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Social Media Marketing for Schools

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Care about leveraging Social Media Marketing for Schools and other Academic or Educational Institutions? Interested in leveraging Social Media for Engagement & Customer (i.e. Students) Acquisition? You will find this deck presented earlier at BVIMR Delhi. To know more about Digital Vidya, check http://www.digitalvidya.com

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Social Media Marketing for Schools

  1. 1. Social Media for Schools Engagement & Acquisition
  2. 2. Why Social Media for Schools?
  3. 3. Stakeholders on Facebook in India Students Parents
  4. 4. They are Already Connected!
  5. 5. Engagement
  6. 6. Alumni Engagement
  7. 7. Emotional Engagement
  8. 8. Ola Cabs Case Study Detailed case study at http://bit.ly/olacase
  9. 9. Ola Cabs
  10. 10. Ola Cabs
  11. 11. Ola Cabs
  12. 12. Customer Acquisition
  13. 13. Customer Acquisition Influence Lead Sale
  14. 14. Opportunity of Targeting on Facebook •  Age •  Location •  Gender •  Interest & Behaviour •  Relationship Status •  Social Connection on Facebook •  Occupation •  Education
  15. 15. Interest & Behaviour Targeting
  16. 16. Custom Audience: Email/Phone/UID
  17. 17. Retargeting on Facebook
  18. 18. Student Acquisition
  19. 19. Future of Social Media
  20. 20. YouTube for Schools www.youtube.com/schools
  21. 21. Millennials - Digital Natives
  22. 22. No Choice - Embrace Social Media
  23. 23. Thank You! Let’s continue this conversation… @MyDigitalVidya On Social Media Off Social Media info@digitalvidya.com Leverage Digital Marketing for Incredible Growth? Join our upcoming Training! http://www.digitalvidya.com

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