

 
• 

In my opinion, there are two basic things that differ Divante from others.
First of all: passion. The people who I’ve had a pleasure to work with are experts in the field of
both Polish and international e-commerce, always looking for new tools, trends and the best
examples.
What is more – and this is another thing that I appreciate so much – they are eager to share their
knowledge and passion, with full engagement, to help companies like Praktiker develop their
online retail channels.

• 

But most importantly, everything is planned to achieve the final goal – i.e. increase of sales and
the return of investment. That is why for me, working with Divante follows the „win-win” model.
They know that their client’s success is their own success, too.

• 

–Krzysztof Włodarczak, E-marketing Manager, Praktiker

43
Strategy

New users
Loyalty
11,45% sales
powered by email marketing

120% traffic from
the new product
descriptions

Conversion
Sales increase by
12% thanks to
recommendations

Quick effect!
44
Success-Fee

45
Intersport
• INTERSPORT is the world’s biggest sports equipment retail sales
group, owning over 5400 stores in 40 countries, whose profts
exceed 10 billion euro.
• In Poland, INTERSPORT is the leader among sports equipment chain
stores, with 32 salons in 21 of the biggest Polish cities.
• The company gets awarded every year for dynamic development,
increasing its market value and as a reliable business partner.

46
The starting point
•  An active e-store based on a dedicated
solution
•  Usability problems
•  Low speed problems
•  Advanced integrations

The plan
•  Marketing optimization
•  Conversion increase
•  Optimization of technological
solutions

47
Project goal
The project covered a number of e-commerce areas. Our major goal
was to increase sales by means of the online sales channel.
Our plan included:
1.  Conversion optimization in the e-store – divided into
recommendation concerning the current store design and a total redisigning of the store’s mask.
2.  Increasign e-commerce’s reach via SEM, e-PR, social media
preparing grounds for future sales marketing.

48
Testing
What is importnant for the customer?
1.  Brand reliability
2.  A wide array of branded products
–  including the store’s own brands
3.  Product presentation
4.  Easy purchase process
Apart from the wide offer, a quniqe added value is the possibility of personal pickup
in stores or express delivery.

49
Home page
•  Re-designed information architecutre
•  Re-designed menu
•  Horizontal two-level bookmark menu

50
Product page
• 
• 
• 
• 

Two product page layouts – horizontal and standard
ROPO support – availability in stores
Availability
Free personal pickup in stores

51
Shopping process
•  Simplification
•  Less steps to make when placing an order
•  Easy payment and delivery choice options

52
Shopping process
•  No-registration shopping
•  Benefits from registration
•  Registration made part of placing an order

53
Access to brands
•  Highlighting the brands
•  Brand-based search engine

54
Additional mechanisms
•  Members of the loyalty program are given discount coupons which
later can be used by simply picking them from the list.
•  Information about free delivery appears together with the delivery
options – at the right place and time.

55
Effective
recommendations
•  Because of the type of business and the way the products are
searched, we introduced product rcommendations.
•  The boxes recommend alternative products based on the historical
user data.
•  We used Quartic recommendations system.

56
What results
have we achieved?
•  Conversion rate increased by 46,21%
•  Pages per visit increased by 21,24%
•  Server use decreased by 70%
–  with the same traffic rate

•  Loading speed increased by 40%
–  for the end user
–  according to Google Analytics
–  For some pages, the loading speed increased even by 90%

57
AdWords
• 

Google AdWords campaign lasted
from mid-December 2011 to the end
of April 2012. The revenue was 11
time bigger than the spending costs.

• 

Search engine campaign reached
CTR 16,60%.

• 

The average click cost was between
0,15-0,19 zl.

• 

The campaign has become the
second biggest sales profit source in
the e-store.

• 

After the campaign Intersport
decided to continue working with us.

The company proposed a payment model
based on the netto profit margin, which
satisfied both parties
Marek Bugajski, Stores Management
Director INTERSPORT Polska S.A.

58
Revenue
ROI according to GA
(Income / Cost)
500% - 2000%

Long-tail
campaign
progress

Budget

Time

Purchase
decision

Customer Acquisition Cost (CAC)

Optimization
Traffic quality

decrease

Business profitability

Konwersja

Usability optimization
Quartic
recommendations

Conversion Rate (CR)

Loyalty
+ Lifetime value (LTV)

Building
contact list

eMail
Marketing
by
Sendingo

Social Media

59
Range of works
• 

Complex service

• 

E-marketing strategy

• 

Ad creations

• 

Analysis and design

• 

Social Media

• 

SEO and SEM

• 

Internet auctions

• 

E-commerce implementation

• 

E-weekly ad

60
Strategy

New users
Loyalty
E-mail marketing

11 x bigger
revenue than cost

Conversion
+ 46% increase
thanks to
usability optimization

More effects in less time!
61
Success-fee
What you pay = sales provision

CLIENT
•  Realization of
orders
•  Marketing
budget

DIVANTE
•  Technology
•  Optimization
•  E-marketing

SCALE EFFECTS
•  Constant
increase
•  Creativity

•  Risk-free increase
•  Constantly
motivated partner
•  Focus on the offer

•  Scalable business
•  Long-term learning
process
•  Long-term
investment planning

•  No need to
„control”
•  Cooperation
between our clients

62
Contact
http://divanteltd.com

Weitere ähnliche Inhalte

Was ist angesagt?

