China's streaming ecosystem differs significantly from the West in several key ways:
- Platforms in China predominantly make money from user donations to streamers rather than subscriptions like in the West.
- Entertainment content is far more popular than games, and non-game streamers earn more than game streamers from donations.
- Chinese viewers are more engaged through innovative features like bullet comments, which foster interaction between viewers and streamers.
- Mobile gaming is massive in China, and the most streamed games are mobile titles, unlike the West where no mobile games were in the top 10.
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23. And how it differs to the West
An introduction to