Care about building career in Social Media? Learn how Social Media Marketing (SMM) helps in Customer Acquisition from Digital Vidya's CEO & Co-Founder, Pradeep Chopra in a session led by him at Bank Branch Of The Future Conference 2014 in Malaysia. Find more about Digital Vidya at http://www.digitalvidya.com

1. 0830 REGISTRATION
0900 KEYNOTE ADDRESS
BANK BRANCH OF THE FUTURE 2014—WHERE ARE WE
HEADING NEXT
Michelle Katics
Chief Executive Officer
BankersLab
0930 ARTIFICIAL INTELLIGENCE IN THE BANK BRANCH OF THE FUTURE
Loes Brouwers
Innovation Manager
Rabobank Netherlands
Loes is the Innovation Manager of one of the most engaging banking groups
in Europe. Rabobank is a conglomerate that operates in over 48 countries
with nearly 10 million customers. She specializes in the field of Artificial
Intelligence, Human Machine Interaction and Customer Experience, with
focus on enhancing Customer Experience. Loes also has written a Thought
Leadership Document Artificial Intelligence. Prior to Rabobank, Loes has
worked with several organizations including Oracle, Microsoft and IBM.
1010 Coffee Break and Networking
1030 INFORMATION SECURITY AT BANK BRANCH LEVEL: 10 TIPS ON HOW
TO MAKE END-USERS ‘LIKE’ & ‘FOLLOW’ INFOSEC
Sivanathan Subramaniam
Founder & CEO
Cyber Intelligence, Malaysia
Siva is a Certified Information Systems Security Professional (CISSP), GIAC
Certified Security Essentials (GSEC) and GIAC Certified Forensics Analyst
(GCFA) with over 11 years of experience in the field of Information Security.
He was awarded the Information Security Leadership Achievement (ISLA)
Award 2010 – Asia Pacific for his contributions in the field of information
security. Some of his notable achievements include being a creator of
CompSuite - a cloud-based infosec risk management software (grant by the
Malaysian government); co-editor for ISO/IEC 27037 - Guidelines for
Identification, Acquisition, Collection and Preservation of Digital Evidences,
carried out United Nations (UN) and International Telecommunications Union
(ITU) projects in Middle East, Eastern Europe and African countries.
1110 SOCIAL MEDIA AND DIGITAL CHANNEL STRATEGY
Andy Seow
Vice President / Head of Easy & Branch Delivery,
Applications Group Technology
RHB Bank, Malaysia
 Genesis of social media platforms
 Rise of alternate channels and their impact
 Meeting challenges of increasingly tech savvy customers
 Developing a digital channel strategy
 Case Study: RHB EASY’s Digital Banking Blueprint
Andy Seow leads the IT team in management, design, development and
support of the RHB EASY Division channel systems. EASY by RHB, is an
award winning community banking concept designed to offer products in a
simple, accessible and convenient way. The initiative is a branch
transformation success story that serves as a model of excellence in strategy,
ultra low cost design, and execution. Andy specializes in web-based
technologies, channel applications, middleware integration technologies and
payment systems. He is also directly involved in the tactical and strategic
planning of Group Technology transformational initiatives for the organization.
1150 THE EVOLUTION OF RETAIL PAYMENTS IN A MOBILE-DRIVEN
ENVIRONMENT
Imdad Aslam
Regional Director - Digital Channels & Payments
Barclays Africa
Imdad is a result driven leader with a broad range of geographical and
functional experience; specializing in Digital Channels with a strong
background in customer experience, innovation, cross selling, channel
migration, payment channels, digital marketing & channel management. He
has over 12 years of experience in managing, building and growing payment
businesses, introducing new-age banking channels, forging cross-industry
alliances and developing winning partnerships with Mobile Networks
Operators and in working closely with the regulators. He had successfully
launched the world’s first Virtual MasterCard against the Airtel eWallet in
Kenya in 2011. He has won the GSMA award for the Best Mobile Money
Solution Product or Solution. Imdad has also successfully launched Mobile
Banking in Zimbabwe in 2011 and integrated Standard Chartered Bank
account with the MPESA wallet.
1230 Luncheon
1400 THE IMPORTANCE OF ZOOMING OUT FOR CUSTOMER CENTRICITY
Owen Hodda
Customer Experience Design Lead
National Australia Bank
His work at NAB focuses on integrating design practices into how the
organization solves customer and business problems. Using observational
research, design studio practices and exploratory prototyping, Owen delivers
new product and service concepts, unique customer understanding and
continuous customer experience improvements to the bank’s products and
services. He has extensive experience in customer research, insights
delivery, product development, concept prototyping and customer experience
design. In 2013, NAB launched its first ever “Smart Store”, with an interactive
format that blends iPads, touch screens and self-service ‘intelligent machines’
with ‘hip-to-hip’ conversations.