Why Magento
Why MagentoWhy Magento
Why MagentoDivante
 
Magento as a crucial part of Digital Transformation in B2B Industry.
Magento as a crucial part of Digital Transformation in B2B Industry.Magento as a crucial part of Digital Transformation in B2B Industry.
Magento as a crucial part of Digital Transformation in B2B Industry.Divante
 
NoCRM - BigData Amsterdam 4.0
NoCRM - BigData Amsterdam 4.0NoCRM - BigData Amsterdam 4.0
NoCRM - BigData Amsterdam 4.0Divante
 
B2B Digital Transformation - Case Study
B2B Digital Transformation - Case StudyB2B Digital Transformation - Case Study
B2B Digital Transformation - Case StudyDivante
 
Magento for Fashion
Magento for FashionMagento for Fashion
Magento for FashionDivante
 
INTERSPORT e-Commerce with Divante
INTERSPORT e-Commerce with DivanteINTERSPORT e-Commerce with Divante
INTERSPORT e-Commerce with DivanteDivante
 
Magento 2.2 B2B, Pimcore, Open Loyalty - features and case study
Magento 2.2 B2B, Pimcore, Open Loyalty -  features and case studyMagento 2.2 B2B, Pimcore, Open Loyalty -  features and case study
Magento 2.2 B2B, Pimcore, Open Loyalty - features and case studyDivante
 
B2B e-commerce inspirations and implementations on Magento by Divante
B2B e-commerce inspirations and implementations on Magento by DivanteB2B e-commerce inspirations and implementations on Magento by Divante
B2B e-commerce inspirations and implementations on Magento by DivanteDivante
 
The biggest stores on Magento
The biggest stores on MagentoThe biggest stores on Magento
The biggest stores on MagentoDivante
 
Omnichannel Customer Experience
Omnichannel Customer ExperienceOmnichannel Customer Experience
Omnichannel Customer ExperienceDivante
 
The eCommerce Platforms in the Global Setup
The eCommerce Platforms in the Global Setup	The eCommerce Platforms in the Global Setup
The eCommerce Platforms in the Global Setup Divante
 
Forrester Report Review: PIM, Q2 2014
Forrester Report Review: PIM, Q2 2014Forrester Report Review: PIM, Q2 2014
Forrester Report Review: PIM, Q2 2014Ideosity
 
Omnichannel Open Architecture
Omnichannel Open Architecture Omnichannel Open Architecture
Omnichannel Open Architecture Divante
 
ITMAGINATION - competences, facts, technologies, clients
ITMAGINATION - competences, facts, technologies, clientsITMAGINATION - competences, facts, technologies, clients
ITMAGINATION - competences, facts, technologies, clientsITMAGINATION
 
Top 7 eCommerce Platforms for 2014
Top 7 eCommerce Platforms for 2014Top 7 eCommerce Platforms for 2014
Top 7 eCommerce Platforms for 2014Stefanos Falkonakis
 
Retail architecture target
Retail architecture targetRetail architecture target
Retail architecture targetjoelcrabb
 
M-commerce [OpsWay]
M-commerce [OpsWay]M-commerce [OpsWay]
M-commerce [OpsWay]OpsWay
 

Was ist angesagt? (17)

Why Magento
Why MagentoWhy Magento
Why Magento
 
Magento as a crucial part of Digital Transformation in B2B Industry.
Magento as a crucial part of Digital Transformation in B2B Industry.Magento as a crucial part of Digital Transformation in B2B Industry.
Magento as a crucial part of Digital Transformation in B2B Industry.
 
NoCRM - BigData Amsterdam 4.0
NoCRM - BigData Amsterdam 4.0NoCRM - BigData Amsterdam 4.0
NoCRM - BigData Amsterdam 4.0
 
B2B Digital Transformation - Case Study
B2B Digital Transformation - Case StudyB2B Digital Transformation - Case Study
B2B Digital Transformation - Case Study
 
Magento for Fashion
Magento for FashionMagento for Fashion
Magento for Fashion
 
INTERSPORT e-Commerce with Divante
INTERSPORT e-Commerce with DivanteINTERSPORT e-Commerce with Divante
INTERSPORT e-Commerce with Divante
 
Magento 2.2 B2B, Pimcore, Open Loyalty - features and case study
Magento 2.2 B2B, Pimcore, Open Loyalty -  features and case studyMagento 2.2 B2B, Pimcore, Open Loyalty -  features and case study
Magento 2.2 B2B, Pimcore, Open Loyalty - features and case study
 
B2B e-commerce inspirations and implementations on Magento by Divante
B2B e-commerce inspirations and implementations on Magento by DivanteB2B e-commerce inspirations and implementations on Magento by Divante
B2B e-commerce inspirations and implementations on Magento by Divante
 
The biggest stores on Magento
The biggest stores on MagentoThe biggest stores on Magento
The biggest stores on Magento
 
Omnichannel Customer Experience
Omnichannel Customer ExperienceOmnichannel Customer Experience
Omnichannel Customer Experience
 
The eCommerce Platforms in the Global Setup
The eCommerce Platforms in the Global Setup	The eCommerce Platforms in the Global Setup
The eCommerce Platforms in the Global Setup
 
Forrester Report Review: PIM, Q2 2014
Forrester Report Review: PIM, Q2 2014Forrester Report Review: PIM, Q2 2014
Forrester Report Review: PIM, Q2 2014
 
Omnichannel Open Architecture
Omnichannel Open Architecture Omnichannel Open Architecture
Omnichannel Open Architecture
 
ITMAGINATION - competences, facts, technologies, clients
ITMAGINATION - competences, facts, technologies, clientsITMAGINATION - competences, facts, technologies, clients
ITMAGINATION - competences, facts, technologies, clients
 
Top 7 eCommerce Platforms for 2014
Top 7 eCommerce Platforms for 2014Top 7 eCommerce Platforms for 2014
Top 7 eCommerce Platforms for 2014
 
Retail architecture target
Retail architecture targetRetail architecture target
Retail architecture target
 
M-commerce [OpsWay]
M-commerce [OpsWay]M-commerce [OpsWay]
M-commerce [OpsWay]
 

Andere mochten auch

e-Commerce Technology
e-Commerce Technologye-Commerce Technology
e-Commerce TechnologyDivante
 
