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RESTAURANT
MARKETING
Restaurant
owners
Store
owners
Marketing
managers
Promotion
managers
Who is this for ?
Are you one of them ?
Well, its your lucky day
Because.
We are
Going to
HELPYOU !
MARKETING PLAN & STRATEGY
SOCIAL MEDIA
OUTREACH & PR STRATEGY
BRANDING & DESIGN
COPYWRITING
OUTSOURCING
So, first of all
So, first of all
You should have
So, first of all
You should have
RESTAURANT MARKETING
So, first of all
You should have
RESTAURANT MARKETING
CHECKLIST
Google My Business
Google My Business
Facebook Page or Website/Landing page
Google My Business
Facebook Page or Website/Landing page
Instagram, Twitter, or other social media
Google My Business
Facebook Page or Website/Landing page
Instagram, Twitter, or other social media
Local Food Directory Site
Google My Business
Facebook Page or Website/Landing page
Instagram, Twitter, or other social media
Local Food Directory Site
E-Commerce & Deals Site
Google My Business
Facebook Page or Website/Landing page
Instagram, Twitter, or other social media
Local Food Directory Site
E-Commerce & Deals Site
Communities & Influencer Outreach
#1
#1
Google My Business
puts your business info on Search, Maps and Google+ so that
customers can find you,
Google My Business
puts your business info on Search, Maps and Google+ so that
customers can find you,
Google My Business
puts your business info on Search, Maps and Google+ so that
customers can find you,
no matter what device they’re using.
Learn how to set it up here.
Besides Google My Business, Google can help you to
advertise your business using Google AdWords and Google
Display Network (GDN)
You can advertise with either one depending on your
marketing goals:
Brand awareness
Increase your site traffic
Increase leads
Increase FB page likes, Twitter following
Restaurant Marketing 101
Restaurant Marketing 101
Have you seen this ad
before while searching
in Google?
Have you seen this ad
before while searching
in Google?
Well, now you know
what AdWords are.
Have you seen this ad
before while searching
in Google?
 Best For : Store Profile, Product Review, Site Traffic, Lead Conversion
Well, now you know
what AdWords are.
Restaurant Marketing 101
Restaurant Marketing 101
Have you seen this ad
before while browsing
online?
Have you seen this ad
before while browsing
online?
Well, now you know
what GDN are.
Have you seen this ad
before while browsing
online?
Well, now you know
what GDN are.
 Best For : Brand Awareness, Targeted Ads, Remarketing
#2
Facebook Website
VS
#2
FACEBOOK or WEBSITE ?
FACEBOOK or WEBSITE ?
Let’s see the difference
Facebook Website
Facebook Website
Facebook Website
Easy to Set Up & Free Costly
Facebook Website
Easy to Set Up & Free
Limited Design
Costly
Full Control
Facebook Website
Easy to Set Up & Free
Limited Design
Higher User Engagement
Costly
Full Control
Need Effort to bring traffic
Facebook Website
Easy to Set Up & Free
Limited Design
Higher User Engagement
Low Commitment
Costly
Full Control
Need Effort to bring traffic
Regular Maintenance
Learn more about the pros and cons of using facebook or website.
If you only want to set up a restaurant info page,
along with few regular updates about your restaurant promotion and events,
I would recommend just setting up a
Facebook page.
If you only want to set up a restaurant info page,
along with few regular updates about your restaurant promotion and events,
I would recommend just setting up a
Facebook page.
if you choose facebook
Creating Facebook Business Page
is quick and simple to do.
if you choose facebook
Creating Facebook Business Page
is quick and simple to do.
Once you got that set up, you can also
advertise your Page, Posts, Website
through Facebook Advert
if you choose facebook
Creating Facebook Business Page
is quick and simple to do.
Once you got that set up, you can also
advertise your Page, Posts, Website
through Facebook Advert
 Best For : Brand Awareness, Targeted Ads
if you choose Website
Few things you need to do when you’re setting your website.
if you choose Website
Few things you need to do when you’re setting your website.
 Domain Name
We would recommend you to buy your own domain name.
It looks more legit and official from your customers point of view.
 Domain and Email Hosting
 Website Builder or Hire a Developer
if you choose Website
Few things you need to do when you’re setting your website.
 Domain Name
We would recommend you to buy your own domain name.
It looks more legit and official from your customers point of view.
 Domain and Email Hosting
 Website Builder or Hire a Developer
Buy and setup your own domain with GoDaddy
Compare all the top domain hosting available. Make sure that the
server is located locally (or at least close by) to ensure that your site
loading time is quick.
