SlideShare ist ein Scribd-Unternehmen logo
1 von 51
Downloaden Sie, um offline zu lesen
Digital Marketing Webinar
The Social Enterprise of 2014
Apr 9, 2014 | Bhupendra Khanal (CEO, Simplify360)
www.digitalvidya.com
Social Enterprise 2014
Social Media for Winning Business
The Social Enterprise of 2014
Questions to be answered
How can you build a brand using Social Media?
Listen first, campaign second. Or the other way round?
Is Social Media part of Digital Media or part of broader Marketing
and Communications?
How to develop a Web Dominance Strategy around Social Media?
How much is a good spend?
What the KPIs for Social Enterprise and how to measure ROI on a
regular basis
Agenda
Creating Brand Using Social Media
Listen First. Campaign Second.
Social Media as part of Communications Medium
Web Dominance Strategy
How much to spend?
KPIs & ROIs
Creating Brand Using
Social Media
Social Media = Social + Media
SocialSocial Media Marketing Social Listening
Social
Commerce
Community
Building
Social PR
Social CRM
Social
Intelligence
Online
Reputation
Management
Social Audit
Social Contact
Center
Corporate
Strategy
Brand StoryCelebrity Innovation
Media
You either SUCK. Or you ROCK!
You either capitalize and
earn.
Or miss the opportunity.
Overall Strategy
Tweet-up Bloggers Meet G+ Hangout
Sports NRI Personal Profile
Doctors Feminists Teachers
IT / ITes Airlines Telecom
Banking Automobile Media
Lawyers Religious Groups Civil Society
Industry
Groups
Influence
Groups
Emotional
Connection
Activity
Areas
Example of a Political Leader.
Metrics for Leaders
This is how people choose their leaders.
• Family and CareHuman
• Issues to interest/industry GroupsSensitive
• Stand on National IssuesIntellectual
• Highly influenced by Tech Savvy-
nessFuturistic
• Shared through Vision DocVision
• Show high actionActive
• Collect thoughts from groundOpen Minded
Can we master them all?
Win through quality
Content
Design
Timing
One Goal : Great Leadership for Superpower India.
Very structured political and
economic vision content.
A new benchmark in content
presentation and design.
Time it well according to the
mood of the market and
competition moves.
Listen First. Campaign
Second.
People are talking. They are talking about you!!
Social Media has created huge volume of data.
The Data is goldmine. It is detailed and targeted, public but full of
important information.
The value is in knowing how they see you.
The community to tell you how to reach to them, what information to pass and how to win them.
People talk about Brands.
People talk about competitiontoo.
People express their likes and dislikes.
People discuss about their possessions.
People express their future plans.
Social Media is thus
both an exciting
opportunity and a costly
threat.
Analysis is integral.
Action is the essence.
Social Media Listening is only the beginning.
Listen. Analyze. Act.
#1:Intense Response #2: Social Broadcasting #3:Platform Campaign
Marketing
#4: Distributed Brand
Presence
#5: Tailored Service
& Support
Source: “A Strategy for Managing Social Media Proliferation,” Altimeter Group (January 5, 2012)
Social Media Listening is on top of Industry Trends.
Top Five Use Cases for Social Media Management.
General Buzz
Discovering Evils, Pre-virals
Buzz around Campaign
Reaction of Competition
Major Influencers
Regular
Reports
Ad-hoc
Reports
Response
Team
Conditional
Reports
Strategic
Reports
Research
Reports
Weekly
Updates
Monthly
Performance
Alerts
Creative Team
Community Center
Architecture
After Listening. Think Story.
• Who are you?
• What do you want to become in next one year, 5 year?
• Why are you interesting?
• What is the interesting thing you are going to do that people will feel
excited about?
Go for Activity Plan
• Social Media Campaigns
• Ads and Promotions
• Targets and reaching out
• Intense Activity
Social Media as part of
Communications Medium
Case study of Simplify360
Speed
Consistency
Celebration
Provocation
Story Telling
Education Design
Education
Everybody will learn. It’s the privilege to be the one they learn from.
E-books Whitepapers
Case Studies And more!
Less motherhood talks; focus on real actions.
Design
Everyone wants to be associated with something beautiful.
That cannot limit on presentations. Every off-line appearances matter too.
Celebration
Celebrate the journey. Life is too short to be working always.
Nothing in better than a client win. Celebrate with open heart.
Speed
Aggression for constant evolution. Keep evolving always.
Product evolved every month, and so did the brochures.
Consistency
Consistency is heroism.
We made sure something valuable comes out every week.
Story Telling
Announcements can sometimes be interesting.
This is how Simplify360 launched in Korea.
You don’t sell to competitors. Your leads may not just understand what you
sell.
Provocation
Let them hate you but not ignore you!
Web Dominance Strategy
SOCIAL MEDIA STRATEGY
Intelligence Content Venue KPIs
Buzz around brand,
competition
and industry
Listen for
Listen in
Twitter, Facebook,
Blogs, News, Forums,
Complaint Sites
Market Research,
Public Relations
Marketing,
Public Relations
Community Building
which can be
leveraged for several
functions
Social Enterprise
• Size of the
community
• Level of
Engagement
• No of issues
Resolved
• Type and amount
of feedback
received
Promotional Platforms
Castle and Tower Game
Bringing it together: Social Presence
Create Catalogue of
the brands
Inform, update,
broadcast,
engage
Official Blog for PR and
content Generation
Promote, Engage,
Advertise
Share your latest
promotional Video with
fans
Your
Business
Channels Content Type Primary Purpose
Other Content
Sources
Networks – Working Together for Bigger Reach
Bringing them together
Create
Catalogue of
the brands
Inform, update,
broadcast,
engage
Promote,
Engage,
Advertise
Inform, update,
broadcast,
engage
Create
Catalogue of
the brands
Promote,
Engage,
Advertise
Create
Catalogue of
the brands
Inform, update,
broadcast,
engage
Promote,
Engage,
Advertise
Share your latest
promotional Video
with fans
Inform, update,
broadcast, engage
Official Blog for
PR and content
Generation
Promote, Engage,
Advertise
Share your latest
promotional Video
with fans
This is how it actually works
Create Catalogue of
the brands
Inform, update,
broadcast,
engage
Official Blog for PR and
content Generation
Promote, Engage,
Advertise
Share your latest
promotional Video with
fans
Your
Business
How much to spend?
Good Spend – Social Media is Not CHEAP
Approximate Cost of INR 10 Lacs per month.
• Manpower Required for
• Community Management
• Market/Industry Analysis
• Social Media Analysis
• Creative Design
• Photography
• Research
** Man-power can taken as per campaign.
** Expected team size of 4-6 people.
• Cost :
• Good spend in Social Media
depends on what you want to
achieve
• For larger organizations, it’s around
INR 5 Lac per month + INR 5 Lac
per month as Ad spend.
• Campaign Areas to focus
• Photos (general life and
events)
• Research
• Video
• Presentations
• Creative Graphics
• Cartoon, Banners, Posters
• Listening and ORM
• Monitor the buzz
• Respond to relevant
messages
• Analyze aggregated buzz
• Build Defensive Materials
Additional
• Website Update
• Content, Design + Implementation
• Most companies need this before going Social.
• Good Website these days cost upwards of INR
15 Lacs
• Video making
• Should cost : INR 2 Lac per video
• A video a month should be good
KPIs & ROIs
Money earned
Money Saved
Buzz Created
Engagement Rate Community Size
Reach Website Visits
Brand Opinion
Cases Closed
Google Mentions No. of News Articles Social Buzz
The Social Enterprise of 2014
The Social Enterprise of 2014
www.digitalvidya.com
Found It Useful?
Join upcoming Digital Marketing Webinar live!
http://www.digitalvidya.com/webinars/

