SlideShare ist ein Scribd-Unternehmen logo
1 von 23
Downloaden Sie, um offline zu lesen
And how it differs to the West
An introduction to
1. China’s Streaming Ecosystem 04
2. Most Popular Games 12
3. China’s Top Game Streamers 16
© Newzoo 2019
Navigating and understanding China’s unique streaming ecosystem
3
Tianyi Gu
China Market Analyst
China’s streaming ecosystem is a far cry from what’s going
on in the West, in terms of content, monetization, and how
the audience interacts with the content. While platforms
such as Twitch and YouTube generate the majority of their
revenues through subscriptions, China’s biggest platforms,
including YY Live, Huya, and Douyu, predominantly make
money from user donations to streamers. Streamers take
home around 30-40% of these donations, with platforms
and streaming guilds receiving the rest. Streaming guilds
are essentially celebrity management companies that
recruit, train, and promote signed streamers.
Viewers in China are more willing to spend big on general
entertainment content than on games, so platforms such as
Huyu, Douyu, and Tencent Egame are experimenting with
new promotion strategies to put their streamers in the
spotlight. This has resulted in a slew of reality TV shows
aiming to bridge the gap between game streaming,
esports, and general entertainment, with some promising
results.
China is a mobile-first country and this is reflected in its
game-streaming market. The collective nature of traditional
Chinese culture also means that its viewers engage with
content differently to Western viewers. Interactions
between viewers and the streamers are far more prominent
in China, thanks to innovative platform features such as
bullet chats. Chinese streaming platforms are also generally
less toxic toward women, as gender balance is very
important in Chinese culture. In fact, there is less toxicity all
round, as gaming and streaming are considered social
activities in China.
In this whitepaper, we deep dive into the Chinese
streaming ecosystem, zooming in on its unique features, its
most popular titles and streamers, and how it differs to the
Western streaming market.
The average user donations
received by a top 100
streamer in 2018 (before
platforms/streaming guilds
took their cut).
Note: For this whitepaper, we used the year-end exchange rate of 1 USD = 6.8755 CNY.
1. CHINA’S
STREAMING
ECOSYSTEM
© Newzoo 2019
of Huya’s revenues in
2018 came from user
donations.
of the top 100 Chinese
streamers in 2018 were
non-game streamers.
© Newzoo 2019
How platforms monetize in China differs from the West
6
Entertainment content on live-streaming platforms is far more
popular in China than in the West. In fact, seven of 2018’s top 10 Chinese
streaming sites focus on general entertainment, including singing and dance.
In the West, however, most of the top platforms—like Twitch and YouTube—
are focused on games for live streaming.
Streaming platforms in China also feature different monetization strategies
compared to the West. Twitch and YouTube generate most of their revenues
via subscriptions and advertising, while Chinese platforms monetize by taking
a cut of virtual-item sales, which are often used as donations to streamers. In
2018, 95% of YY Live’s and Huya’s revenues came from the sale of virtual
items. China’s mobile-first culture is also a factor, with many Chinese
streaming sites being optimized for smaller screens. Four of China’s top 10
streaming sites are mobile first.
China’s game-streaming market first exploded in 2013 and 2014 when
platforms like Douyu and Huya launched. These platforms became the market
leaders by pouring capital into attracting top streamers. Both platforms
signed plenty of million-dollar exclusivity deals with top streamers. The initial
craze saw large amounts of money flowing into the market; yet, something
had to give. Eventually, the bubble burst. PandaTV, China’s third-largest
game-streaming platform in 2018, filed for bankruptcy in March 2019. Up until
this point, the company struggled for two years and ultimately failed to
secure investment. Today, the Chinese game-streaming market is more
stable, dominated by Huya and Douyu. Interestingly, Tencent owns a stake in
both these platforms. These top platforms have shifted their focus to original
content creation and buying third-party media rights.
TOP 10 STREAMING PLATFORMS IN CHINA
By user donations | 2018
#
STREAMING
PLATFORM
CONTENT
FOCUS
MAIN
PLATFRORM
USER
DONATIONS
1 YY Live YY直播 Entertainment PC $1,518M*
2 Huya 虎牙 Games PC $646M*
3 Huoshan 火山直播 Entertainment Mobile $542M
4 Inke 映客 Entertainment Mobile $458M
5 Douyu 斗鱼 Games PC $433M
6 Huajiao 花椒 Entertainment Mobile $217M
7 Kuaishou 快手 Entertainment Mobile $169M
8 PandaTV 熊猫直播 Games PC $167M
9 Fanxing 繁星直播 Entertainment PC $134M
10 KKTV KK直播 Entertainment PC $116M
Source: Newzoo in partnership with
* Source: public financials.
