This document outlines an agenda for a week-long learning journey focused on participatory service networks in India. Each day focuses on a different theme such as social entrepreneurship, connected youth, and migrant networks. The itinerary includes meetings with entrepreneurs, organizers, journalists, and community groups to provide immersive, contextual experiences. Participants reflect on how the experiences have given them new insights that have been "woven into the very fabric" of their understanding. The goal is to understand topics through first-hand experiences rather than traditional research methods.
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From Research to Co-Creation: How Technology Reframes Participation and Qualitative Methods
1. From Research to Co-creation
how technology reframes participation!
and qualitative research methods!
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dina mehta | convo.org | @dina!
shubhangi athalye I convo.org!
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april 21, 2014!
Copyright:+convo.org.+All+rights+reserved+with inputs from stuart henshall who is Convo’s co-creation chief!!
3. Today’s Agenda
1. Trends: from research to co-creation
2. Pocket Strategy: the tool in our pockets
3. Blographies: engaging consumers and clients
4. Learning Journeys: immersive, contextual, visceral learning
5. Co-creation: telling better stories
6. Client Delight: and challenges!
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4. Trend 1:
Data is everywhere
How do we make it more useful?
“We never, ever in the history of mankind have
had access to so much information so quickly
and so easily” VINT CERF, Father of the Internet
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6. And that I was around for the
birth Facebook, Twitter and Youtube
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Think+of+how+basic+internet+is+for+us+today……………..+
7. Google has
changed the
way we study,
communicate,
play, think,
navigate,
work.
AND negotiate,
buy and sell
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Trend 3:
Search is Redefined
How do Apps and Google change the
face of Research?
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Trend 4:
How we negotiate
purchase and buy,
has changed
Every purchase starts
with your mobile
rather than ending
with a wallet
Checking with Google,
community on WhatsApp,
Offers, Online purchase
9. !
I vote myself research
Goddess. Baby center
is my Bible - mom of 4
month baby!
!
I check for my symptoms first
on WebMD. Look up the drugs
I’ve been prescribed…don’t
blindly follow the doctor. -
diabetes patient!
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Trend 5:
Community is at our
fingertips!
13. THE TRENDS:
Trend 1: Data is Everywhere
Trend 2: The world is going MOBILE
Trend 3: Search is Redefined
Trend 4: How we negotiate purchase and buy, has changed
Trend 5: Community is at our Fingertips
Trend 6: Visual Storytelling
Think about their implications for qualitative research:
1. How do they change the way you think of research for your company
or brand?
2. What other trends are we observing that change the way we do
business?
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16. Alterity +
Community +
Ritual and routine + Story telling & gossip +
Culture+
Space +
Concepts from Anthropology & other social sciences
are being adopted……….
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18. 2. What’s your POCKET STRATEGY
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1. Trends: from research to co-creation
2. Pocket Strategy: the tool in our pockets
3. Blographies: engaging consumers and clients
4. Learning Journeys: immersive, contextual, visceral learning
5. Co-creation: telling better stories
6. Client Delight: and challenges!
19. Begin with a Pocket Strategy!
WHAT DO WE DO WITH THIS NEW LENS ON LIFE?
1. You seek to get in their pocket…..
2. You get your researchers adopting the tools
3. You think about how people are naturally sharing
information today and build on that
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According$to$the$report,$Urban$India$will$con>nue$to$account$for$a$large$percentage$of$the$Mobile$Internet$users$across$the$country$and$is$
expected$to$reach$126$million$by$March$2014$and$touch$153$million$users$by$June$2014.$Significantly,$a$dras>c$growth$was$witnessed$in$the$
number$of$users$of$Mobile$Internet$in$Rural$India$and$will$register$an$impressive$50%$growth$to$reach$32$million$by$June$2014.$IAMAI+and+IMRB+
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20. !
I hold you so close, I touch you many times a day. You are
my love, my life, my connection (mobile relationship)!
The most interesting things happen
in people’s lives when the
RESEARCHER IS NOT THERE!
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22. Intuitive ! Share+immediately+
Participant becomes researcher !
High engagement! Unobstrusive-
captured ‘as is’ !
More honest, ‘real’ !
In the moment !On the go !
Rich context!
Versatile !
Quick and easy!
Immediacy !
Ongoing dialogue !
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23. Give respondents a tool and they
become engaged in the process
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24. 3. Engaging clients and consumers with BLOGRAPHIES
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1. Trends: from research to co-creation
2. Pocket Strategy: the tool in our pockets
3. Blographies: engaging consumers and clients
4. Learning Journeys: immersive, contextual, visceral learning
5. Co-creation: telling better stories
6. Client Delight: and challenges!
25. “The world desperately needs to hear my opinions and I oblige”
Ophelia Benson
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26. Clients are Researchers
Participants are Researchers
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Blographies!
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Online journaling for participants!
Searchable, taggable data!
Agile, real time conversations!
Exponential learnings!
Collective wisdom!
Organic insight generation!
Parking notes, insights, archives!
Clients are more engaged!
Participants are more engaged!
No geographical boundaries !
Immediacy!
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27. The Conversation in Comments ……………..+
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28. Easy to navigate, easy to upload and share insights!
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40. 4. Contextual Immersions with LEARNING JOURNEYS
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1. Trends: from research to co-creation
2. Pocket Strategy: the tool in our pockets
3. Blographies: engaging consumers and clients
4. Learning Journeys: immersive, contextual, visceral learning
5. Co-creation: telling better stories
6. Client Delight: and challenges!
41. ContextualImmersive
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Learning Journeys!
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Each of our Team members has been changed for life as a result of our experiences – and
we are most grateful. The experiences of our recent Learning Journey has been woven
into the very fabric of my soul. More than ever I understand more personally that we are all
citizens of the globe bonded together by the common threads of our humanness. Many
thanks, again, Dina, to both you and Shubhangi for shaping experiences that touched our
lives so profoundly.” Catherine A Dulle, Chairperson, Board of Directors
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43. 5. Telling Better Stories through CO-CREATION
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1. Trends: from research to co-creation
2. Pocket Strategy: the tool in our pockets
3. Blographies: engaging consumers and clients
4. Learning Journeys: immersive, contextual, visceral learning
5. Co-creation: telling better stories
6. Client Delight: and challenges!
44. Co-Creation Sessions in Progress
Scrapbooks/ online journals
Exercises and Tasks
Co-creation workshops
In-home Visits
Team Blog
Market + Cultural Immersions
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45. How do we get a Co-Creation Session off the Ground?
Sessions being run in
Russia and Japan
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52. XXXX: Easy to Envy
A++storyboard+created+by+
parMcipants+
53. When Clients Take Stories Home …..
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54. 6. Client Delight … and Challenges
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1. Trends: from research to co-creation
2. Pocket Strategy: the tool in our pockets
3. Blographies: engaging consumers and clients
4. Learning Journeys: immersive, contextual, visceral learning
5. Co-creation: telling better stories
6. Client Delight: and challenges!
55. Copyright:+convo.org.+All+rights+reserved+
BRINGING IT TOGETHER: CO-CREATING SOLUTIONS
Scrapbooks/
online journals
Other Exercises
and Tasks
Co-creation
workshops
In-home Visits – different
segments – students, moms,
working, editors, etc
Team Blog
!
Bringing it Together …..