Weitere ähnliche Inhalte

Was ist angesagt?

2014 Online Marketing Trends
2014 Online Marketing Trends2014 Online Marketing Trends
2014 Online Marketing TrendsDave Chaffey
 
What is public relations - Moses Gomes
What is public relations - Moses GomesWhat is public relations - Moses Gomes
What is public relations - Moses GomesMoses Gomes
 
Building Brands with Integrated Marketing Communications by Patti Girardi
Building Brands with Integrated Marketing Communications by Patti GirardiBuilding Brands with Integrated Marketing Communications by Patti Girardi
Building Brands with Integrated Marketing Communications by Patti GirardiPatti Girardi
 
Digital Marketing Tips and Strategies for Non-Profits
Digital Marketing Tips and Strategies for Non-ProfitsDigital Marketing Tips and Strategies for Non-Profits
Digital Marketing Tips and Strategies for Non-ProfitsBecky Livingston
 
Building Dominant Brands in a Digital World
Building Dominant Brands in a Digital WorldBuilding Dominant Brands in a Digital World
Building Dominant Brands in a Digital Worldschubert b2b
 
Social Media Marketing for Small Business Strategy
Social Media Marketing for Small Business StrategySocial Media Marketing for Small Business Strategy
Social Media Marketing for Small Business StrategyAmar Trivedi
 
Inspiration for IMC: Leslie Schrader, Ketchum
Inspiration for IMC: Leslie Schrader, KetchumInspiration for IMC: Leslie Schrader, Ketchum
Inspiration for IMC: Leslie Schrader, KetchumWVUIMC
 