© Newzoo 2019
Entertainment plays a central role when it comes to platforms promoting game streamers in China
7Source: Newzoo in partnership with
Owing to the Chinese audience’s willingness to spend big
on general entertainment, non-game streamers earn far
more via donations than game streamers. For example, 87
of the top 100 in 2018 streamers (by donations) were non-
game streamers. On average, a top 100 streamer received
$3.66 million in donations in 2018 (before guilds and
platforms took a cut), with game streamers averaging $3.57
million and non-game streamers averaging $3.67 million.
Looking at the platforms used by the top 100 streamers, 45
streamed via YY Live, 17 via Huya, and 11 via Douyu.
In a bid to increase revenues from donations, game-
streaming platforms are now innovating their streamer-
promotion strategies. Huya, Douyu, and Tencent Egame, for
example, have each produced an original variety show
starring game streamers. Even Riot Games, the publisher
behind League of Legends, is partnering with Tencent, LoL
Pro League, and Douyu for the “Go! Heroes’’, which will
show three celebrities setting up professional LoL teams
and inviting top streamers to compete against one another.
Similarly, Huya’s “Godlie’’ features the platform’s top game
streamers playing the boardgame Werewolf. Meanwhile,
Tencent organizes the “Egame 202’’ talent show, which
gives contestants the chance to win a streaming
partnership with the platform. This kind of shoulder content
is great for reaching new demographics.
of the top 100 Chinese
streamers by donations in 2018
were non-game streamers.
The average user
donations received by a
top 100 streamers in 2018.
© Newzoo 2019
Huya and Douyu compete for market leader
YY.com established the first gaming-
specific streaming platform, YY
Gaming, which launched back in 2012.
In 2014, the platform became so
popular that it spun off as an
independent entity: Huya. In May
2018, Huya became the first public
Chinese game-streaming platform.
Huya reported $678.3 million in
revenues in 2018 (+113.4% year on
year), and 116.6 million MAU (+34.5%
year on year) at the end of 2018.
Popular Asian esports leagues such
as LPL, LCK, and KPL have all been
broadcast on Huya.
Douyu was the first game-streaming
platform to pour a huge amount of
capital into signing top streamers. In
just two years, this strategy helped the
platform overtake Huya as the largest
game-streaming platform in China.
While other platforms catching up,
Douyu had already shifted its focus to
content creation, aiming to cover a
broader spectrum of content. Fast
forward to today, and the platform
now actively organizes first-party
esports tournaments. Douyu, however,
failed to capitalize on China’s mobile
esports boom between 2016 and 2017,
meaning Huya was able to catch up.
HUYA
Founded In: Nov 2014
HQ: Guangzhou, China
DOUYU
Founded In: Jan 2014
HQ: Wuhan, China
Game streaming
platform in China by
user donations in 2018
Game streaming
platform in China by
user donations in 2018
8Source: Newzoo in partnership with
© Newzoo 2019
PUBLISHER
STREAMING PLATFORM
PUBLISHER
STREAMING PLATFORM
© Newzoo 2019
Severe competition makes it difficult for streamers to succeed without a guild
10
TOP 10 STREAMER GUILDS IN CHINA
By business value* | As of Dec 31, 2018
# STREAMER GUILDS
CONTENT
FOCUS
BUSINESS
VALUE
DONATIONS
IN 2018
ACTIVE
STREAMERS
1 Bgoose 大鹅文化
(Mobile)
Games
$173M $21M 1,378
2 Aipai 爱拍原创 Games $133M $34M 442
3 xRock 炫石互娱 Games $128M $17M 878
4 YW Media 渝万传媒 Games $107M $27M 4,870
5 Wudi Media 吉林舞帝传媒
Entertain-
ment
$105M $72M 246
6 China Blue 中国蓝娱乐
Entertain-
ment
$101M $78M 685
7 Famulei 伐木累 Games $78M $15M 40
8 Elephant EL-小象互娱 Games $73M $19M 863
9 Yujia 娱加 Combined $71M $40M 213
10 AO 傲之最 Games $68M $19M 515
* The business value of a guild is the aggregation of business values of individual streamers in
the guild. The business value of a streamer is mainly estimated based on donations, advertising
income, and proportion of paying users among his/her followers.
