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The Digital Landscape 
Wh 
y
Speed & Popularity 
To reach 50 million customers 
Radio took 38 Years 
It took 13 year for 
Internet took 4 years 
Added 50M in 62 days in 2010 
And in 2014 took 5 days for the same
Social Networks & Social Channels are 
growing with lightning speed :In 4 years 
had reached 1184 million users. 
123 million for 
had 232 million and 
and 52 million users for 
Heather Bellini, software analyst at Goldman Sachs.
The digital marketing ppt
The digital marketing ppt
The digital marketing ppt
The digital marketing ppt
The digital marketing ppt
The digital marketing ppt
The digital marketing ppt
The digital marketing ppt
Once upon 
a time 
advertising 
meant..
2 hour yearly meeting with a yellow pages rep and 
1 hour a month with the local 
newspaper or a radio rep and 
At the most 6 days with an ad 
agency . 
In brief, in a span of 
7 days most businesses had spent their annual 
advertising.
We have a different story altogether 
Then comes PPC, where bids are 
constantly in a flux, Advertisers can start 
and stop campaigns within minutes 
,companies are visible one moment and 
then gone next. No longer does 
advertising takes 7 days in a year ..for 
many companies it is 24x7x365 love 
affair .
The need of a full time campaign manager with 
expertise to mange digital marketing activities hour 
by hour, day by day, throughout the year is critical to 
business today 
Business 
Conventional 
marketing 
Google 
AdWords 
PPC 
Blogs 
SEM/SEO 
Google 
Analytics 
Blogs 
Social media 
Marketing 
Content 
marketing
Marketing 
& 
Advertising 
is fast 
becoming 
highly 
automated, 
tech driven, 
24x7x365 
real time 
love affair
Pay per Click OR the PPC 
http://youtu.be/4cmGAkLaELM
Growth of Pay per Click Industry 
Year Size in $ 
billion 
Remarks 
1998 0 Just began 
2009 15 
2014 31 Expected to overshoot 
35 
30 
25 
20 
15 
10 
5 
0 
1998 2009 2014 
Size in 
$billion 
Remarks 
Column2
Traditional Vs Digital(Ad Words) 
Campaign Details of one of our Clients 
Ad Words 
Campaign 
In a Nutshell The 
Campaign 
was partly 
Branding and 
partly Lead 
Generation
Compare with the Traditional 
Medium 
Media Costs Impressions Leads Remarks 
Print, #3rd 
placed 
Local Language 
Daily Classified 
10000/3X3 
Column ads 
200000 30 to 50 on 
average 
Media take no 
responsibility if 
no leads are 
generated 
Print quarter 
page ads 
Leading 
language & 
English Daily 
In Lacs. 5 lac to 10 Lacs Any ones guess Media takes no 
responsibility 
TV 10 Sec 
commercial 
Campaign 
costs 
In Several Lacs. 
Audience very 
large & 
Generic 
Leads may be 
unmanageable 
and so difficult 
to monetize 
Media takes 
limited or no 
responsibility if 
response is 
bad 
Ad words Much cost 
effective 
Managed 
target 
audience 
Leads can be 
generated at 
pace you are 
Can be tested 
and 
customized to
Ad words is Google’s online advertising platform that can help you drive prospective customers to your website 
What is Ad words ? 
• https://www.youtube.com/watch?v=05 
we2g3Edgs 
https://www.youtube.com/watch?v=05we2g3E 
dgs 
Ad words is 
Google's 
online 
advertising 
platform that 
can help you 
drive 
prospective 
customers to 
your website
Why Ad Words ? 
Google enjoy 90% of searches and 
billions of page view on Google 
Display Network. 
Ad words backed up by very 
powerful tools like Google 
Analytics for comprehensive 
analysis of your customer behavior 
on the net .
Advertise with Flair 
You can use ads with varied content VIZ; 
Text , Images, Creative layouts, Videos, 
Animations ,Games and a combination of 
these . For a typical ecommerce site, the 
product listing ads (PLAs) are extremely 
effective. 
The end result is the customers will have 
more relevance from the ads . Precise 
targeting give you better value for money.
Go Granular in Ad words : 
Some reports from past campaigns
Ad Groups Details :Reports
Ad Groups Details :Reports
Day wise reports
Geographical Details
You can choose specific placements ;web 
site where the ads were listed 4 the 
campaign
Reach multiple platform @Google Search & 
display Networks
YouTube ,a great place to Advertise with 
banners & true video ads
Video Ads on YouTube beside your favorite 
content = Define your Success
Text & Image Ads = Success
Text & PLA ads + Images = More 
success
REMARKETING ; Tool to follow your prospects 
on the web with tailored ads.