Public Relations by Pramit J Nathan
Public Relations by Pramit J NathanPublic Relations by Pramit J Nathan
Public Relations by Pramit J NathanPramit J. Nathan
 
How to integrate social media with marketing, advertising, and digital, prese...
How to integrate social media with marketing, advertising, and digital, prese...How to integrate social media with marketing, advertising, and digital, prese...
How to integrate social media with marketing, advertising, and digital, prese...SocialMedia.org
 
PR 101 - Communications for Startups and Entrepreneurs
PR 101 - Communications for Startups and EntrepreneursPR 101 - Communications for Startups and Entrepreneurs
PR 101 - Communications for Startups and EntrepreneursLars Voedisch
 
How To Get Real ROI From Social Media for Jewelers
How To Get Real ROI From Social Media for JewelersHow To Get Real ROI From Social Media for Jewelers
How To Get Real ROI From Social Media for JewelersDave Kerpen
 
Let Me Be Brief - Starter's Guide to developing a Creative Brief
Let Me Be Brief - Starter's Guide to developing a Creative BriefLet Me Be Brief - Starter's Guide to developing a Creative Brief
Let Me Be Brief - Starter's Guide to developing a Creative BriefPamela Von Lehmden
 
The What, How and Why in B2B Social Influencer Marketing
The What, How and Why in B2B Social Influencer MarketingThe What, How and Why in B2B Social Influencer Marketing
The What, How and Why in B2B Social Influencer MarketingMOI Global
 
Creating a Successful Social Media Strategy
Creating a Successful Social Media StrategyCreating a Successful Social Media Strategy
Creating a Successful Social Media StrategyWest Muse
 
What Happens When Marketing And Advertising Collides With Pop Culture
What Happens When Marketing And Advertising Collides With Pop CultureWhat Happens When Marketing And Advertising Collides With Pop Culture
What Happens When Marketing And Advertising Collides With Pop CultureSteve Olenski
 
The creative brief (spring 2021)
The creative brief (spring 2021)The creative brief (spring 2021)
The creative brief (spring 2021)Marshall Pickard
 
INTEGRATE Chicago - Clarissa Beyah-Taylor
INTEGRATE Chicago - Clarissa Beyah-TaylorINTEGRATE Chicago - Clarissa Beyah-Taylor
INTEGRATE Chicago - Clarissa Beyah-TaylorIMCWVU
 

Was ist angesagt? (20)

2014 Online Marketing Trends
2014 Online Marketing Trends2014 Online Marketing Trends
2014 Online Marketing Trends
 
What is public relations - Moses Gomes
What is public relations - Moses GomesWhat is public relations - Moses Gomes
What is public relations - Moses Gomes
 
Content Marketing Master Class - Daniel Lemin, Convince and Convert
Content Marketing Master Class - Daniel Lemin, Convince and ConvertContent Marketing Master Class - Daniel Lemin, Convince and Convert
Content Marketing Master Class - Daniel Lemin, Convince and Convert
 
Event planning & promotion
Event planning & promotionEvent planning & promotion
Event planning & promotion
 
Building Brands with Integrated Marketing Communications by Patti Girardi
Building Brands with Integrated Marketing Communications by Patti GirardiBuilding Brands with Integrated Marketing Communications by Patti Girardi
Building Brands with Integrated Marketing Communications by Patti Girardi
 
Digital Marketing Tips and Strategies for Non-Profits
Digital Marketing Tips and Strategies for Non-ProfitsDigital Marketing Tips and Strategies for Non-Profits
Digital Marketing Tips and Strategies for Non-Profits
 
Building Dominant Brands in a Digital World
Building Dominant Brands in a Digital WorldBuilding Dominant Brands in a Digital World
Building Dominant Brands in a Digital World
 
Digital Branding For Social Content
Digital Branding For Social ContentDigital Branding For Social Content
Digital Branding For Social Content
 
Social Media Marketing for Small Business Strategy
Social Media Marketing for Small Business StrategySocial Media Marketing for Small Business Strategy
Social Media Marketing for Small Business Strategy
 
Inspiration for IMC: Leslie Schrader, Ketchum
Inspiration for IMC: Leslie Schrader, KetchumInspiration for IMC: Leslie Schrader, Ketchum
Inspiration for IMC: Leslie Schrader, Ketchum
 
Public Relations by Pramit J Nathan
Public Relations by Pramit J NathanPublic Relations by Pramit J Nathan
Public Relations by Pramit J Nathan
 
How to integrate social media with marketing, advertising, and digital, prese...
How to integrate social media with marketing, advertising, and digital, prese...How to integrate social media with marketing, advertising, and digital, prese...
How to integrate social media with marketing, advertising, and digital, prese...
 