E-MAIL HOSTING
E-MAIL HOSTING
E-MAIL HOSTING
Instead of using those boring @gmail, @yahoo, @live email,
you can use your own domain name.
Top Email Hosting Provider :
E-MAIL HOSTING
Instead of using those boring @gmail, @yahoo, @live email,
you can use your own domain name.
Top Email Hosting Provider :
 Domain Hosting Provider
 Gmail (Starts from $3/user/month)
 Zoho (Up to 25 users free, then starts from $2.5/user/month)
BLOG
BLOG
A blog or web log is a site made up of usually short, frequently updated
posts that are arranged chronologically.
BLOG
A blog or web log is a site made up of usually short, frequently updated
posts that are arranged chronologically.
Start your own free blog with :
BLOG
 Blogger
 Blog
 WordPress
A blog or web log is a site made up of usually short, frequently updated
posts that are arranged chronologically.
Start your own free blog with :
BLOG
 Blogger
 Blog
 WordPress
PAGELANDING
A Landing Page is a one page site distinct from your website that
has been designed for a single focused objective.
PAGELANDING
A Landing Page is a one page site distinct from your website that
has been designed for a single focused objective.
Set up your landing page with :
PAGELANDING
 WordPress (starts from $0, recommended for blog or basic website)
 LeadPages (starts from $25/month)
 Unbounce (starts from $49/month)
#3
#3
Restaurant Marketing 101
Restaurant Marketing 101
Set up your Instagram account
Make sure that you set up your Instagram Profile properly
Once it’s been set up, start posting your photos in
Instagram.
1
2
3
Set up your Instagram account
Make sure that you set up your Instagram Profile properly
Once it’s been set up, start posting your photos in
Instagram.
1
2
3
Recently, new features allow you to
advertise with Instagram through Facebook
Power Editor.
Restaurant Marketing 101
Twitter is recommended for quick bite sized news updates.
Set up your Business Twitter account
Find the most trending hashtag in Twitter at
What the Trend
Make sure that you are using the trendiest
and most revelant hashtag to ensure you get
maximum exposure.
FOOD BLOGGER
FOOD BLOGGER
Invite the food bloggers & foodie in your local area.
Here is a list of the TOP Food Bloggers in Jakarta
Also, don’t forget to invite the Zomato’s
Top Food Bloggers and Top Foodie
FOOD BLOGGER
Invite the food bloggers :
Make sure you give them plenty of time to take
YUMMY PHOTOS of your food and menu.
#4
#4
LOCAL FOOD
Directory Site
Beside food bloggers and foodies, you will also need to let few other
sites know of your existence:
 Open Rice
 Qraved
 What’s New Jakarta
FOOD & EVENT DIRECTORY
If you have the space to rent out your restaurant for meeting or
event, you can also do the following:
Reach out to your local community.
You can find out more about the local community and event that
is going on in your local areas through Meet Up and EventBrite.
Reach out to the businesses around your areas.
You can distribute flyers/brochures to those businesses.
Let those communities and businesses know that your restaurant is
open for rent for business meetings or events.
1
2
MEETING OR EVENT
#5
#5
DEALS SITE
DEALS SITE
Deals sites are very good promotional tools for your new restaurants as
the customers that scours those sites are buyers ready to purchase
deals now.
What some people might not know is that due to the impulsive nature of
the deals sites, some customers might forget to redeem the deals before
it expires. So it will bring additional revenues for your restaurants.
Good deals sites in Indonesia:
 Kaskus
 Groupon Disdus (or Groupon for outside Indonesia)
 Living Social (also available outside Indonesia)
 MetroDeal
 LaKupon
 eVoucher
 Blip A Deal
DEALS SITE
BRANDING & MARKETING
So now you want to learn design and create your own
marketing & promotional materials.
BRANDING & MARKETING
Old Fashioned Way: Adobe Photoshop and Illustrator
So now you want to learn design and create your own
marketing & promotional materials.
Old Fashioned Way: Adobe Photoshop and Illustrator
New & Easy Way:
 Drag & Drop, Online Design Tool: Canva (Starts from $0)
 Creating your own Logo and other branding materials: Tailor Brands
(Starts from $39)
Go to Canva Design School to learn about branding & graphic design.
BRANDING & MARKETING
CONTENT & COPYWRITING
CONTENT & COPYWRITING
Copywriting is writing that sells your products/services
and convinces your customers to take action.
CONTENT & COPYWRITING
Copywriting is writing that sells your products/services
and convinces your customers to take action.