Follow your Costumers @ pre set 
frequency
Follow with a different message
Define and Achieve Success with AdWords 
https://www.youtube.com/watch?v 
=q07Jr9Vihlk
A bunch of Management & Technically qualified 
professionals with more than 20 years of varied 
Industry Experience in IT, FMCG, Advertising and 
Consulting. The SEM division is handled by Dilraj 
Nalukandathil (MBA,SAS,AOAP,GCP) and IT 
development is headed by Viju 
Kottuvatiparambil(M.Tech,REC ) with dearth of 
experience with Global Conglomerates like 
Chrysler corporation, Compuware ,Amazon, Bank 
of America etc .
Our Infrastructure 
We have offices in Kochi ,Chennai, US and a 
network of professionals in other major cities. 
Other than this we have development centre 
fully operational with dedicated team of software 
engineers who can handle any complex projects. 
This center is in operation since June,2010 .
Our revolutionary product to automate web 
and mobile application development. 
• https://vimeo.com/66624800 
A java based integrated 
development (IDE) Environment on 
Cloud
E commerce Applications 
Httpstudio is a generic 
product that can be used to 
create any type of data 
driven web applications 
including web mobile 
applications. The main 
focus of httpstudio is to 
reduce time, cost and 
complexity to develop web 
based business applications 
Whether you are 
working from home, 
office or . 
on the 
move, apps created 
using Httpstudio is 
always on the finger
Contact US 
Chennai Office. 
Way Stores Retails Pvt Ltd.No.11,2nd Floor, Dhandeeswaran Nagr, Velachery, 
Chennai 600042 , 
Ph :91 9176868683 
US Office. 
800 5th Ave Suite 4100,Mindmax Software Solutions: Seattle, WA 98104 . Ph : +1 
206 643 3100 
Kochi Office 
894 C Manasree, Changapuzha Road , Edappilly North , Kochi 682024 
PH : 91 8606081836 
Development Centre 
Mindmax Software Solutions,3rd floor, NSS Buildings. Near Old 
Transport Stand, Kochi. 
Ph : 91 484 6535214
Flexible Pricing to Suite Clientage ! 
Fixed Price on Spend. 
Search Engine Marketing (SEM) initiatives . 
Retainership fee Based. 
For managing Clients entire gamut of Digital 
Marketing requirements, viz; Branding on social 
channels like face book, Twitter, LinkedIn ,Google 
+ etc.& Search Engine marketing initiatives. 
Open end Pricing 
For high end e commerce and other business 
applications on both web and mobile platforms.

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The digital marketing ppt

  • 2. Speed & Popularity To reach 50 million customers Radio took 38 Years It took 13 year for Internet took 4 years Added 50M in 62 days in 2010 And in 2014 took 5 days for the same
  • 3. Social Networks & Social Channels are growing with lightning speed :In 4 years had reached 1184 million users. 123 million for had 232 million and and 52 million users for Heather Bellini, software analyst at Goldman Sachs.
  • 12. Once upon a time advertising meant..
  • 13. 2 hour yearly meeting with a yellow pages rep and 1 hour a month with the local newspaper or a radio rep and At the most 6 days with an ad agency . In brief, in a span of 7 days most businesses had spent their annual advertising.
  • 14. We have a different story altogether Then comes PPC, where bids are constantly in a flux, Advertisers can start and stop campaigns within minutes ,companies are visible one moment and then gone next. No longer does advertising takes 7 days in a year ..for many companies it is 24x7x365 love affair .
