About company , it's vision mission, swot

1. Presented by,
Dinesh Kumar . S
22PS16872

2.  Introduction
 History
 Objective
 Vision
 Mission
 Brands
 Marketing strategies
 SWOT analysis

3.  Nestlé is a Swiss multinational food and drink
processing conglomerate corporation
headquartered in Vevey, Switzerland.
 Nestlé has 447 factories, operates in 189
countries, and employs around 339,000 people.
 It is one of the main shareholders of L'Oreal,
the world's largest cosmetics company.

4.  Nestlé is one of the largest players in India's Fast-
moving consumer goods segment.
 Nestlé currently has 9 manufacturing facilities
across India.
 They are at: Punjab, Haryana, Karnataka, Tamil
Nadu, Goa, Uttarakhand, Himachal Pradesh,
Gujarat.

5.  Presently Nestlé ranked No. 103 on the
Fortune 500.
 Ulf Mark Schneider CEO of Nestlé .
 Nestlé currently has over 2,000 brands with a wide
range of products across a number of markets.

6.  Nestlé history begins in 1866, when the Anglo-
Swiss Condensed Milk Company opens the first
European condensed milk factory in
Switzerland.
 Henri Nestlé develops a breakthrough infant food
in 1867, and in 1905 the company he founded
merges with Anglo-Swiss, to form what is now
known as the Nestlé Group.

7.  In 1905, Nestlé & Anglo Swiss has more than 20
factories, and starts using overseas subsidiaries to
establish a sales network that spans Africa, Asia,
Latin America and Australia.
 Nestlé India Ltd was incorporated in the year
1956. The company set up their first production
facility in the year 1961 at Moga in Punjab.

8.  Nestlé’s business objective is to manufacture and
market the Company’s products in such a way as
to create value that can be sustained over the long
term for shareholders, employees, consumers,
and business
 Nestlé Company’s overall objective is to be the
world’s largest and best-branded food

9.  Nestlé's vision is to be the recognized leader in
nutrition, health and wellness.
 “Respected trustworthy food, nutrition, health and
wellness company”.

10.  Nestlé mission is to be provide the best food to
people throughout the world,
 To bring consumer foods that are safe of high
quality and provide optimal nutrient.
 Tagline: “GOOD FOOD, GOOD LIFE”

11.  Nestlé's products include baby food, medical food,
bottled water, breakfast cereals, coffee and tea,
confectionery, dairy products, ice cream, frozen
food, pet foods, and snacks.
 For eg: Nespresso, Nescafé, Kit
Kat, Smarties, Nesquik, Stouffer's, Vittel, Milo
and Maggi.

12.  Strength:
1. Largest food company
2. Reputed brand name
3. Brand value
4. Efficient research and development
department
5. Large distribution

13.  Weakness:
1. Increase in price
2. Span of control and organizational structure
3. Water controversy
4. Social criticism

14.  Opportunity:
1. Venturing small food start –ups
2. Partnership
3. Refocus on profitable ventures

15.  Threats:
1. Maggi controversy
2. Unhealthy products
3. Price fluctuation
4. Rising competition

16. THANK YOU