PR 101 - Communications for Startups and Entrepreneurs
PR 101 - Communications for Startups and EntrepreneursPR 101 - Communications for Startups and Entrepreneurs
PR 101 - Communications for Startups and Entrepreneurs
 
How To Get Real ROI From Social Media for Jewelers
How To Get Real ROI From Social Media for JewelersHow To Get Real ROI From Social Media for Jewelers
How To Get Real ROI From Social Media for Jewelers
 
Let Me Be Brief - Starter's Guide to developing a Creative Brief
Let Me Be Brief - Starter's Guide to developing a Creative BriefLet Me Be Brief - Starter's Guide to developing a Creative Brief
Let Me Be Brief - Starter's Guide to developing a Creative Brief
 
The What, How and Why in B2B Social Influencer Marketing
The What, How and Why in B2B Social Influencer MarketingThe What, How and Why in B2B Social Influencer Marketing
The What, How and Why in B2B Social Influencer Marketing
 
Creating a Successful Social Media Strategy
Creating a Successful Social Media StrategyCreating a Successful Social Media Strategy
Creating a Successful Social Media Strategy
 
What Happens When Marketing And Advertising Collides With Pop Culture
What Happens When Marketing And Advertising Collides With Pop CultureWhat Happens When Marketing And Advertising Collides With Pop Culture
What Happens When Marketing And Advertising Collides With Pop Culture
 
The creative brief (spring 2021)
The creative brief (spring 2021)The creative brief (spring 2021)
The creative brief (spring 2021)
 
INTEGRATE Chicago - Clarissa Beyah-Taylor
INTEGRATE Chicago - Clarissa Beyah-TaylorINTEGRATE Chicago - Clarissa Beyah-Taylor
INTEGRATE Chicago - Clarissa Beyah-Taylor
 

Andere mochten auch

11 Lessons Marketers Can Learn From Movies
11 Lessons Marketers Can Learn From Movies11 Lessons Marketers Can Learn From Movies
11 Lessons Marketers Can Learn From MoviesSimplify360
 
Social Media for Customer Acquisition
Social Media for Customer AcquisitionSocial Media for Customer Acquisition
Social Media for Customer AcquisitionDigital Vidya
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for BusinessDigital Vidya
 
Can Digital Marketing Replace Traditional Marketing
Can Digital Marketing Replace Traditional MarketingCan Digital Marketing Replace Traditional Marketing
Can Digital Marketing Replace Traditional MarketingDigital Vidya
 
Social Media Marketing for Schools
Social Media Marketing for SchoolsSocial Media Marketing for Schools
Social Media Marketing for SchoolsDigital Vidya
 
Grow Your YouTube Audience And Become A Star
Grow Your YouTube Audience And Become A StarGrow Your YouTube Audience And Become A Star
Grow Your YouTube Audience And Become A StarDigital Vidya
 
Why Care About Digital Media and Digital Marketing
Why Care About Digital Media and Digital MarketingWhy Care About Digital Media and Digital Marketing
Why Care About Digital Media and Digital MarketingDigital Vidya
 
How to Turn a Frustrated Customer into Your Brand Advocate
How to Turn a Frustrated Customer into Your Brand AdvocateHow to Turn a Frustrated Customer into Your Brand Advocate
How to Turn a Frustrated Customer into Your Brand AdvocateDigital Vidya
 
Material Design Done Right
Material Design Done RightMaterial Design Done Right
Material Design Done RightDigital Vidya
 
Social Media for B2B Sales Professionals
Social Media for B2B Sales ProfessionalsSocial Media for B2B Sales Professionals
Social Media for B2B Sales ProfessionalsDigital Vidya
 
Social Media for Chartered Accountants and CFOs - ICAI Dubai
Social Media for Chartered Accountants and CFOs - ICAI DubaiSocial Media for Chartered Accountants and CFOs - ICAI Dubai
Social Media for Chartered Accountants and CFOs - ICAI DubaiDigital Vidya
 
Accelerated Mobile Pages (AMP) to Win Search War in 2017
Accelerated Mobile Pages (AMP) to Win Search War in 2017Accelerated Mobile Pages (AMP) to Win Search War in 2017
Accelerated Mobile Pages (AMP) to Win Search War in 2017Digital Vidya
 
Content Marketing In 2016 – Creating and Amplifying “10x Content”
Content Marketing In 2016 – Creating and Amplifying “10x Content”Content Marketing In 2016 – Creating and Amplifying “10x Content”
Content Marketing In 2016 – Creating and Amplifying “10x Content”Digital Vidya
 
