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Digital Influence Group SparkTM,[object Object],Employee Brand Ambassador Program,[object Object],July 2011,[object Object]
2,[object Object],INTRODUCTION,[object Object],Digital Influence Group SparkTM leverages the power and potential of the Social Employee to represent the brand in the growing digital conversation,[object Object],Why Is It Needed?,[object Object],[object Object]
Managers are confused and struggling to find ways to get employees involved and maintain participation
Employees are unsure of what they can and cannot say and do online
Social policies have existed for years, but were created with little insight from employees or their social media behaviors
Many out-of-the-box social media training programs fail to acknowledge employees’ individual strengths and engagement preferences,[object Object]
4,[object Object],THE MANAGER PERSPECTIVE,[object Object],I need to know my employees…,[object Object],are actively using social media to develop their brand and find the right people to participate,[object Object],are familiar with our social policies and guidelines,[object Object],want to be involved in the development of our brand programs,[object Object],recognize that they are representatives of the brand,[object Object],believe that we are here to support them,[object Object],are willing to share information about our brand,[object Object]
5,[object Object],IS THE SOLUTION,[object Object],Digital Influence Group SparkTMidentifies and leverages ,[object Object],the intersection between social profiling, employee behavioral preferences and brand objectives,[object Object],Digital Influence Group SparkTM,[object Object],Behavioral Analysis Examples,[object Object],Social Profiling Examples,[object Object],[object Object]
Klout Standard of Influence
“The 5 Types of Influencers on the Web” – Lisa Barone
“Social Media Personality Types” – Gravity7
Myers Briggs Type Indicator

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Digital Influence Group Spark - Employee Brand Ambassador Program