Care about leveraging Social Media Marketing for B2B Sales Professionals for Lead Generation, Influencer Engagement and Thought Leadership? You will find this deck useful!
3. www.digitalvidya.com
“Only 20% of marketing budgets
are typically spent on retention.
Yet, in many cases, 75% of
revenues comes from existing
customers.”
Source: Flip the Funnel
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How many people have you met in the last one
year, Professionally?__________
To how many of them have you sent LinkedIn
request?_____________
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The desire to “stay connected”
We meet people every day, Professionally!
Invite them to your LinkedIn Profile
Key to Success
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Plan your Content Calendar
• Company News: Award, Product Launch…
• Industry News
• Case Study
• Insight
• Travel Update: e.g. Conference Participation
• Article/Blog Posts
• …
48. www.digitalvidya.com
James’ 7 Steps to Success on LinkedIn
• Touch up your Profile
• Join 50 groups
• Get weekly digests for 5-10 groups
• Spend one hour weekly participating in discussions of
interest
• Send connection invitations to people you meet in
discussions
• Ask connections if they would like to connect by phone
or Skype
• Every three months, reevaluate group memberships
and weekly digests
49. www.digitalvidya.com
EKA: $2M Sales Pipeline in 3 Weeks
• Provided marketing analysis of Mining Cos in
Australia
• Identified target mines and key players (CEOs &
CFOs) within those organizations
• Prospects identified along with LinkedIn
connections
51. www.digitalvidya.com
Background
Evalueserve participated as the Knowledge
Partner in Global Economic Summit which was
held in Mumbai from Jan 20 - 22, 2010. For the
same, Evalueserve wrote a research paper on
Investment Opportunities within Indian
Infrastructure - Roads, Ports & Telecom
Link: http://www.evalueserve.com/WhitePapersReports/tabid/176/Default.aspx
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How LinkedIn was Useful?
• Has relevant groups in Infrastructure domain
• Global reach in terms of PR
• Experts available under one platform
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Joined the relevant LinkedIn Infrastructure Groups. Examples: India
Infrastructure Group, India Infrastructure Forum, PPP/PF/PFI, Infrastructure
Financing, Project Finance
Posted this small brief about the paper on various groups discussion pages -
Hi All: Evalueserve was the knowledge partner of the Infrastructure session
in the recently concluded Global Economic Summit. The event was held in
Mumbai from 20 - 22 Jan, 2010. The team wrote a paper on the 'Investment
Opportunities in Roads, Telecom and Ports Infrastructure in India'. In case
you wish to read it, please feel free to visit our website
www.evalueserve.com or drop an email on
InfrastructureResearch@evalueserve.com
What was done?
55. www.digitalvidya.com
Leads Generated
Partner, PROLUSION BV
Manager, Infrastructure Finance at ICRA Management Consulting Services Ltd.
Manager Ports and Logistic Unit Spain & Portugal at BNP Paribas Fortis
Director PPP Solutions, Director of the Commonwealth Business School, Assoc. at Centre for Public Service
Partnerships
Independent Consultant and ex EVP, Engineering of First Group America
Vice President, Asia at PEI Media
Independent Transport Planning & Management Consultant with over 20 years' management experience
Transportation Planner at Transystems Corp with over a decade experience
AVP, SKIL Group
Managing Director at VAMED Healthcare Co. Ltd
Managing Partner, Veda Asset Management
Director at INEX Infrastructure Exchange Ltd
Economist at Generalitat de Catalunya
Ex- President, Land and Rehabilitation at Mumbai Special Economic Zone & Rewas Ports Limited
Associate Vice President at Grant Thornton