Source: Newzoo in partnership with
Streamer guilds in China are similar to celebrity management
companies; they recruit, train, and promote signed streamers, earning
revenues by taking a cut of the streamers’ earnings. Guilds help
streamers build stronger connections with their followers, ultimately
resulting in more revenues from user donations. Every party benefits:
the streamers, the platforms, and, of course, the guilds themselves.
China’s unique ecosystem of platforms guilds, streamers, and viewers
fosters the development of live-streaming communities, helping
platforms and streamers boost user engagement and retention rates.
China’s streamers are not obligated to join a guild, however. While
independent streamers benefit from keeping 100% of their earnings,
they often lack the resources, assets, and reach necessary to grow a big
community. With hundreds of streaming platforms and countless
streamers, it is even more difficult for independent streamers to stand
out—especially if they are newcomers.
Despite the fact that entertainment content is more popular than game
content in China, its gaming-focused guilds are generally bigger. Many
companies are vying for a piece of the entertainment pie, meaning
competition between entertainment-focused guilds is fiercer. What’s
more, game-focused guilds tend to represent more streamers and are
spread across several platforms. This results in higher valuations. China’s
fastest-growing guild by far is Bgoose Culture, mostly due to the
company quickly adapting to the mobile esports boom. It now
represents many of the top Chinese streamers for Honor of Kings, PUBG
Mobile, and CrossFire Mobile—three of China’s most popular mobile
esports titles.
.
© Newzoo 2019
This is very important in China from a cultural perspective
11
Screenshot of bullet chats when the Chinese team Invictus Gaming won the 2018
League of Legends World Championship in November 2018. Source: Bilibili.
bullet chats were posted on
official channels of the 2018
LoL World Championship
during the elimination stage.
Source: Newzoo in partnership with
TOP 3 STREAMING PLATFORMS IN CHINA
By total number of bullet chats | 2018
1.
2.
3.
10 billion
8 billion
6 billion
Bullet chats are user comments that move across users’ screens like bullets
when using a streaming platform. These comments are just one way for users to
interact with streamers. The concept originated from Japanese video-sharing
platform Niconico. In China, AcFun was the first platform to use the feature, but
they were popularized in the market by leading anime-streaming site Bilibili.
Bullet chats are now so popular in China that almost every site now features
them, including iQiyi and Youku, which are essentially China’s versions of Netflix
and YouTube, respectively. Chinese streaming platforms monetize bullet chats by
giving users the chance to buy additional features, such as different text colors.
Many find bullet chats annoying at first, as they can become so active that they
cover the video itself. However, they help Chinese viewers feel more connected
to other viewers. This fits in with traditional Chinese culture, which values
collectivism and social connection. Simply put, bullet chats have transformed
China’s live-streaming viewing experience by adding a new level of interaction.
Although China’s entertainment-streaming platforms generate more revenues via
donations, game-streaming platforms have far higher user engagement. In 2018,
Huya boasted the most bullet chats in the Chinese streaming ecosystem, with 10
billion. What’s more, viewers of game content tend to be outspoken while
discussing streamers’ tactics and techniques. Esports content, in particular,
evokes a strong emotional response from viewers—especially if their favorite
teams or players are involved. For example, when a Chinese team made it to the
elimination stage of the 2018 League of Legends World Championship, more than
9 million bullet chats were shared on the competition’s official Douyu and Huya
channels.
2. MOST POPULAR
GAMES
© Newzoo 2019
of the most streamed
games in China were
mobile games in 2018,
vs. none on Twitch.
© Newzoo 2019
In 2018, 75% of the of streams generated by the top 10 games came from mobile titles
14Source: Newzoo in partnership with
TOP 10 GAMES ACROSS CHINESE
STREAMING PLATFORMS
By number of streams | 2018
# GAME PLATFORM PUBLISHER
NUMBER
OF
STREAMS*
1 Honor of Kings Mobile Tencent 42.0M
2 PUBG Mobile Mobile Tencent 20.7M
3 PUBG PC Tencent 10.0M
4 League of Legends PC Tencent 9.6M
5 CrossFire Mobile Mobile Tencent 4.5M
6 PUBG - Full Ahead Mobile Tencent 3.6M
7 CrossFire PC Tencent 3.5M
8 Knives Out Mobile NetEase 3.1M
9 QQ Speed Mobile Mobile Tencent 2.9M
10 Dungeon & Fighter PC Tencent 2.2M
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
TOP 10 GAMES ON
TWITCH IN 2018
Mobile gaming is massive in China, with 70% of the online
population having played mobile games in 2018. Six out of the
top 10 most-streamed games in China were mobile games
across all streaming platforms.