Surprising failure factors when implementing eCommerce and Omnichannel eBusiness
Surprising failure factors when implementing eCommerce and Omnichannel eBusinessSurprising failure factors when implementing eCommerce and Omnichannel eBusiness
Surprising failure factors when implementing eCommerce and Omnichannel eBusinessDivante
 
E Book NARDIAS Kokosbuch
E Book  NARDIAS KokosbuchE Book  NARDIAS Kokosbuch
E Book NARDIAS Kokosbuchhorlacherli
 
Enterprise Public Cloud vCloud Powered Data Sheet
Enterprise Public Cloud vCloud Powered Data SheetEnterprise Public Cloud vCloud Powered Data Sheet
Enterprise Public Cloud vCloud Powered Data SheetTechgate plc
 
Funding your expanding ecommerce business case studies
Funding your expanding ecommerce business   case studiesFunding your expanding ecommerce business   case studies
Funding your expanding ecommerce business case studiesInternet Merchants Association
 
Jh Semester1 Year1 2008 09 Db Intro
Jh Semester1 Year1 2008 09 Db IntroJh Semester1 Year1 2008 09 Db Intro
Jh Semester1 Year1 2008 09 Db Introbruce nightingale
 
Technology Trends in eCommerce 2010 2013
Technology Trends in eCommerce 2010   2013Technology Trends in eCommerce 2010   2013
Technology Trends in eCommerce 2010 2013Andrew Braun
 
Business case for site search
Business case for site searchBusiness case for site search
Business case for site searchEmpathyBroker
 
Conversion optimization at Intersport e-store
Conversion optimization at Intersport e-storeConversion optimization at Intersport e-store
Conversion optimization at Intersport e-storeDivante
 
Mapas conceptuales en cmaptools
Mapas conceptuales en cmaptoolsMapas conceptuales en cmaptools
Mapas conceptuales en cmaptoolsSofia Aguilar
 
Blue Ocean Strategy Unpam-350
Blue Ocean Strategy Unpam-350Blue Ocean Strategy Unpam-350
Blue Ocean Strategy Unpam-350R. Benny Wahyuadi
 
presentacion_marisodelys_duran
presentacion_marisodelys_duranpresentacion_marisodelys_duran
presentacion_marisodelys_duranmarisol91
 
Biometrics - Unknown Facts
Biometrics -  Unknown Facts Biometrics -  Unknown Facts
Biometrics - Unknown Facts Hitoshi Anatomi
 
Data Science ศาสตร์แห่งการหลอมรวม เพื่อข้อมูลเชิงลึก
Data Science ศาสตร์แห่งการหลอมรวม เพื่อข้อมูลเชิงลึกData Science ศาสตร์แห่งการหลอมรวม เพื่อข้อมูลเชิงลึก
Data Science ศาสตร์แห่งการหลอมรวม เพื่อข้อมูลเชิงลึกIMC Institute
 

Andere mochten auch (18)

e-Commerce Technology
e-Commerce Technologye-Commerce Technology
e-Commerce Technology
 
Surprising failure factors when implementing eCommerce and Omnichannel eBusiness
Surprising failure factors when implementing eCommerce and Omnichannel eBusinessSurprising failure factors when implementing eCommerce and Omnichannel eBusiness
Surprising failure factors when implementing eCommerce and Omnichannel eBusiness
 
E Book NARDIAS Kokosbuch
E Book  NARDIAS KokosbuchE Book  NARDIAS Kokosbuch
E Book NARDIAS Kokosbuch
 
Company profile kt solutions
Company profile   kt solutionsCompany profile   kt solutions
Company profile kt solutions
 
2014 05 21 fil-fax
2014 05 21 fil-fax2014 05 21 fil-fax
2014 05 21 fil-fax
 
Enterprise Public Cloud vCloud Powered Data Sheet
Enterprise Public Cloud vCloud Powered Data SheetEnterprise Public Cloud vCloud Powered Data Sheet
Enterprise Public Cloud vCloud Powered Data Sheet
 
Funding your expanding ecommerce business case studies
Funding your expanding ecommerce business   case studiesFunding your expanding ecommerce business   case studies
Funding your expanding ecommerce business case studies
 
How to use analytics to grow your eCommerce business
How to use analytics to grow your eCommerce businessHow to use analytics to grow your eCommerce business
How to use analytics to grow your eCommerce business
 
Jh Semester1 Year1 2008 09 Db Intro
Jh Semester1 Year1 2008 09 Db IntroJh Semester1 Year1 2008 09 Db Intro
Jh Semester1 Year1 2008 09 Db Intro
 
Technology Trends in eCommerce 2010 2013
Technology Trends in eCommerce 2010   2013Technology Trends in eCommerce 2010   2013
Technology Trends in eCommerce 2010 2013
 
Business case for site search
Business case for site searchBusiness case for site search
Business case for site search
 
Conversion optimization at Intersport e-store
Conversion optimization at Intersport e-storeConversion optimization at Intersport e-store
Conversion optimization at Intersport e-store
 
La Conexion Indiscutible.
La Conexion Indiscutible.La Conexion Indiscutible.
La Conexion Indiscutible.
 
Mapas conceptuales en cmaptools
Mapas conceptuales en cmaptoolsMapas conceptuales en cmaptools
Mapas conceptuales en cmaptools
 
Blue Ocean Strategy Unpam-350
Blue Ocean Strategy Unpam-350Blue Ocean Strategy Unpam-350
Blue Ocean Strategy Unpam-350
 
presentacion_marisodelys_duran
presentacion_marisodelys_duranpresentacion_marisodelys_duran
presentacion_marisodelys_duran
 
Biometrics - Unknown Facts
Biometrics -  Unknown Facts Biometrics -  Unknown Facts
Biometrics - Unknown Facts
 
Data Science ศาสตร์แห่งการหลอมรวม เพื่อข้อมูลเชิงลึก
Data Science ศาสตร์แห่งการหลอมรวม เพื่อข้อมูลเชิงลึกData Science ศาสตร์แห่งการหลอมรวม เพื่อข้อมูลเชิงลึก
Data Science ศาสตร์แห่งการหลอมรวม เพื่อข้อมูลเชิงลึก
 

Ähnlich wie eCommerce Case Studies - numbers inside!