Digital Marketing Session For Indian School of Business (ISB) Hyderabad
Digital Marketing Session For Indian School of Business (ISB) HyderabadDigital Marketing Session For Indian School of Business (ISB) Hyderabad
Digital Marketing Session For Indian School of Business (ISB) HyderabadDigital Vidya
 
SEO: White Hat Link Building in 2016
SEO: White Hat Link Building in 2016SEO: White Hat Link Building in 2016
SEO: White Hat Link Building in 2016Digital Vidya
 

Andere mochten auch (17)

11 Lessons Marketers Can Learn From Movies
11 Lessons Marketers Can Learn From Movies11 Lessons Marketers Can Learn From Movies
11 Lessons Marketers Can Learn From Movies
 
Social Media for Customer Acquisition
Social Media for Customer AcquisitionSocial Media for Customer Acquisition
Social Media for Customer Acquisition
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for Business
 
Social media mrktg.
Social media mrktg.Social media mrktg.
Social media mrktg.
 
Can Digital Marketing Replace Traditional Marketing
Can Digital Marketing Replace Traditional MarketingCan Digital Marketing Replace Traditional Marketing
Can Digital Marketing Replace Traditional Marketing
 
Social Media Marketing for Schools
Social Media Marketing for SchoolsSocial Media Marketing for Schools
Social Media Marketing for Schools
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 
Grow Your YouTube Audience And Become A Star
Grow Your YouTube Audience And Become A StarGrow Your YouTube Audience And Become A Star
Grow Your YouTube Audience And Become A Star
 
Why Care About Digital Media and Digital Marketing
Why Care About Digital Media and Digital MarketingWhy Care About Digital Media and Digital Marketing
Why Care About Digital Media and Digital Marketing
 
How to Turn a Frustrated Customer into Your Brand Advocate
How to Turn a Frustrated Customer into Your Brand AdvocateHow to Turn a Frustrated Customer into Your Brand Advocate
How to Turn a Frustrated Customer into Your Brand Advocate
 
Material Design Done Right
Material Design Done RightMaterial Design Done Right
Material Design Done Right
 
Social Media for B2B Sales Professionals
Social Media for B2B Sales ProfessionalsSocial Media for B2B Sales Professionals
Social Media for B2B Sales Professionals
 
Social Media for Chartered Accountants and CFOs - ICAI Dubai
Social Media for Chartered Accountants and CFOs - ICAI DubaiSocial Media for Chartered Accountants and CFOs - ICAI Dubai
Social Media for Chartered Accountants and CFOs - ICAI Dubai
 
Accelerated Mobile Pages (AMP) to Win Search War in 2017
Accelerated Mobile Pages (AMP) to Win Search War in 2017Accelerated Mobile Pages (AMP) to Win Search War in 2017
Accelerated Mobile Pages (AMP) to Win Search War in 2017
 
Content Marketing In 2016 – Creating and Amplifying “10x Content”
Content Marketing In 2016 – Creating and Amplifying “10x Content”Content Marketing In 2016 – Creating and Amplifying “10x Content”
Content Marketing In 2016 – Creating and Amplifying “10x Content”
 
Digital Marketing Session For Indian School of Business (ISB) Hyderabad
Digital Marketing Session For Indian School of Business (ISB) HyderabadDigital Marketing Session For Indian School of Business (ISB) Hyderabad
Digital Marketing Session For Indian School of Business (ISB) Hyderabad
 
SEO: White Hat Link Building in 2016
SEO: White Hat Link Building in 2016SEO: White Hat Link Building in 2016
SEO: White Hat Link Building in 2016
 

Ähnlich wie The Social Enterprise of 2014

Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business StrategySt. Thomas University (CA)
 
Assignment 3 social mediax
Assignment 3   social mediaxAssignment 3   social mediax
Assignment 3 social mediaxStefano La Valle
 
Marketing Today for NFP presentation 2017
Marketing Today for NFP presentation 2017Marketing Today for NFP presentation 2017
Marketing Today for NFP presentation 2017samantha singer
 
Social media-2
Social media-2Social media-2
Social media-2Insivia
 
Social media networking allstate insurance
Social media networking   allstate insuranceSocial media networking   allstate insurance
Social media networking allstate insuranceChris Hamby
 
Content Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New MarketingContent Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New MarketingJoe Pulizzi
 
Get More From Your Social Media
Get More From Your Social Media Get More From Your Social Media
Get More From Your Social Media Caroline Li
 
