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Social Media Marketing for Schools

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Digital Vidya
Digital Vidya

This document discusses using social media for schools to engage stakeholders like students, parents, and alumni as well as for customer acquisition. It highlights that these groups are already connected on social media like Facebook and provides case studies on how companies like Ola Cabs have successfully used platforms like Facebook for customer engagement, influence, lead generation, and sales. It also discusses how schools can target specific student demographics on Facebook for acquisition and the importance of embracing social media given that millennials are digital natives.

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Social Media for Schools Engagement & Acquisition
Why Social Media for Schools?
Stakeholders on Facebook in India Students Parents
They are Already Connected!
Engagement
Alumni Engagement
Emotional Engagement
Ola Cabs Case Study Detailed case study at http://bit.ly/olacase
Ola Cabs
Ola Cabs
Ola Cabs
Customer Acquisition
Customer Acquisition Influence Lead Sale
Opportunity of Targeting on Facebook •  Age •  Location •  Gender •  Interest & Behaviour •  Relationship Status •  Social Connection on Facebook •  Occupation •  Education
Interest & Behaviour Targeting
Custom Audience: Email/Phone/UID
Retargeting on Facebook
Student Acquisition
Future of Social Media
YouTube for Schools www.youtube.com/schools
Millennials - Digital Natives
No Choice - Embrace Social Media
Thank You! Let’s continue this conversation… @MyDigitalVidya On Social Media Off Social Media info@digitalvidya.com Leverage Digital Marketing for Incredible Growth? Join our upcoming Training! http://www.digitalvidya.com

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