Workshop on create slides 17.07.14.pptx (2)
Workshop on create slides 17.07.14.pptx (2)Workshop on create slides 17.07.14.pptx (2)
Workshop on create slides 17.07.14.pptx (2)Ernact Create
 
Introduction to Digital Marketing - 2015
Introduction to Digital Marketing - 2015Introduction to Digital Marketing - 2015
Introduction to Digital Marketing - 2015Edwin Korver
 
Mark Manton - Digital Transformation - Birmingham Marketing Conference
Mark Manton - Digital Transformation - Birmingham Marketing ConferenceMark Manton - Digital Transformation - Birmingham Marketing Conference
Mark Manton - Digital Transformation - Birmingham Marketing ConferenceEdge Global Media Group
 
Ecommerce In/And India: Stats, Trends, and Consumer Behavior
Ecommerce In/And India: Stats, Trends, and Consumer BehaviorEcommerce In/And India: Stats, Trends, and Consumer Behavior
Ecommerce In/And India: Stats, Trends, and Consumer BehaviorO3M
 
Business-Model-Canvas-template-7.pptx
Business-Model-Canvas-template-7.pptxBusiness-Model-Canvas-template-7.pptx
Business-Model-Canvas-template-7.pptxAbdennour Oumeddi
 
Toshiba marketing project
Toshiba marketing projectToshiba marketing project
Toshiba marketing projectMohamed Osman
 
DigiQubeMedia - digital retail solutions
DigiQubeMedia - digital retail solutionsDigiQubeMedia - digital retail solutions
DigiQubeMedia - digital retail solutionsdigiqubemedia
 
Qhuba office depot schelle - seminar omni channel marketing 2014-11-25 brief
Qhuba office depot   schelle - seminar omni channel marketing 2014-11-25 briefQhuba office depot   schelle - seminar omni channel marketing 2014-11-25 brief
Qhuba office depot schelle - seminar omni channel marketing 2014-11-25 briefFaces of Content
 
GTL_Corporate_Presentation_2015
GTL_Corporate_Presentation_2015GTL_Corporate_Presentation_2015
GTL_Corporate_Presentation_2015Harsh Bhatt
 
GTL_Corporate_Presentation
GTL_Corporate_PresentationGTL_Corporate_Presentation
GTL_Corporate_PresentationMohit Pala
 
Cultivate - Day 1 - 16:00 - "Busting Performance Myths Through Customer Insight"
Cultivate - Day 1 - 16:00 - "Busting Performance Myths Through Customer Insight"Cultivate - Day 1 - 16:00 - "Busting Performance Myths Through Customer Insight"
Cultivate - Day 1 - 16:00 - "Busting Performance Myths Through Customer Insight"PerformanceIN
 
GTL_Corporate_Presentation
GTL_Corporate_PresentationGTL_Corporate_Presentation
GTL_Corporate_PresentationPavak Shah
 
Pardgroup company profile UK
Pardgroup company profile UKPardgroup company profile UK
Pardgroup company profile UKPardgroup
 
Selling E-Commerce to Your Leadership
Selling E-Commerce to Your LeadershipSelling E-Commerce to Your Leadership
Selling E-Commerce to Your LeadershipSAP Ariba
 
Digital marketing basics - conference at MIP 2020
Digital marketing basics - conference at MIP 2020Digital marketing basics - conference at MIP 2020
Digital marketing basics - conference at MIP 2020Gaetano Vancheri
 
Superfast Business - Getting the most out of online marketing
Superfast Business - Getting the most out of online marketing Superfast Business - Getting the most out of online marketing
Superfast Business - Getting the most out of online marketing Superfast Business
 
Ajinomatrix investor v0.2 shortened 15min - 31-01-21
Ajinomatrix   investor v0.2 shortened 15min - 31-01-21Ajinomatrix   investor v0.2 shortened 15min - 31-01-21
Ajinomatrix investor v0.2 shortened 15min - 31-01-21lurching
 
Print for Profit - Digital for Growth
Print for Profit - Digital for GrowthPrint for Profit - Digital for Growth
Print for Profit - Digital for GrowthRhapsody
 

Ähnlich wie eCommerce Case Studies - numbers inside! (20)

Digitalizzazione e E-commerce nel B2B
Digitalizzazione e E-commerce nel B2BDigitalizzazione e E-commerce nel B2B
Digitalizzazione e E-commerce nel B2B
 
Dsd War
Dsd WarDsd War
Dsd War
 
Workshop on create slides 17.07.14.pptx (2)
Workshop on create slides 17.07.14.pptx (2)Workshop on create slides 17.07.14.pptx (2)
Workshop on create slides 17.07.14.pptx (2)
 
Introduction to Digital Marketing - 2015
Introduction to Digital Marketing - 2015Introduction to Digital Marketing - 2015
Introduction to Digital Marketing - 2015
 
Mark Manton - Digital Transformation - Birmingham Marketing Conference
Mark Manton - Digital Transformation - Birmingham Marketing ConferenceMark Manton - Digital Transformation - Birmingham Marketing Conference
Mark Manton - Digital Transformation - Birmingham Marketing Conference
 
Ecommerce In/And India: Stats, Trends, and Consumer Behavior
Ecommerce In/And India: Stats, Trends, and Consumer BehaviorEcommerce In/And India: Stats, Trends, and Consumer Behavior
Ecommerce In/And India: Stats, Trends, and Consumer Behavior
 
Business-Model-Canvas-template-7.pptx
Business-Model-Canvas-template-7.pptxBusiness-Model-Canvas-template-7.pptx
Business-Model-Canvas-template-7.pptx
 