Pomp Forum Joe Pulizzi Publishing Is The New Marketing
Pomp Forum Joe Pulizzi Publishing Is The  New  MarketingPomp Forum Joe Pulizzi Publishing Is The  New  Marketing
Pomp Forum Joe Pulizzi Publishing Is The New MarketingPM, poslovni mediji
 
Gelb Consulting Webinar - Moving at the Speed of Social
Gelb Consulting Webinar - Moving at the Speed of SocialGelb Consulting Webinar - Moving at the Speed of Social
Gelb Consulting Webinar - Moving at the Speed of SocialEndeavor Management
 
Content Marketing featuring Joe Pulizzi
Content Marketing featuring Joe PulizziContent Marketing featuring Joe Pulizzi
Content Marketing featuring Joe PulizziFind New Customers
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
 
Twitter Training for Promo & Apparel Markets
Twitter Training for Promo & Apparel Markets Twitter Training for Promo & Apparel Markets
Twitter Training for Promo & Apparel Markets Jay Busselle
 
Social media, beyond the hype
Social media, beyond the hypeSocial media, beyond the hype
Social media, beyond the hypeJoakim Nilsson
 
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSocial Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSymbio Agency Ltd
 
Social Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting LtdSocial Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting LtdLilian Okado
 
Digital marketing foundations 1.0
Digital marketing foundations 1.0Digital marketing foundations 1.0
Digital marketing foundations 1.0Husbi Ahmed
 
Who is liveinsights
Who is liveinsightsWho is liveinsights
Who is liveinsightsLiveinsights
 

Ähnlich wie The Social Enterprise of 2014 (20)

Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business Strategy
 
Assignment 3 social mediax
Assignment 3   social mediaxAssignment 3   social mediax
Assignment 3 social mediax
 
Marketing Today for NFP presentation 2017
Marketing Today for NFP presentation 2017Marketing Today for NFP presentation 2017
Marketing Today for NFP presentation 2017
 
Social media-2
Social media-2Social media-2
Social media-2
 
Social media networking allstate insurance
Social media networking   allstate insuranceSocial media networking   allstate insurance
Social media networking allstate insurance
 
Content Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New MarketingContent Marketing: Publishing is the New Marketing
Content Marketing: Publishing is the New Marketing
 
Get More From Your Social Media
Get More From Your Social Media Get More From Your Social Media
Get More From Your Social Media
 
Pomp Forum Joe Pulizzi Publishing Is The New Marketing
Pomp Forum Joe Pulizzi Publishing Is The  New  MarketingPomp Forum Joe Pulizzi Publishing Is The  New  Marketing
Pomp Forum Joe Pulizzi Publishing Is The New Marketing
 
Gelb Consulting Webinar - Moving at the Speed of Social
Gelb Consulting Webinar - Moving at the Speed of SocialGelb Consulting Webinar - Moving at the Speed of Social
Gelb Consulting Webinar - Moving at the Speed of Social
 
Content Marketing featuring Joe Pulizzi
Content Marketing featuring Joe PulizziContent Marketing featuring Joe Pulizzi
Content Marketing featuring Joe Pulizzi
 
Presentation1
Presentation1Presentation1
Presentation1
 
ABS Capital - We First
ABS Capital - We FirstABS Capital - We First
ABS Capital - We First
 
Marketing on a Shoestring Budget - October 2013
Marketing on a Shoestring Budget - October 2013Marketing on a Shoestring Budget - October 2013
Marketing on a Shoestring Budget - October 2013
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar Presentation
 
Twitter Training for Promo & Apparel Markets
Twitter Training for Promo & Apparel Markets Twitter Training for Promo & Apparel Markets
Twitter Training for Promo & Apparel Markets
 
Social media, beyond the hype
Social media, beyond the hypeSocial media, beyond the hype
Social media, beyond the hype
 
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSocial Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
 
Social Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting LtdSocial Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting Ltd
 
Digital marketing foundations 1.0
Digital marketing foundations 1.0Digital marketing foundations 1.0
Digital marketing foundations 1.0
 
Who is liveinsights
Who is liveinsightsWho is liveinsights
Who is liveinsights
 

Mehr von Digital Vidya

Emerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data ScienceEmerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data ScienceDigital Vidya
 
Digital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & GoogleDigital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & GoogleDigital Vidya
 
Making Money Out of Data
Making Money Out of DataMaking Money Out of Data
Making Money Out of DataDigital Vidya
 
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Digital Vidya
 
How To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A NewbieHow To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A NewbieDigital Vidya
 
Lifecycle of a Data Science Project
Lifecycle of a Data Science ProjectLifecycle of a Data Science Project
Lifecycle of a Data Science ProjectDigital Vidya
 
7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving GrowthDigital Vidya
 
Social Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User BehaviourSocial Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User BehaviourDigital Vidya
 