Study about Copywriting:
Go to Kopywriting Kourse if you want to learn more about Copywriting.
For blog writers or startups, go to CopyBlogger to learn more about Copywriting
and Content Marketing.
#6
#6
OUTSOURCE YOUR WORK
If some of these jobs just seem to be too much for you, you can always outsource
these jobs to freelancers around the world.
You can look for freelancers to help you to do any of the jobs listed above: Graphic
Designs, Interior Designs, Photography, Video, Animation, Website, Social Media, PR
and so on.
OUTSOURCE YOUR WORK
These are few freelancing sites :
 SribuLancer (Indonesia only)
 SeekMi (Indonesia only)
 Elance
 UpWork
 Fiverr (Price starts from $5)
You can learn more about digital marketing through:
 HubSpot, SideKick
 Neil Patel’s Blog: QuickSprout, CrazyEgg and KissMetrics
LEARN MORE ABOUT DIGITAL MARKETING
You can learn more about digital marketing through:
 HubSpot, SideKick
 Neil Patel’s Blog: QuickSprout, CrazyEgg and KissMetrics
There are so many free courses available online nowdays :
 Coursera
 Udemy
I would recommend a course by Evan Kimbrell (The Non-Technical
Person’s Guide to Building Product and Launch Idea to MVP with No CTO
and No Coding)
 SkillShare
LEARN MORE ABOUT DIGITAL MARKETING
HOW CAN WE HELP YOU ?
Do you want to set
up your online
presence?
HOW CAN WE HELP YOU ?
Do you want to set
up your online
presence?
Do you want to
grab more
followers?
HOW CAN WE HELP YOU ?
Do you want to set
up your online
presence?
Do you want to
grab more
followers?
Do you want to
improve your site
traffic?
HOW CAN WE HELP YOU ?
Do you want to set
up your online
presence?
Do you want to
grab more
followers?
Do you need to create
brochure, company
profile, leaflet, website?
Do you want to
improve your site
traffic?
HOW CAN WE HELP YOU ?
Do you want to set
up your online
presence?
Do you want to get
more leads?
Do you want to
grab more
followers?
Do you need to create
brochure, company
profile, leaflet, website?
Do you want to
improve your site
traffic?
HOW CAN WE HELP YOU ?
Feel
Feel
FREE
Feel
FREE
to contact US
SCHEDULE A
SCHEDULE A
SCHEDULE A
TIME WITH US
SCHEDULE A
TIME WITH US
For your
30 minutes
SCHEDULE A
TIME WITH US
For your
FREE30 minutes
SCHEDULE A
TIME WITH US
For your
FREE30 minutes
CONSULTATION
CLICK
Livia
0817-766-333
livia@digitalnoobs.com

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Restaurant Marketing 101

  • 3. Are you one of them ? Well, its your lucky day
  • 5. MARKETING PLAN & STRATEGY SOCIAL MEDIA OUTREACH & PR STRATEGY
  • 8. So, first of all You should have
  • 9. So, first of all You should have RESTAURANT MARKETING
  • 10. So, first of all You should have RESTAURANT MARKETING CHECKLIST
  • 12. Google My Business Facebook Page or Website/Landing page
  • 13. Google My Business Facebook Page or Website/Landing page Instagram, Twitter, or other social media
  • 14. Google My Business Facebook Page or Website/Landing page Instagram, Twitter, or other social media Local Food Directory Site
  • 15. Google My Business Facebook Page or Website/Landing page Instagram, Twitter, or other social media Local Food Directory Site E-Commerce & Deals Site
  • 16. Google My Business Facebook Page or Website/Landing page Instagram, Twitter, or other social media Local Food Directory Site E-Commerce & Deals Site Communities & Influencer Outreach
  • 17. #1
  • 18. #1
  • 19. Google My Business puts your business info on Search, Maps and Google+ so that customers can find you,
  • 20. Google My Business puts your business info on Search, Maps and Google+ so that customers can find you,
  • 21. Google My Business puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they’re using.
  • 22. Learn how to set it up here.
  • 23. Besides Google My Business, Google can help you to advertise your business using Google AdWords and Google Display Network (GDN)
  • 24. You can advertise with either one depending on your marketing goals: Brand awareness Increase your site traffic Increase leads Increase FB page likes, Twitter following
  • 27. Have you seen this ad before while searching in Google?
  • 28. Have you seen this ad before while searching in Google? Well, now you know what AdWords are.
  • 29. Have you seen this ad before while searching in Google?  Best For : Store Profile, Product Review, Site Traffic, Lead Conversion Well, now you know what AdWords are.