1440 SALES AND MARKETING STRATEGIES FOR NICHE MARKET
PENETRATION
Dr. Varanyu Suchivoraphanpong
Executive Vice President
Islamic Bank of Thailand
Dr. Varanyu has been working in financial industries and related areas for
more than ten years. He started his banking career in Core Banking System
implementation for Krung Thai Bank, Thai’s biggest state enterprise financial
institution. He is now in charge of retail products sales and marketing
(deposit, financing, Takaful and fee based income) nationwide (130 branches,
110 Billion Baht asset size). His core responsibility is in integrating the
business among sale channels (including ATM business), marketing and
product launching. He is also in charge of Islamic funds launch through the
bank channels and a chair committee of FATCA project in the bank.
He is also an advisor to PaySbuy, one of the biggest electronic wallet
companies in Thailand, and an adjunct professor at College of Innovation,
Thammasat University. He was previously Advisor (fiscal policies) to the
Deputy Finance Minister of Thailand.
1520 Coffee Break and Networking
1540 MITIGATING LEGAL & OPERATIONAL RISK - CASE STUDY
UNICREDIT GROUP
Oliver Binder
Head of Operational Risk CEE
UniCredit Bank Austria
Oliver joined UniCredit Bank Austria in 2007 and is currently responsible for
OpRisk in all BA Subgroup CEE legal entities. His experience in Operational
Risk includes, among other areas, the development of the Operational Risk IT
-system as well as the roll-out and further enhancement of Operational Risk in
Bank Austria and CEE subsidiaries. He successfully managed the first AMA
re-validations of a European Banking Group under the Basel 2 framework in
H1 2014 in Austria and seven CEE entities. A second major focus of his work
is the mitigation of legal and operational risks resulting out of derivative
business throughout Bank Austria Group.
1620 LEVERAGING CLOUD PLATFORM FOR BANKING OPERATIONAL
OPTIMIZATION
Keith Chan
First Vice President, Information Technology Group
Philippine Business Bank
Keith Chan has been leading the Philippine Business Bank's IT Group for the
last 10 years of his more than 20-year-long career in IT. He initiated and
implemented the bank's future proofing strategy through the transformation of
its enterprise wide data center into a private cloud. Among his latest
accomplishments there have been the successful implementation of Software
as a Service for the Philippine Business Bank's SWIFT electronic payment
system in the country way back in 2010, and most recently, the virtualization
of the bank's data centre. Keith has pioneered the implementation of Software
as a Service (SaaS) for the bank's SWIFT electronic payment system in the
Philippines in 2010. Keith was recently named one of Asia's top information
executives in banking by IDC Financial Insights.
1700 End of Day One
OCTOBER 13, 2014

2. 0830 REGISTRATION
0900 CHAIRMAN’S REMARK
0910 NEW BRANCH DESIGNS FOR FUTURE BANKING
Keith Holmes
Regional Director - Asia
Allen International, Singapore
Keith has been assigned as Allen International’s regional director for Asia
since 2012 and brings considerable design experience to the role. Allen
international is a strategic retail design and branding consultancy
focused on financial services and have worked with more than 400 clients
around the world to create cost-efficient and innovative concepts based on
robust strategies which result in increased profitability for its clients. Keith is a
experienced architect with over 20 years of experience working in several
regions and design roles and brings a broad depth of specialized financial
industry knowledge. His team is responsible for many banking futuristic
designs from across the region.
0950 ESTABLISHING RISK MANAGEMENT FUNCTION; BRANCH
REINFORCEMENT - REAL LIFE EXPERIENCE SHARING
Hesham Hamdy
Chief Risk Officer
Arab International Bank, Egypt
Hesham has got 30 years experience in Risk Management, Internal Audit and
Credit Examination gained in Bahrain, Saudi Arabia and Egypt. He joined AIB
in 2011 as the Chief Risk Officer of the bank leading a team of experts in the
fields of credit, operational and market risks. Before that, he was the CRO of
Bank of Alexandria and member of the Senior Management Team
responsible for reengineering, modernizing and privatizing the bank, with the
task of establishing Risk Management Division. He was also responsible for
Central Credit Administration, Central Investigation and the Middle Office of
the Treasury. In addition to this responsibility, he was overseeing the
Recovery & Work-out function for about a year. Hesham was also a Board
member of the following distinguished companies: Egyptian Banks’ Credit
Bureau, Egyptian Commercial Bank, Egyptian Iron and Steel Company and
Abraj Misr International Company.