How to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to SalesHow to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to SalesDigital Vidya
 
Native Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising LandscapeNative Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising LandscapeDigital Vidya
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social MediaDigital Vidya
 
Anomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoTAnomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoTDigital Vidya
 
Structured Streaming in Spark
Structured Streaming in SparkStructured Streaming in Spark
Structured Streaming in SparkDigital Vidya
 
Community Development with Social Media
Community Development with Social MediaCommunity Development with Social Media
Community Development with Social MediaDigital Vidya
 
Framework of Digital Media Marketing in India
Framework of Digital Media Marketing in IndiaFramework of Digital Media Marketing in India
Framework of Digital Media Marketing in IndiaDigital Vidya
 
The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018Digital Vidya
 
People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First Digital Vidya
 
Going Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business GloballyGoing Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business GloballyDigital Vidya
 

Mehr von Digital Vidya (20)

Emerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data ScienceEmerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data Science
 
Digital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & GoogleDigital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & Google
 
Making Money Out of Data
Making Money Out of DataMaking Money Out of Data
Making Money Out of Data
 
Say Yes To No SQL
Say Yes To No SQLSay Yes To No SQL
Say Yes To No SQL
 
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
 
How To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A NewbieHow To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A Newbie
 
Lifecycle of a Data Science Project
Lifecycle of a Data Science ProjectLifecycle of a Data Science Project
Lifecycle of a Data Science Project
 
7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth
 
Social Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User BehaviourSocial Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User Behaviour
 
AIRflow at Scale
AIRflow at ScaleAIRflow at Scale
AIRflow at Scale
 
How to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to SalesHow to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to Sales
 
Native Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising LandscapeNative Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising Landscape
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social Media
 
Anomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoTAnomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoT
 
Structured Streaming in Spark
Structured Streaming in SparkStructured Streaming in Spark
Structured Streaming in Spark
 
Community Development with Social Media
Community Development with Social MediaCommunity Development with Social Media
Community Development with Social Media
 
Framework of Digital Media Marketing in India
Framework of Digital Media Marketing in IndiaFramework of Digital Media Marketing in India
Framework of Digital Media Marketing in India
 
The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018
 
People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First
 
Going Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business GloballyGoing Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business Globally
 

