Learn to leverage Social Media for B2B (Business to Business). Presentation by Jessie Paul (CEO, PaulWriter) at Digital Vidya’s Social Media for Business Bootcamp in Bangalore.

1. Social Media for B2B
Jessie Paul
CEO, Paul Writer
10 December, 2010
Friday 10 December 2010

2. Being Social =
Marketing?
✤
Reach
✤
Influence
✤
Advocacy
✤
Trust
Photo Courtesy Edward Musiak, Flickr
Friday 10 December 2010

3. And then there were 3
Paid Earned
Media Media
Owned
Media
Friday 10 December 2010

4. Financial Capital =>
Social Capital
Friday 10 December 2010

5. Building Social Capital
Source: http://www.emarketer.com/mobile/article_m.aspx?R=1007863
Friday 10 December 2010

6. Building Social Capital
Source: http://www.emarketer.com/mobile/article_m.aspx?R=1007863
Friday 10 December 2010

7. Slideshare
Scribd
Source: CMO.com & 97Floor
Friday 10 December 2010

8. CRISP model for social media
Friday 10 December 2010

9. CRISP model for social media
1. Coherent 2. Relevant
Unified communication Context- and media-
platform sensitive communication
3. Interactive 4. Simple 5. Pervasive
Brief encapsulation of
Allows target audience to Present in all relevant
message
interact with the company media
Friday 10 December 2010

10. About Us
✤ Paul Writer is an advisory firm that helps define your marketing, Paul Writer is founded by Jessie Paul,
branding and communications strategy.
considered an expert in brand
✤ We provide frameworks, processes, expert support, and creative internationalization and frugal
insights to enable you to translate who you are into a cohesive marketing. In 2009, Jessie published No
marketing plan. Money Marketing, Tata McGraw-Hill’s
fastest selling professional book on
✤ Paul Writer brings expertise on marketing innovations across the
marketing.
spectrum of offline and online to reposition and communicate brand
values in a frugal, yet effective manner.
As Chief Marketing Officer of Wipro’s IT
business and as Global Brand Manager at
✤ Services offered are Infosys, she has been recognized for her
✤ Marketing Strategy Design contribution towards putting the Indian
✤ Validation & Advisory Services
IT industry on the global map.
With over 15 years in services marketing,
✤ Our clients include: including a stint with Ogilvy & Mather,
✤ Ramco Systems Jessie has been named one of the most
✤ Aujas Networks influential business women in India. She
✤ Allied Digital Services Ltd. runs a popular blog on marketing and
was India’s first CMO on Twitter.
✤ NIIT Technologies
✤ IDS Softwares
✤ SYSTIME
Friday 10 December 2010

11. Writer: n A person entrusted with managing a tea
or coffee estate including the marketing and
operational management. A trusted advisor of the
estate owner. Origin: Colonial English.
Paul Writer: n A trusted advisor to brand
owners.
West African symbol or adinkra for “help me
and let me help you”
Thank You
jessie@paulwriter.com
Skype: jessie_paul
twitter.com/jessie_paul
312-313 Prestige Meridian, 30 MG Road, Bangalore 560 001, India
The frameworks and concepts in this discussion are elaborated in No
Money Marketing by Jessie Paul, published by Tata McGraw-Hill in 2009.
Please visit www.nomoneymarketing.org for more information
All rights reserved.
No portion of this presentation may be excerpted or reused without the author’s written permission Photo Courtesy Powru, Flickr
Friday 10 December 2010