1030 Coffee Break and Networking
1050 MOBILITY ACROSS BRANCHES: NEPHOBIA - ANALYZE YOUR FEAR
OF CLOUDS
Omid Mahboubi
Co-Founder
Middle East North Africa Cloud Alliance
Omid focuses on Cloud and Big Data and is an expert on IT transformation,
frequently speaking at IT/Cloud events. He has been based out of Kuala
Lumpur in Malaysia for the last six years and has done research into Cloud
Adoption in Asia. Besides serving as senior advisor for a number of firms, he
was the Chief Evangelist at the Asia Cloud Computing Associations until
recently. Omid is also the CEO of ITS Silicon Solutions Sdn Bhd - an MSC
status cloud-based L&D provider in APAC and the co-founder of Middle East
North Africa Cloud Alliance
1130 MANAGING GAMIFICATION INITIATIVES AND EXPECTATION - CASE
STUDY
Michelle Katics
CEO
BankersLab
Michelle is the CEO of BankersLab, an innovative gamification provider for
the banking and financial industries. BankersLab is a market leader in
developing learning strategies to improve finances and customer relationships
and utilizes mechanics like simulating retail banking, using credit scores,
researching credit risk management, and optimizing delinquent collections.
BankersLab has helped banks and financial institutions train employees on
areas of credit, customer service, and risk management. With 20 years of
experience her specialties include Gamification, Serious Games, Blended
Learning, Credit Risk Scoring and Analytics for Consumer, Microfinance, and
SME lending; business usage of credit risk models and tools; Basel II Risk
Modelling; Mathematical and Statistical Analysis, planning and forecasting,
budget preparation and planning, proposal writing, multi year and complex
project planning and management, SAS, ModelBuilder, TRIAD, Strategyware,
Search/Scoreware, Probe, NBSM, Moody’s KMV Portfolio Manager.
.
1210 CUSTOMER ACQUISITON THROUGH SOCIAL MEDIA MARKETING
Pradeep Chopra
CEO
Digital Vidya, India
Pradeep is among the pioneers of Digital Marketing and has been part of the
Internet Industry since 1999. He is one of the most sought after experts in
Digital Marketing and has personally trained & advised CEOs across Asia
Pacific and Middle East. Pradeep was a co-founder of Whizlabs Software,
where he built a global brand (using Digital Marketing) for which Whizlabs
won the 'Most Innovative Indian IT Company' award from NASSCOM in 2004.
Since January 2010, over 1500 brands such as Nokia, Google, eBay,
Reliance, Star TV, Cisco, GE, MakeMyTrip, Naukri, Citibank,Toyota, Intel,
ITC, CNBC and CII have participated in more than 190 trainings by Digital
Vidya across Asia. He also sits on the advisory board of Social Media
Chambers Malaysia. Pradeep is a graduate of the prestigious Indian Institute
of Technology (IIT Delhi).
1250 Luncheon
1400 POST CONFERENCE CONCURRENT WORKSHOPS TRACKS
Track A
Gamification in Banking
David Wortley FRSA
CEO and Founder
Gamification and Enabling Technologies Strategic Solutions, United Kingdom
David Wortley is a UK based technologist and futurologist. He is an
internationally recognised expert on converging and emerging technologies
with a unique set of highly personal experiences and perspectives. He was
the Founding Director of the Serious Games Institute (SGI) at Coventry
University and was responsible for the development of the Institute as a glob-al
thought leader on the application of immersive technologies. His most
recent appointment is as Consulting Fellow at the Universiti Putra Malaysia
where he will be setting up a Global Centre of Excellence for Gamification and
Enabling Technologies. David is a respected and sought-after international
conference speaker and writer for global publications on Learning
Technologies, Defence and Health applications. He is the author of “Gadgets
to God.
Track B
Using Customer’s Observation in Developing New Product Ideas
Owen Hodda
Customer Experience Design Lead
National Australia Bank
His work at NAB focuses on integrating design practices into how the
organization solves customer and business problems. Using observational
research, design studio practices and exploratory prototyping, Owen delivers
new product and service concepts, unique customer understanding and
continuous customer experience improvements to the bank’s products and
services. He has extensive experience in customer research, insights
delivery, product development, concept prototyping and customer experience
design. In 2013, NAB launched its first ever “Smart Store”, with an interactive
format that blends iPads, touch screens and self-service ‘intelligent machines’
with ‘hip-to-hip’ conversations.
Track E
Strategic Branding and Retail Designs for Future Transformation
Keith Holmes
Regional Director - Asia
Allen International, Singapore
Keith has been assigned as Allen International’s regional director for Asia
since 2012 and brings considerable design experience to the role. Allen
international is a strategic retail design and branding consultancy
focused on financial services and have worked with more than 400 clients
around the world to create cost-efficient and innovative concepts based on
robust strategies which result in increased profitability for its clients. Keith is a
experienced architect with over 20 years of experience working in several
regions and design roles and brings a broad depth of specialized financial
industry knowledge. His team is responsible for many banking futuristic
designs from across the region.
1700 End of Day Two
OCTOBER 14, 2014