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The Basics of Personal branding

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Nemanja Zivkovic
Nemanja Zivkovic

Presentation about the basics of Personal Branding.

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Personal Branding Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
What is Personal Branding actually? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Personal Branding makes you the CEO of the brand called YOU. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
What we’re gonna talk about? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Personality: Logo Tagline Website Content Reputation Recognition Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Little steps can make a big difference. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Personal brand is the sum of all experience people have when they engage with you. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Email Social Media Search Results Communication Appearance Voice Recommendations Opinions Refferals Style Voice Web Presence Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Branding is defined as what sets apart and gives value to products and services that address the same need within a marketplace. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Personal Branding is going to mean different things to different people. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Personal Management will vary based on: ● Goals ● Positioning ● Industry Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Celebrity vs. Engineer Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Building Awareness vs. Building Reputation Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Personal Branding is not about self promotion. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Who you are? What you do? Whom you serve? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Elevate my expertise Build my credibility Advancing my career Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Personal Branding is a lifelong asset. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
What kind of experience you want people to have when your name comes up? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Main components of a personal brand: 1. Authority 2. Online Identity 3. Personal Style Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Developing authority More personal brand Power to influence Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Authority. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
share links with content from your industry + your thoughts Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Online Identity takes the credibility of an authority status and gives it visibility. If nobody knows about you what's the point, right? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
LinkedIn Facebook Twitter Instagram Google+ Blog posts Videos Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Consider buying a domain name? A photo, a caption, links to SM profiles and a short bio. + OnSite Optimization. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Personal Style Logo Tagline Website Content Reputation Recognition Photos Web Visibilty Personal Appearance Communication Demenour Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Logo Professional photo Design Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Determine what you want to accomplish Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
- get a new job - grow your business - build the reputation within the company you work for - reinventing yourself (changing career) Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Determine your personal goal. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Defining what you want to be known for. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Do the Reasearch on the people you admire Assets? Written content? Media interviews? Social Media? Search Results? Reputation? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Identify your uniqueness and value Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
What do you have to say? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
What do you want to be known or famous for? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
What could you teach? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
What can you influence Or What do you want to influence? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Conduct a personal branding audit Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Take a good look at your SM accounts and blog Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Look at your style Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Show authority in: - posting on SM - how you write email messages - your email signature - bio Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
MarkEDing= Marketing + Education Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Define your area of expertise Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
What do you know that others in your industry don’t? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
What content can you create? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Value Values Voice Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
How am I doing it? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Building an online identity Seach Visibility Blog Website Facebook LinkedIn Twitter YouTube Posts Website Copy Email Signature Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
You cannot not communicate! Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
How do you present yourself? Name Title Description of what you do Summary Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
LinkedIn Username? NOTE: Who you are outside of your work is also part of your personal brand Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
LinkedIn Username? NOTE: Who you are outside of your work is also part of your personal brand Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Look criticaly at the way you present yourself Clothes, hair, shoes, beard, glasses.. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Consistancy helps make a mark. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
same title professional photos use of style (font, design..) linking consistancy Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Don’t say that you’re an expert if you’re just aspiring to be one and don’t oversell yourself. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Be sure you can walk the talk and deliver what you say you can. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Define your expertise. There are riches in the niches. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
What do you want to be know for? What could you teach? What could you influence? What is your area of expertise? What do you know that others in your industry don’t? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Having problems defining your niche? What did you get great feedback about? How others perceive you? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Having problems defining your niche? Focus on the work you truly enjoy. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Assess Optimize New Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Assess “About” section on Facebook Twitter short decription LinkedIn profile text Blog posts Instagram Google+ Setting Bio Articles Email Signature Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Focus on what you have first! Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Delete things you can’t manage. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Assess Optimize Build new channels Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
It’s not ok to share other people’s content. Make sure to link to the original content. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Use Google Alerts “marketing automation” “website personalization” Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Build your community Customers Partners Coworkers Previous job contacts Thought leaders Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Build your community Search Retweet Share Comment Mention Connect Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Connecting Write a personal note Be kind Be informed Compliment Endorse Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Connecting Write a personal note Be kind Be informed Compliment Endorse Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Measure - Quantitative Metrics - Qualitative Metrics Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Quantitative Metrics Mathematical Website statistics Follows/Retweets Completed Goals Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Qualitative Metrics Feelings Thoughts Opinions Prestige Influence Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Credibility Usability Visibility Salability Scalability Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Define your personal brand Research brands you admire Define your area of expertise Define your social posts Evaluate and improve your online identity Look critically at your personal style Incorporate measurements Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Personal Branding is the missing link that can take your career to the next level. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
Thank you for your attention. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com

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The Basics of Personal branding

Hinweis der Redaktion

  1. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  2. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  3. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  4. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  5. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  6. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  7. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  8. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  9. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  10. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  11. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  12. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  13. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  14. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  15. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  16. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  17. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  18. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  19. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  20. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  21. Pa da vidimo kako me vidi Google
  22. Pa da vidimo kako me vidi Google
  23. Pa da vidimo kako me vidi Google
  24. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  25. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  26. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  27. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  28. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  29. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  30. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  31. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  32. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  33. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  34. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  35. STA VAM JE STRAST?
  36. Pogledajte sta vam izlazi na vrhu
  37. Pogledajte sta vam izlazi na vrhu
  38. Pogledajte sta vam izlazi na vrhu
  39. Pogledajte sta vam izlazi na vrhu
  40. Pogledajte sta vam izlazi na vrhu
  41. Pogledajte sta vam izlazi na vrhu
  42. Pogledajte sta vam izlazi na vrhu
  43. Pogledajte sta vam izlazi na vrhu
  44. Pogledajte sta vam izlazi na vrhu
  45. Pogledajte sta vam izlazi na vrhu
  46. Pogledajte sta vam izlazi na vrhu
  47. Pogledajte sta vam izlazi na vrhu
  48. Pogledajte sta vam izlazi na vrhu
  49. Pogledajte sta vam izlazi na vrhu
  50. Pogledajte sta vam izlazi na vrhu
  51. Pogledajte sta vam izlazi na vrhu
  52. Pogledajte sta vam izlazi na vrhu
  53. Pogledajte sta vam izlazi na vrhu
  54. Pogledajte sta vam izlazi na vrhu
  55. Pogledajte sta vam izlazi na vrhu
  56. Pogledajte sta vam izlazi na vrhu
  57. Pogledajte sta vam izlazi na vrhu
  58. Pogledajte sta vam izlazi na vrhu
  59. Pogledajte sta vam izlazi na vrhu
  60. Pogledajte sta vam izlazi na vrhu
  61. Pogledajte sta vam izlazi na vrhu
  62. Pogledajte sta vam izlazi na vrhu
  63. Pogledajte sta vam izlazi na vrhu
  64. Pogledajte sta vam izlazi na vrhu
  65. Pogledajte sta vam izlazi na vrhu
  66. Pogledajte sta vam izlazi na vrhu
  67. Pogledajte sta vam izlazi na vrhu
  68. Pogledajte sta vam izlazi na vrhu
  69. Pogledajte sta vam izlazi na vrhu
  70. Pogledajte sta vam izlazi na vrhu
  71. Pogledajte sta vam izlazi na vrhu
  72. Pogledajte sta vam izlazi na vrhu
  73. Pogledajte sta vam izlazi na vrhu
  74. Pogledajte sta vam izlazi na vrhu
  75. Pogledajte sta vam izlazi na vrhu
  76. Pogledajte sta vam izlazi na vrhu
  77. Pogledajte sta vam izlazi na vrhu