The Social Enterprise of 2014

  • 1. Digital Marketing Webinar The Social Enterprise of 2014 Apr 9, 2014 | Bhupendra Khanal (CEO, Simplify360) www.digitalvidya.com
  • 2. Social Enterprise 2014 Social Media for Winning Business
  • 4. Questions to be answered How can you build a brand using Social Media? Listen first, campaign second. Or the other way round? Is Social Media part of Digital Media or part of broader Marketing and Communications? How to develop a Web Dominance Strategy around Social Media? How much is a good spend? What the KPIs for Social Enterprise and how to measure ROI on a regular basis
  • 5. Agenda Creating Brand Using Social Media Listen First. Campaign Second. Social Media as part of Communications Medium Web Dominance Strategy How much to spend? KPIs & ROIs
  • 7. Social Media = Social + Media SocialSocial Media Marketing Social Listening Social Commerce Community Building Social PR Social CRM Social Intelligence Online Reputation Management Social Audit Social Contact Center Corporate Strategy Brand StoryCelebrity Innovation Media You either SUCK. Or you ROCK! You either capitalize and earn. Or miss the opportunity.
  • 8. Overall Strategy Tweet-up Bloggers Meet G+ Hangout Sports NRI Personal Profile Doctors Feminists Teachers IT / ITes Airlines Telecom Banking Automobile Media Lawyers Religious Groups Civil Society Industry Groups Influence Groups Emotional Connection Activity Areas Example of a Political Leader.
  • 9. Metrics for Leaders This is how people choose their leaders. • Family and CareHuman • Issues to interest/industry GroupsSensitive • Stand on National IssuesIntellectual • Highly influenced by Tech Savvy- nessFuturistic • Shared through Vision DocVision • Show high actionActive • Collect thoughts from groundOpen Minded Can we master them all?
  • 10. Win through quality Content Design Timing One Goal : Great Leadership for Superpower India. Very structured political and economic vision content. A new benchmark in content presentation and design. Time it well according to the mood of the market and competition moves.
  • 12. People are talking. They are talking about you!! Social Media has created huge volume of data. The Data is goldmine. It is detailed and targeted, public but full of important information. The value is in knowing how they see you. The community to tell you how to reach to them, what information to pass and how to win them. People talk about Brands. People talk about competitiontoo. People express their likes and dislikes. People discuss about their possessions. People express their future plans. Social Media is thus both an exciting opportunity and a costly threat.
  • 13. Analysis is integral. Action is the essence. Social Media Listening is only the beginning. Listen. Analyze. Act. #1:Intense Response #2: Social Broadcasting #3:Platform Campaign Marketing #4: Distributed Brand Presence #5: Tailored Service & Support Source: “A Strategy for Managing Social Media Proliferation,” Altimeter Group (January 5, 2012) Social Media Listening is on top of Industry Trends. Top Five Use Cases for Social Media Management.
  • 14. General Buzz Discovering Evils, Pre-virals Buzz around Campaign Reaction of Competition Major Influencers Regular Reports Ad-hoc Reports Response Team Conditional Reports Strategic Reports Research Reports Weekly Updates Monthly Performance Alerts Creative Team Community Center Architecture
  • 15. After Listening. Think Story. • Who are you? • What do you want to become in next one year, 5 year? • Why are you interesting? • What is the interesting thing you are going to do that people will feel excited about?
  • 16. Go for Activity Plan • Social Media Campaigns • Ads and Promotions • Targets and reaching out • Intense Activity
  • 17. Social Media as part of Communications Medium Case study of Simplify360
  • 20. Everybody will learn. It’s the privilege to be the one they learn from. E-books Whitepapers Case Studies And more!
  • 21. Less motherhood talks; focus on real actions.
  • 23. Everyone wants to be associated with something beautiful.
  • 24. That cannot limit on presentations. Every off-line appearances matter too.
  • 26. Celebrate the journey. Life is too short to be working always.
  • 27. Nothing in better than a client win. Celebrate with open heart.
  • 28. Speed
  • 29. Aggression for constant evolution. Keep evolving always. Product evolved every month, and so did the brochures.
  • 31. Consistency is heroism. We made sure something valuable comes out every week.
  • 33. Announcements can sometimes be interesting. This is how Simplify360 launched in Korea.
  • 34. You don’t sell to competitors. Your leads may not just understand what you sell.
  • 36. Let them hate you but not ignore you!
  • 38. SOCIAL MEDIA STRATEGY Intelligence Content Venue KPIs Buzz around brand, competition and industry Listen for Listen in Twitter, Facebook, Blogs, News, Forums, Complaint Sites Market Research, Public Relations Marketing, Public Relations Community Building which can be leveraged for several functions Social Enterprise • Size of the community • Level of Engagement • No of issues Resolved • Type and amount of feedback received Promotional Platforms
  • 40. Bringing it together: Social Presence Create Catalogue of the brands Inform, update, broadcast, engage Official Blog for PR and content Generation Promote, Engage, Advertise Share your latest promotional Video with fans Your Business
  • 41. Channels Content Type Primary Purpose Other Content Sources Networks – Working Together for Bigger Reach
  • 42. Bringing them together Create Catalogue of the brands Inform, update, broadcast, engage Promote, Engage, Advertise Inform, update, broadcast, engage Create Catalogue of the brands Promote, Engage, Advertise Create Catalogue of the brands Inform, update, broadcast, engage Promote, Engage, Advertise Share your latest promotional Video with fans Inform, update, broadcast, engage Official Blog for PR and content Generation Promote, Engage, Advertise Share your latest promotional Video with fans
  • 43. This is how it actually works Create Catalogue of the brands Inform, update, broadcast, engage Official Blog for PR and content Generation Promote, Engage, Advertise Share your latest promotional Video with fans Your Business
  • 44. How much to spend?
  • 45. Good Spend – Social Media is Not CHEAP Approximate Cost of INR 10 Lacs per month. • Manpower Required for • Community Management • Market/Industry Analysis • Social Media Analysis • Creative Design • Photography • Research ** Man-power can taken as per campaign. ** Expected team size of 4-6 people. • Cost : • Good spend in Social Media depends on what you want to achieve • For larger organizations, it’s around INR 5 Lac per month + INR 5 Lac per month as Ad spend. • Campaign Areas to focus • Photos (general life and events) • Research • Video • Presentations • Creative Graphics • Cartoon, Banners, Posters • Listening and ORM • Monitor the buzz • Respond to relevant messages • Analyze aggregated buzz • Build Defensive Materials
  • 46. Additional • Website Update • Content, Design + Implementation • Most companies need this before going Social. • Good Website these days cost upwards of INR 15 Lacs • Video making • Should cost : INR 2 Lac per video • A video a month should be good
  • 48. Money earned Money Saved Buzz Created Engagement Rate Community Size Reach Website Visits Brand Opinion Cases Closed Google Mentions No. of News Articles Social Buzz
  • 51. www.digitalvidya.com Found It Useful? Join upcoming Digital Marketing Webinar live! http://www.digitalvidya.com/webinars/