  • 15. The need of a full time campaign manager with expertise to mange digital marketing activities hour by hour, day by day, throughout the year is critical to business today Business Conventional marketing Google AdWords PPC Blogs SEM/SEO Google Analytics Blogs Social media Marketing Content marketing
  • 16. Marketing & Advertising is fast becoming highly automated, tech driven, 24x7x365 real time love affair
  • 17. Pay per Click OR the PPC http://youtu.be/4cmGAkLaELM
  • 18. Growth of Pay per Click Industry Year Size in $ billion Remarks 1998 0 Just began 2009 15 2014 31 Expected to overshoot 35 30 25 20 15 10 5 0 1998 2009 2014 Size in $billion Remarks Column2
  • 19. Traditional Vs Digital(Ad Words) Campaign Details of one of our Clients Ad Words Campaign In a Nutshell The Campaign was partly Branding and partly Lead Generation
  • 20. Compare with the Traditional Medium Media Costs Impressions Leads Remarks Print, #3rd placed Local Language Daily Classified 10000/3X3 Column ads 200000 30 to 50 on average Media take no responsibility if no leads are generated Print quarter page ads Leading language & English Daily In Lacs. 5 lac to 10 Lacs Any ones guess Media takes no responsibility TV 10 Sec commercial Campaign costs In Several Lacs. Audience very large & Generic Leads may be unmanageable and so difficult to monetize Media takes limited or no responsibility if response is bad Ad words Much cost effective Managed target audience Leads can be generated at pace you are Can be tested and customized to
  • 21. Ad words is Google’s online advertising platform that can help you drive prospective customers to your website What is Ad words ? • https://www.youtube.com/watch?v=05 we2g3Edgs https://www.youtube.com/watch?v=05we2g3E dgs Ad words is Google's online advertising platform that can help you drive prospective customers to your website
  • 22. Why Ad Words ? Google enjoy 90% of searches and billions of page view on Google Display Network. Ad words backed up by very powerful tools like Google Analytics for comprehensive analysis of your customer behavior on the net .
  • 23. Advertise with Flair You can use ads with varied content VIZ; Text , Images, Creative layouts, Videos, Animations ,Games and a combination of these . For a typical ecommerce site, the product listing ads (PLAs) are extremely effective. The end result is the customers will have more relevance from the ads . Precise targeting give you better value for money.
  • 24. Go Granular in Ad words : Some reports from past campaigns
  • 25. Ad Groups Details :Reports
  • 26. Ad Groups Details :Reports
  • 29. You can choose specific placements ;web site where the ads were listed 4 the campaign
  • 30. Reach multiple platform @Google Search & display Networks
  • 31. YouTube ,a great place to Advertise with banners & true video ads
  • 32. Video Ads on YouTube beside your favorite content = Define your Success
  • 33. Text & Image Ads = Success
  • 34. Text & PLA ads + Images = More success
  • 35. REMARKETING ; Tool to follow your prospects on the web with tailored ads.
  • 36. Follow your Costumers @ pre set frequency
  • 37. Follow with a different message
  • 38. Define and Achieve Success with AdWords https://www.youtube.com/watch?v =q07Jr9Vihlk
  • 39. A bunch of Management & Technically qualified professionals with more than 20 years of varied Industry Experience in IT, FMCG, Advertising and Consulting. The SEM division is handled by Dilraj Nalukandathil (MBA,SAS,AOAP,GCP) and IT development is headed by Viju Kottuvatiparambil(M.Tech,REC ) with dearth of experience with Global Conglomerates like Chrysler corporation, Compuware ,Amazon, Bank of America etc .
  • 40. Our Infrastructure We have offices in Kochi ,Chennai, US and a network of professionals in other major cities. Other than this we have development centre fully operational with dedicated team of software engineers who can handle any complex projects. This center is in operation since June,2010 .
  • 41. Our revolutionary product to automate web and mobile application development. • https://vimeo.com/66624800 A java based integrated development (IDE) Environment on Cloud
  • 42. E commerce Applications Httpstudio is a generic product that can be used to create any type of data driven web applications including web mobile applications. The main focus of httpstudio is to reduce time, cost and complexity to develop web based business applications Whether you are working from home, office or . on the move, apps created using Httpstudio is always on the finger
  • 43. Contact US Chennai Office. Way Stores Retails Pvt Ltd.No.11,2nd Floor, Dhandeeswaran Nagr, Velachery, Chennai 600042 , Ph :91 9176868683 US Office. 800 5th Ave Suite 4100,Mindmax Software Solutions: Seattle, WA 98104 . Ph : +1 206 643 3100 Kochi Office 894 C Manasree, Changapuzha Road , Edappilly North , Kochi 682024 PH : 91 8606081836 Development Centre Mindmax Software Solutions,3rd floor, NSS Buildings. Near Old Transport Stand, Kochi. Ph : 91 484 6535214
  • 44. Flexible Pricing to Suite Clientage ! Fixed Price on Spend. Search Engine Marketing (SEM) initiatives . Retainership fee Based. For managing Clients entire gamut of Digital Marketing requirements, viz; Branding on social channels like face book, Twitter, LinkedIn ,Google + etc.& Search Engine marketing initiatives. Open end Pricing For high end e commerce and other business applications on both web and mobile platforms.