Toshiba marketing project
Toshiba marketing projectToshiba marketing project
Toshiba marketing project
 
DigiQubeMedia - digital retail solutions
DigiQubeMedia - digital retail solutionsDigiQubeMedia - digital retail solutions
DigiQubeMedia - digital retail solutions
 
Qhuba office depot schelle - seminar omni channel marketing 2014-11-25 brief
Qhuba office depot   schelle - seminar omni channel marketing 2014-11-25 briefQhuba office depot   schelle - seminar omni channel marketing 2014-11-25 brief
Qhuba office depot schelle - seminar omni channel marketing 2014-11-25 brief
 
GTL_Corporate_Presentation_2015
GTL_Corporate_Presentation_2015GTL_Corporate_Presentation_2015
GTL_Corporate_Presentation_2015
 
GTL_Corporate_Presentation
GTL_Corporate_PresentationGTL_Corporate_Presentation
GTL_Corporate_Presentation
 
Cultivate - Day 1 - 16:00 - "Busting Performance Myths Through Customer Insight"
Cultivate - Day 1 - 16:00 - "Busting Performance Myths Through Customer Insight"Cultivate - Day 1 - 16:00 - "Busting Performance Myths Through Customer Insight"
Cultivate - Day 1 - 16:00 - "Busting Performance Myths Through Customer Insight"
 
GTL_Corporate_Presentation
GTL_Corporate_PresentationGTL_Corporate_Presentation
GTL_Corporate_Presentation
 
Pardgroup company profile UK
Pardgroup company profile UKPardgroup company profile UK
Pardgroup company profile UK
 
Selling E-Commerce to Your Leadership
Selling E-Commerce to Your LeadershipSelling E-Commerce to Your Leadership
Selling E-Commerce to Your Leadership
 
Digital marketing basics - conference at MIP 2020
Digital marketing basics - conference at MIP 2020Digital marketing basics - conference at MIP 2020
Digital marketing basics - conference at MIP 2020
 
Superfast Business - Getting the most out of online marketing
Superfast Business - Getting the most out of online marketing Superfast Business - Getting the most out of online marketing
Superfast Business - Getting the most out of online marketing
 
Ajinomatrix investor v0.2 shortened 15min - 31-01-21
Ajinomatrix   investor v0.2 shortened 15min - 31-01-21Ajinomatrix   investor v0.2 shortened 15min - 31-01-21
Ajinomatrix investor v0.2 shortened 15min - 31-01-21
 
Print for Profit - Digital for Growth
Print for Profit - Digital for GrowthPrint for Profit - Digital for Growth
Print for Profit - Digital for Growth
 

Mehr von Divante

eCommerce Trends 2020
eCommerce Trends 2020eCommerce Trends 2020
eCommerce Trends 2020Divante
 
Async & Bulk REST API new possibilities of communication between systems
Async & Bulk REST API new possibilities of communication  between systemsAsync & Bulk REST API new possibilities of communication  between systems
Async & Bulk REST API new possibilities of communication between systemsDivante
 
Magento Functional Testing Framework a way to seriously write automated tests...
Magento Functional Testing Framework a way to seriously write automated tests...Magento Functional Testing Framework a way to seriously write automated tests...
Magento Functional Testing Framework a way to seriously write automated tests...Divante
 
Die Top 10 Progressive Web Apps in der Modernbranche
Die Top 10 Progressive Web Apps in der ModernbrancheDie Top 10 Progressive Web Apps in der Modernbranche
Die Top 10 Progressive Web Apps in der ModernbrancheDivante
 
progressive web apps - pwa as a game changer for e-commerce - meet magento i...
 progressive web apps - pwa as a game changer for e-commerce - meet magento i... progressive web apps - pwa as a game changer for e-commerce - meet magento i...
progressive web apps - pwa as a game changer for e-commerce - meet magento i...Divante
 
Customer churn - how to stop it?
Customer churn - how to stop it?Customer churn - how to stop it?
Customer churn - how to stop it?Divante
 
eCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coeCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coDivante
 
How to create a Vue Storefront theme
How to create a Vue Storefront themeHow to create a Vue Storefront theme
How to create a Vue Storefront themeDivante
 
Game changer for e-commerce - Vue Storefront - open source pwa
Game changer for e-commerce - Vue Storefront - open source pwa Game changer for e-commerce - Vue Storefront - open source pwa
Game changer for e-commerce - Vue Storefront - open source pwa Divante
 
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speech
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speechVue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speech
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speechDivante
 
How to successfully onboard end-clients to a B2B Platform - Magento Imagine ...
How to successfully onboard  end-clients to a B2B Platform - Magento Imagine ...How to successfully onboard  end-clients to a B2B Platform - Magento Imagine ...
How to successfully onboard end-clients to a B2B Platform - Magento Imagine ...Divante
 
eCommerce trends from 2017 to 2018 by Divante.co
eCommerce trends from 2017 to 2018 by Divante.coeCommerce trends from 2017 to 2018 by Divante.co
eCommerce trends from 2017 to 2018 by Divante.coDivante
 
Designing for PWA (Progressive Web Apps)
Designing for PWA (Progressive Web Apps)Designing for PWA (Progressive Web Apps)
Designing for PWA (Progressive Web Apps)Divante
 
Why is crud a bad idea - focus on real scenarios
Why is crud a bad idea - focus on real scenariosWhy is crud a bad idea - focus on real scenarios
Why is crud a bad idea - focus on real scenariosDivante
 
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentation
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentationvue-storefront - PWA eCommerce for Magento2 MM17NYC presentation
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentationDivante
 
Pimcore Overview - Pimcore5
Pimcore Overview - Pimcore5Pimcore Overview - Pimcore5
Pimcore Overview - Pimcore5Divante
 
Pimcore E-Commerce Framework - Pimcore5
Pimcore E-Commerce Framework - Pimcore5Pimcore E-Commerce Framework - Pimcore5
Pimcore E-Commerce Framework - Pimcore5Divante
 