  • 32. Have you seen this ad before while browsing online?
  • 33. Have you seen this ad before while browsing online? Well, now you know what GDN are.
  • 34. Have you seen this ad before while browsing online? Well, now you know what GDN are.  Best For : Brand Awareness, Targeted Ads, Remarketing
  • 35. #2
  • 38. FACEBOOK or WEBSITE ? Let’s see the difference
  • 41. Facebook Website Easy to Set Up & Free Costly
  • 42. Facebook Website Easy to Set Up & Free Limited Design Costly Full Control
  • 43. Facebook Website Easy to Set Up & Free Limited Design Higher User Engagement Costly Full Control Need Effort to bring traffic
  • 44. Facebook Website Easy to Set Up & Free Limited Design Higher User Engagement Low Commitment Costly Full Control Need Effort to bring traffic Regular Maintenance Learn more about the pros and cons of using facebook or website.
  • 45. If you only want to set up a restaurant info page, along with few regular updates about your restaurant promotion and events, I would recommend just setting up a Facebook page.
  • 46. If you only want to set up a restaurant info page, along with few regular updates about your restaurant promotion and events, I would recommend just setting up a Facebook page.
  • 47. if you choose facebook Creating Facebook Business Page is quick and simple to do.
  • 48. if you choose facebook Creating Facebook Business Page is quick and simple to do. Once you got that set up, you can also advertise your Page, Posts, Website through Facebook Advert
  • 49. if you choose facebook Creating Facebook Business Page is quick and simple to do. Once you got that set up, you can also advertise your Page, Posts, Website through Facebook Advert  Best For : Brand Awareness, Targeted Ads
  • 50. if you choose Website Few things you need to do when you’re setting your website.
  • 51. if you choose Website Few things you need to do when you’re setting your website.  Domain Name We would recommend you to buy your own domain name. It looks more legit and official from your customers point of view.  Domain and Email Hosting  Website Builder or Hire a Developer
  • 52. if you choose Website Few things you need to do when you’re setting your website.  Domain Name We would recommend you to buy your own domain name. It looks more legit and official from your customers point of view.  Domain and Email Hosting  Website Builder or Hire a Developer
  • 53. Buy and setup your own domain with GoDaddy Compare all the top domain hosting available. Make sure that the server is located locally (or at least close by) to ensure that your site loading time is quick.
  • 56. E-MAIL HOSTING Instead of using those boring @gmail, @yahoo, @live email, you can use your own domain name. Top Email Hosting Provider :
  • 57. E-MAIL HOSTING Instead of using those boring @gmail, @yahoo, @live email, you can use your own domain name. Top Email Hosting Provider :  Domain Hosting Provider  Gmail (Starts from $3/user/month)  Zoho (Up to 25 users free, then starts from $2.5/user/month)
  • 58. BLOG
  • 59. BLOG
  • 60. A blog or web log is a site made up of usually short, frequently updated posts that are arranged chronologically. BLOG
  • 61. A blog or web log is a site made up of usually short, frequently updated posts that are arranged chronologically. Start your own free blog with : BLOG  Blogger  Blog  WordPress
  • 62. A blog or web log is a site made up of usually short, frequently updated posts that are arranged chronologically. Start your own free blog with : BLOG  Blogger  Blog  WordPress
  • 64. A Landing Page is a one page site distinct from your website that has been designed for a single focused objective. PAGELANDING
  • 65. A Landing Page is a one page site distinct from your website that has been designed for a single focused objective. Set up your landing page with : PAGELANDING  WordPress (starts from $0, recommended for blog or basic website)  LeadPages (starts from $25/month)  Unbounce (starts from $49/month)
  • 66. #3
  • 67. #3
  • 70. Set up your Instagram account Make sure that you set up your Instagram Profile properly Once it’s been set up, start posting your photos in Instagram. 1 2 3
  • 71. Set up your Instagram account Make sure that you set up your Instagram Profile properly Once it’s been set up, start posting your photos in Instagram. 1 2 3 Recently, new features allow you to advertise with Instagram through Facebook Power Editor.
  • 73. Twitter is recommended for quick bite sized news updates. Set up your Business Twitter account Find the most trending hashtag in Twitter at What the Trend Make sure that you are using the trendiest and most revelant hashtag to ensure you get maximum exposure.
  • 76. Invite the food bloggers & foodie in your local area. Here is a list of the TOP Food Bloggers in Jakarta Also, don’t forget to invite the Zomato’s Top Food Bloggers and Top Foodie FOOD BLOGGER Invite the food bloggers : Make sure you give them plenty of time to take YUMMY PHOTOS of your food and menu.
