Fight for Yourself: How to Sell Your Ideas and Crush Presentations
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Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself. Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU. This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction. These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
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Fight for Yourself: How to Sell Your Ideas and Crush Presentations
- 1. FIGHT FOR YOURSELF HOW TO SELL YOUR IDEAS AND CRUSH PRESENTATIONS
- 2. DOES EVERY PRESENTATION YOU GIVE FEEL LIKE THIS?
- 3. THE ANSWERS YOU SEEK ARE COMING
- 4. EVERY PRESENTATION IS A STORY
- 5. **A page from Nancy Duarte’s book Resonate
- 6. UNDERSTANDING HOW TO MASTER PRESENTATIONS • The Story • STAR Moment (Something They’ll Always Remember)
- 7. EVERY PRESENTATION IS A SALE
- 8. LOVE IT OR HATE IT, NO SALE MEANS YOUR IDEA DIES ON THE SCREEN AND NEVER SEES THE LIGHT OF DAY.
- 9. So how do you sell your work? FOCUS ON THE THREE C’S CONVICTIONCONFIDENCE COMPREHENSION
- 10. CONFIDENCEAs much as people buy ideas, they buy you first. Stand tall. Never slump. Stay grounded in truth, but be original Believe it or they won’t STANCE POINT OF VIEW POSITION/FIRM BELIEF
- 11. COMPREHENSIONYou must understand their business; you must understand their why. How are they different? Pains, gains, & unarticulated needs Business Model. INDUSTRY CUSTOMER COMPETITION
- 12. CONVICTIONIf you don’t believe it they won’t either. Only present informed ideas that target the agreed upon problem. Maintain eye contact. Be bold, not desperate Trust your instincts ENGAGEMENT ATTITUDE INTUITION
- 13. WHERE TO NOW?
- 14. 1 2 3 DO YOUR HOMEWORK DONT EXPECT IT TO COME TO YOU EXPERIMENT AND TRY NEW THINGS
- 15. VALIDATEDEMONSTRATEVALIDATE ANSWER Comprehension Conviction Comprehension Confidence Comprehension Confidence ! • Frame & Reframe the problem • Dig into the Data • Research the consumer • Behavioral Insights • Posture / Stance • Original Point of View • Charisma & Optimism • Believe in yourself & the idea • Why your idea will succeed • Knowledge of their business • Understand the competition • Knowledge of their business • Understand the competition • Why your idea will succeed The Setup The Idea Overcoming Objections
- 16. NOW PUT ON YOUR ARMOR
- 17. BECAUSE YOU WILL GET BEAT UP
- 18. START THINKING LIKE A POLYMATH Learn to draw on complex bodies of knowledge to solve specific problems.
- 19. “With 30 linear steps, you get to 30;
- 20. -Ray Kurzweil “With 30 linear steps, you get to 30; with 30 steps exponentially, you get to one billion. In 25 years, a computer as powerful as today’s smartphones will be the size of a blood cell.”
- 21. WHAT DO YOU SEE?
- 26. CONFIDENCE CONVICTION COMPREHENSION FINDING YOUR TRIFORCE
- 27. SELF-EFFICACY IS YOUR SECRET TO SUCCESS IN THE GAME OF LIFE
- 28. “The belief in one’s capabilities to organize and execute the courses of action required to manage prospective situations.” - Albert Bandura SELF-EFFICACY
- 29. I believe self-efficacy adds up to… EFFORT GRIT SELF ACTUALIZATION + OPTIMISM+ = !
- 31. CONFIDENCE BUILDING ON YOUR FOUNDATION COMPREHENSION CONVICTION
- 32. UNDERSTANDING HOW TO MASTER PRESENTATIONS • The Story • STAR Moment (Something They’ll Always Remember)