B2B Commerce - how to become successful
B2B Commerce - how to become successfulB2B Commerce - how to become successful
B2B Commerce - how to become successfulDivante
 
Budgeting in SCRUM by Divante
Budgeting in SCRUM by DivanteBudgeting in SCRUM by Divante
Budgeting in SCRUM by DivanteDivante
 
Omnichannel B2B Architecture
Omnichannel B2B ArchitectureOmnichannel B2B Architecture
Omnichannel B2B ArchitectureDivante
 

Mehr von Divante (20)

eCommerce Trends 2020
eCommerce Trends 2020eCommerce Trends 2020
eCommerce Trends 2020
 
Async & Bulk REST API new possibilities of communication between systems
Async & Bulk REST API new possibilities of communication  between systemsAsync & Bulk REST API new possibilities of communication  between systems
Async & Bulk REST API new possibilities of communication between systems
 
Magento Functional Testing Framework a way to seriously write automated tests...
Magento Functional Testing Framework a way to seriously write automated tests...Magento Functional Testing Framework a way to seriously write automated tests...
Magento Functional Testing Framework a way to seriously write automated tests...
 
Die Top 10 Progressive Web Apps in der Modernbranche
Die Top 10 Progressive Web Apps in der ModernbrancheDie Top 10 Progressive Web Apps in der Modernbranche
Die Top 10 Progressive Web Apps in der Modernbranche
 
progressive web apps - pwa as a game changer for e-commerce - meet magento i...
 progressive web apps - pwa as a game changer for e-commerce - meet magento i... progressive web apps - pwa as a game changer for e-commerce - meet magento i...
progressive web apps - pwa as a game changer for e-commerce - meet magento i...
 
Customer churn - how to stop it?
Customer churn - how to stop it?Customer churn - how to stop it?
Customer churn - how to stop it?
 
eCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coeCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.co
 
How to create a Vue Storefront theme
How to create a Vue Storefront themeHow to create a Vue Storefront theme
How to create a Vue Storefront theme
 
Game changer for e-commerce - Vue Storefront - open source pwa
Game changer for e-commerce - Vue Storefront - open source pwa Game changer for e-commerce - Vue Storefront - open source pwa
Game changer for e-commerce - Vue Storefront - open source pwa
 
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speech
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speechVue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speech
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speech
 
How to successfully onboard end-clients to a B2B Platform - Magento Imagine ...
How to successfully onboard  end-clients to a B2B Platform - Magento Imagine ...How to successfully onboard  end-clients to a B2B Platform - Magento Imagine ...
How to successfully onboard end-clients to a B2B Platform - Magento Imagine ...
 
eCommerce trends from 2017 to 2018 by Divante.co
eCommerce trends from 2017 to 2018 by Divante.coeCommerce trends from 2017 to 2018 by Divante.co
eCommerce trends from 2017 to 2018 by Divante.co
 
Designing for PWA (Progressive Web Apps)
Designing for PWA (Progressive Web Apps)Designing for PWA (Progressive Web Apps)
Designing for PWA (Progressive Web Apps)
 
Why is crud a bad idea - focus on real scenarios
Why is crud a bad idea - focus on real scenariosWhy is crud a bad idea - focus on real scenarios
Why is crud a bad idea - focus on real scenarios
 
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentation
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentationvue-storefront - PWA eCommerce for Magento2 MM17NYC presentation
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentation
 
Pimcore Overview - Pimcore5
Pimcore Overview - Pimcore5Pimcore Overview - Pimcore5
Pimcore Overview - Pimcore5
 
Pimcore E-Commerce Framework - Pimcore5
Pimcore E-Commerce Framework - Pimcore5Pimcore E-Commerce Framework - Pimcore5
Pimcore E-Commerce Framework - Pimcore5
 
B2B Commerce - how to become successful
B2B Commerce - how to become successfulB2B Commerce - how to become successful
B2B Commerce - how to become successful
 
Budgeting in SCRUM by Divante
Budgeting in SCRUM by DivanteBudgeting in SCRUM by Divante
Budgeting in SCRUM by Divante
 
Omnichannel B2B Architecture
Omnichannel B2B ArchitectureOmnichannel B2B Architecture
Omnichannel B2B Architecture
 

Kürzlich hochgeladen

Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 

Kürzlich hochgeladen (20)

Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 

eCommerce Case Studies - numbers inside!