  • 77. #4
  • 79. Beside food bloggers and foodies, you will also need to let few other sites know of your existence:  Open Rice  Qraved  What’s New Jakarta FOOD & EVENT DIRECTORY
  • 80. If you have the space to rent out your restaurant for meeting or event, you can also do the following: Reach out to your local community. You can find out more about the local community and event that is going on in your local areas through Meet Up and EventBrite. Reach out to the businesses around your areas. You can distribute flyers/brochures to those businesses. Let those communities and businesses know that your restaurant is open for rent for business meetings or events. 1 2 MEETING OR EVENT
  • 81. #5
  • 83. DEALS SITE Deals sites are very good promotional tools for your new restaurants as the customers that scours those sites are buyers ready to purchase deals now. What some people might not know is that due to the impulsive nature of the deals sites, some customers might forget to redeem the deals before it expires. So it will bring additional revenues for your restaurants.
  • 84. Good deals sites in Indonesia:  Kaskus  Groupon Disdus (or Groupon for outside Indonesia)  Living Social (also available outside Indonesia)  MetroDeal  LaKupon  eVoucher  Blip A Deal DEALS SITE
  • 86. So now you want to learn design and create your own marketing & promotional materials. BRANDING & MARKETING Old Fashioned Way: Adobe Photoshop and Illustrator
  • 87. So now you want to learn design and create your own marketing & promotional materials. Old Fashioned Way: Adobe Photoshop and Illustrator New & Easy Way:  Drag & Drop, Online Design Tool: Canva (Starts from $0)  Creating your own Logo and other branding materials: Tailor Brands (Starts from $39) Go to Canva Design School to learn about branding & graphic design. BRANDING & MARKETING
  • 89. CONTENT & COPYWRITING Copywriting is writing that sells your products/services and convinces your customers to take action.
  • 90. CONTENT & COPYWRITING Copywriting is writing that sells your products/services and convinces your customers to take action. Study about Copywriting: Go to Kopywriting Kourse if you want to learn more about Copywriting. For blog writers or startups, go to CopyBlogger to learn more about Copywriting and Content Marketing.
  • 91. #6
  • 92. #6
  • 93. OUTSOURCE YOUR WORK If some of these jobs just seem to be too much for you, you can always outsource these jobs to freelancers around the world. You can look for freelancers to help you to do any of the jobs listed above: Graphic Designs, Interior Designs, Photography, Video, Animation, Website, Social Media, PR and so on.
  • 94. OUTSOURCE YOUR WORK These are few freelancing sites :  SribuLancer (Indonesia only)  SeekMi (Indonesia only)  Elance  UpWork  Fiverr (Price starts from $5)
  • 95. You can learn more about digital marketing through:  HubSpot, SideKick  Neil Patel’s Blog: QuickSprout, CrazyEgg and KissMetrics LEARN MORE ABOUT DIGITAL MARKETING
  • 96. You can learn more about digital marketing through:  HubSpot, SideKick  Neil Patel’s Blog: QuickSprout, CrazyEgg and KissMetrics There are so many free courses available online nowdays :  Coursera  Udemy I would recommend a course by Evan Kimbrell (The Non-Technical Person’s Guide to Building Product and Launch Idea to MVP with No CTO and No Coding)  SkillShare LEARN MORE ABOUT DIGITAL MARKETING
  • 97. HOW CAN WE HELP YOU ?
  • 98. Do you want to set up your online presence? HOW CAN WE HELP YOU ?
  • 99. Do you want to set up your online presence? Do you want to grab more followers? HOW CAN WE HELP YOU ?
  • 100. Do you want to set up your online presence? Do you want to grab more followers? Do you want to improve your site traffic? HOW CAN WE HELP YOU ?
  • 101. Do you want to set up your online presence? Do you want to grab more followers? Do you need to create brochure, company profile, leaflet, website? Do you want to improve your site traffic? HOW CAN WE HELP YOU ?
  • 102. Do you want to set up your online presence? Do you want to get more leads? Do you want to grab more followers? Do you need to create brochure, company profile, leaflet, website? Do you want to improve your site traffic? HOW CAN WE HELP YOU ?
  • 103. Feel
  • 109. SCHEDULE A TIME WITH US For your 30 minutes
  • 110. SCHEDULE A TIME WITH US For your FREE30 minutes
  • 111. SCHEDULE A TIME WITH US For your FREE30 minutes CONSULTATION
  • 112. CLICK