  • 2. Why us? •  We have the experience of working for the biggest e-stores, which allows us to offer our clients a unique offer and knowhow. •  We are one of the few to charge according to the comission payment models. •  We connect innovations and technology with knowledge on traditional commerce. 2
  • 4. Travelplanet.pl Business optimization and new projects •  Usability optimization •  New projects – np. zingtravel.pl 4
  • 5. Solar •  Complex e-commerce implementation •  Microsoft Navision integration •  Opening conversion rate 2,21% •  High average order value •  68% purchases made during the first visit •  15,9% purchases via SEO after a month from the opening 5
  • 6. TUI •  Complex stable service •  Recommendation system •  Analysis and design •  Quantity tests •  SEM 6
  • 7. TUI Complex Service New users Loyalty Conversion Lowering the average CPC from 0,73 to 0,61 RTB remarketing As much as 16% paid reservations requires at least 12 contacts! + 150% growth thanks to usability improvements We do our best to deliver the effects as soon as possible. 7
  • 8. Unizeto Complex implementation •  The biggest electronic signature provider in Poland •  Complex e-commerce implementation covering: virtual products, real products and services •  Integration with internal systems (ERP, CRM,…) „It took us a long time to find the right partner that will cover a wide array of both markeitng and technological skills. Divante connects these two areas and, what is more, works in the win-to-win model which accounts for mutual satisfaction. Now, while developing our e-commerce channel, we are certain that there are great experts available at our hands all the time, including usability, buzz marketing, social media campaigns, as well as software development and administrators. Additional value is Divante’s leading positoin on the Polish e-commerce stage, which is also beneficial for us.” - Paweł Montwił, Mass Products Sales Director, Unizeto Technologies SA 8
  • 9. Grupa Edukacyjna •  Complex e-commerce implementation •  SAP integration •  Satellite e-stores •  Sales support SEM •  •  •  •  •  An average ROI in Google AdWords in August (the most important month as far as sales are concerned) was 3000%. In the peak moments of the campaign, ROI Google AdWords exceeded 9000%. Thanks to the continuous optimization we managed to lower the cost of the clicks by 55%. The campaing was the first traffic source and the second revenue source in the e-store. Google AdWords conversio was 60% bigger than the organic traffic. We’ve chosen Divante because of its holistic approach to e-commerce. The company supports us in all the key aspects of our ebusiness. - Artur Młyński, Sales Planning and Support Director, Grupa Edukacyjna 9
  • 10. AGD Media •  Complex online sales channel implementation •  Fully automated operator •  Integration with ERP Gardens system 10
  • 11. TIM SA B2B and B2C •  Complex e-commerce B2C implementation •  Complex e-commerce B2B implementation •  Integration between internal systems via BizTalk •  Testing and optimization of B2B system Online shopping spending in Europe constituted only 8% of total retail sales value. The biggest level was in Great Britain (12%) Germany and Switzerland (9%), the lowest in Poland (3%) and Italy (1%). It shows the potential of ecommerce and this is only the beginning. So I hope this sector will considerably influence our revenue. – declares Krzysztof Folta, CEO in TIM SA. 11
  • 12. Money.pl •  Sales section - Direct •  User tests •  Navigation optimization •  Conversion optimization •  Increase in the number of applications 12
  • 13. Bank Zachodni WBK •  Usability optimization in sales and transactional sectors – continuous framework cooperation since 2010 •  Mobile applications (#1 place in polish business appstore in 1st week) •  E-marketing 13
  • 14. We’re experienced in B2B •  Raiffeisen Bank •  PW Moda •  ATM SA •  IC Partners •  EKO Holding •  Navo •  AB SA •  Logintrans •  TelForce One •  Benefit Systems 14
  • 15. Key business sectors •  Finance –  Bank Zachodni WBK –  PKO BP –  Inteligo –  Deutsche Bank –  Raiffeisen Bank –  Bank Pocztowy –  LUKAS Bank –  Money.pl –  Inwestycje.pl –  Aviva •  Retail –  –  –  –  –  –  –  –  –  –  INTERSPORT Polska Praktiker SOLAR Company TUI Rainbow Tours Vobis Empik Willsoor Żabka EKO Holding –  Aquael ZOO –  RUCH 15
  • 16. Key business sectors •  Pure Players and Media –  –  –  –  –  –  –  –  Merlin.pl Militaria.pl Gazeta.pl Travelplanet.pl Polskapresse Point Group Medical Tribune Harvard Business Review –  Zinamon.pl •  Manufacturers and Distributors –  –  –  –  –  –  –  TelForce One Almirall Viessmann TIM SA Amica Grupa Edukacyjna PWN •  Utilities / Telecommunications –  Energa –  Tauron –  Orange –  Netia 16
  • 18. •  March 2010 – The beginnings of e-commerce in Praktiker •  March 2011 – The beginnings of working with Divante •  March 2012 – OMG e-commerce! 18
  • 21. Recommendations Quartic •  •  12% sales increase 15% customers increase A/B test – Half of the users (group A) visitng Praktiker.pl was presented with the recommendations generated by Quartic while the other half (group B) saw standard recommendations. 21
  • 22. Product descriptions The crucial element of any product page • Product description • Product photos • Additional description, e.g. dimensions, weight • Sale or special offers • Information whether a product is availale in stationary stores • The possibility to ask a question about a product • Opinions and notes by other buyers • The possibility to recommend a product • Suggested similar product chosen by other users • Product name and EAN • Others • Suggested most popular products 22
  • 23. Product description •  Complex continuous support •  Recommendations system •  Analysis and designing •  Quantity tests •  SEM 23
  • 24. Writing product descriptions Laminated floor panels Elegance bubinga by Kronopol work great in public-use spaces, such us shopping malls or office buildings. However, they will be also suitale for private houses or apartments, being both children- and animal-proof. No worries that they will get scratched or stained. Their durability is guaranteed thanks to its 7 mm thickness and AC3 class. The width is 193 mm and the length – 1380 mm. White Classic in-doors by Windoor connect traditional look with modern solutions. The frame. made from 44mm MDF board, is filled in with stabilizing „honeycomb” insertion. HDF covering painted with white Gori paint and the white PCV inner frame create stand for good quality and perfect looks. The doors open to the right. They are 80 cm long. 24
  • 25. Floor panels categories Quantity (All visits) Quantity (All visits) Quantity (Organic traffic) Quantity (Organic traffic) Akcja specjalna Special action Product revenues 25
  • 26. Traffic Visits Visits Exit rate Bounce rate The users see and read the Użytkownicy widzą treść, content czytają Visits Average visit time 26
  • 27. Organic traffic increase Visits (All visits) Visits (All visits) Visits (Organic traffic) Visits (Organic traffic) Akcja Special specjalna action 27
  • 28. Product descriptins – results •  One month after adding Divante’s product descripitions was enough to increase organic Google traffic by 120% based on the chosen key words. •  Simultaneously with the traffic, the chosen products’ sales increased from X k zł in July to 3X zł in August. 28
  • 31. E-mail Marketing with recommendations •  E-mail marketng conversion is 34,17% bigger than average •  A single e-mail marketing visit value is bigger than the average visit value by 51,01% 31
  • 32. ROPO Poorly described products Too small font No colours The most common opinions about the website Less products presented than the actual offer in stores Lack of small products (nails, etc.) No weekly ad paper 32
  • 35. Online ad paper •  The popular flash-based solutions have serious weaknesses: •  They do not work on most mobile devices •  They are a tough nut to crack for SEO •  Our ad paper is THE solution: •  Mobile •  Transparent for search engines •  A way to the future 35
  • 36. Online ad paper Online availability Availability in stores Current price Detailed description Photo gallery 36
  • 37. Online ad paper 1. The paper 2. The list 3. The cart 37
  • 38. Mobile Full mobile availabilty of all e-mail marketing and ad papers 38
  • 40. Strategy – synergy of communication OOH buy online! TV + OOH + radio – Maciek Gajwer and the washcloth TV + OOH + radio – Maciek Gajwer and the shower cabin TV + OOH + radio – Maciek Gajwer and the lawn mower 40
  • 41. Mobile support for sales 41
  • 43. Testimonials •    •    •  In my opinion, there are two basic things that differ Divante from others. First of all: passion. The people who I’ve had a pleasure to work with are experts in the field of both Polish and international e-commerce, always looking for new tools, trends and the best examples. What is more – and this is another thing that I appreciate so much – they are eager to share their knowledge and passion, with full engagement, to help companies like Praktiker develop their online retail channels. •  But most importantly, everything is planned to achieve the final goal – i.e. increase of sales and the return of investment. That is why for me, working with Divante follows the „win-win” model. They know that their client’s success is their own success, too. •  –Krzysztof Włodarczak, E-marketing Manager, Praktiker 43
  • 44. Strategy New users Loyalty 11,45% sales powered by email marketing 120% traffic from the new product descriptions Conversion Sales increase by 12% thanks to recommendations Quick effect! 44
  • 46. Intersport • INTERSPORT is the world’s biggest sports equipment retail sales group, owning over 5400 stores in 40 countries, whose profts exceed 10 billion euro. • In Poland, INTERSPORT is the leader among sports equipment chain stores, with 32 salons in 21 of the biggest Polish cities. • The company gets awarded every year for dynamic development, increasing its market value and as a reliable business partner. 46
  • 47. The starting point •  An active e-store based on a dedicated solution •  Usability problems •  Low speed problems •  Advanced integrations The plan •  Marketing optimization •  Conversion increase •  Optimization of technological solutions 47
  • 48. Project goal The project covered a number of e-commerce areas. Our major goal was to increase sales by means of the online sales channel. Our plan included: 1.  Conversion optimization in the e-store – divided into recommendation concerning the current store design and a total redisigning of the store’s mask. 2.  Increasign e-commerce’s reach via SEM, e-PR, social media preparing grounds for future sales marketing. 48
  • 49. Testing What is importnant for the customer? 1.  Brand reliability 2.  A wide array of branded products –  including the store’s own brands 3.  Product presentation 4.  Easy purchase process Apart from the wide offer, a quniqe added value is the possibility of personal pickup in stores or express delivery. 49
  • 50. Home page •  Re-designed information architecutre •  Re-designed menu •  Horizontal two-level bookmark menu 50
  • 51. Product page •  •  •  •  Two product page layouts – horizontal and standard ROPO support – availability in stores Availability Free personal pickup in stores 51
  • 52. Shopping process •  Simplification •  Less steps to make when placing an order •  Easy payment and delivery choice options 52
  • 53. Shopping process •  No-registration shopping •  Benefits from registration •  Registration made part of placing an order 53
  • 54. Access to brands •  Highlighting the brands •  Brand-based search engine 54
  • 55. Additional mechanisms •  Members of the loyalty program are given discount coupons which later can be used by simply picking them from the list. •  Information about free delivery appears together with the delivery options – at the right place and time. 55
  • 56. Effective recommendations •  Because of the type of business and the way the products are searched, we introduced product rcommendations. •  The boxes recommend alternative products based on the historical user data. •  We used Quartic recommendations system. 56
  • 57. What results have we achieved? •  Conversion rate increased by 46,21% •  Pages per visit increased by 21,24% •  Server use decreased by 70% –  with the same traffic rate •  Loading speed increased by 40% –  for the end user –  according to Google Analytics –  For some pages, the loading speed increased even by 90% 57
  • 58. AdWords •  Google AdWords campaign lasted from mid-December 2011 to the end of April 2012. The revenue was 11 time bigger than the spending costs. •  Search engine campaign reached CTR 16,60%. •  The average click cost was between 0,15-0,19 zl. •  The campaign has become the second biggest sales profit source in the e-store. •  After the campaign Intersport decided to continue working with us. The company proposed a payment model based on the netto profit margin, which satisfied both parties Marek Bugajski, Stores Management Director INTERSPORT Polska S.A. 58
  • 59. Revenue ROI according to GA (Income / Cost) 500% - 2000% Long-tail campaign progress Budget Time Purchase decision Customer Acquisition Cost (CAC) Optimization Traffic quality decrease Business profitability Konwersja Usability optimization Quartic recommendations Conversion Rate (CR) Loyalty + Lifetime value (LTV) Building contact list eMail Marketing by Sendingo Social Media 59
  • 60. Range of works •  Complex service •  E-marketing strategy •  Ad creations •  Analysis and design •  Social Media •  SEO and SEM •  Internet auctions •  E-commerce implementation •  E-weekly ad 60
  • 61. Strategy New users Loyalty E-mail marketing 11 x bigger revenue than cost Conversion + 46% increase thanks to usability optimization More effects in less time! 61
  • 62. Success-fee What you pay = sales provision CLIENT •  Realization of orders •  Marketing budget DIVANTE •  Technology •  Optimization •  E-marketing SCALE EFFECTS •  Constant increase •  Creativity •  Risk-free increase •  Constantly motivated partner •  Focus on the offer •  Scalable business •  Long-term learning process •  Long-term investment planning •  No need to „control” •  Cooperation between our clients 62