What’s more, three-quarters of all streams for the top 10 games
were mobile titles. In contrast, there were no mobile games on
Twitch’s top 10 most-streamed titles for 2018. Naturally, games
that are popular on Twitch are not necessarily big in China.
Fortnite, for example, was Twitch’s most-streamed title in 2018
with 58 million streams. Yet, it was not popular at all in China,
where PUBG was far more prevalent. Together, PUBG, PUBG
Mobile, and PUBG – Full Ahead totaled 34 million streams in
China in 2018, compared to 11 million on Twitch.
Looking at the Twitch top 10, there is far more diversity when it
comes to IP. The top 10 for China’s streaming platforms is much
less varied; most titles are mobile adaptations of successful PC
franchises like PUBG and CrossFire. Almost every top PC game
in China has been adapted to mobile. These mobile versions
often grow so big that they eclipse the original title. The two
mobile PUBG titles attracted more than 24 million streams,
compared to the original PC version’s 10 million. Similarly,
China’s top game (by streams) is MOBA Honor of Kings (known
as Arena of Valor in the West). It is widely seen as the mobile
version of League of Legends. Honor of Kings had 42 million
streams across all China’s streaming platforms in 2018—four
times as many as League of Legends.
By number of streams
* A stream is any session when a streamer starts broadcasting live.
© Newzoo 2019
Tencent leads in the Chinese games, esports, and streaming markets
15Source: Newzoo in partnership with
GAMES
MARJOR
PROFESSIONAL
LEAGUES
STREAMING
PLATFORMS
of the top 10 streamed games
in 2018 were published by
Tencent in China.
FULLY OWNED
INVESTMENTS
TENCENT EGAME: Founded in 2016, Tencent Egame has become one of
the most popular streaming platforms in China thanks to the media rights it
has secured via Tencent, China's largest publisher. Tencent Egame
broadcasts esports content for China’s most popular games, including
League of Legends, Honor of Kings, and PUBG.
DOUYU: Tencent invested $630 million in Douyu in March 2018, giving the
platform media rights to major Tencent-owned game and esports content.
HUYA: On the same day as its Douyu investment, Tencent also invested
$462 million in Huya. Between the second and third anniversary of the deal’s
closing date, Tencent can purchase additional Huya shares at a fair market
price. This gives Tencent a chance to have a majority stake in the company.
3. CHINA’S TOP
GAME STREAMERS
© Newzoo 2019
Average earnings of the
top 10 Chinese game
streamers from donations
in 2018 vs. $5,708 per
capita disposable income
in rural China*.
Donations to the #1
Chinese streamer in 2018
— almost as much as Ninja
is estimated to earn via
Twitch subscriptions.
* Source: National Bureau of Statistics.
© Newzoo 2019
This is almost as much as Ninja is estimated to earn from his Twitch subscriptions
18Source: Newzoo in partnership with
TOP 10 GAME STREAMERS IN CHINA
By user donations | 2018
# STREAMER PLATFORM GAME FOCUSED
DONA-
TIONS
1 XuXuBaoBao 旭旭宝宝 Douyu Dungeon & Fighter $10M
2 LongMing 龙溟 NetEase CC
Fantasy Westward
Journey PC
$5M
3 A’Leng 阿冷 Douyu League of Legends $3M
4 TongNanZi
再续前缘
童男子
NetEase CC
Fantasy Westward
Journey PC
$3M
5 KangZou 抗揍 NetEase CC
Fantasy Westward
Journey PC
$3M
6 FengTiMo 冯提莫 Douyu League of Legends $3M
7 CiKe 刺客 NetEase CC
Fantasy Westward
Journey PC
$3M
8 FeiLingXue 妃凌雪 Douyu PUBG $3M
9 yyfyyf Douyu Dota 2 $3M
10 pigff Douyu PUBG $3M
* Data as of March 25, 2019.
Game streamers in the top 10 generated an average of $4
million in donations in 2018. The streamers usually receive a 30-40%
cut of these donations, with the platform/streaming guilds receiving
the rest. This means that the top 10 streamers earned between $1.2
million and $1.6 million from donations in 2018. In comparison, the
yearly disposable income in rural China in 2018 was just $5,708,
according to the National Bureau of Statistics.
China’s most popular game streamer is undoubtedly XuXuBaoBao. In
2018 alone, XuXuBaoBao generated more than $10 million in user
donations (before guilds and platforms took a cut), which
approaches our estimate of Ninja’s earnings from Twitch subscribers
(before Twitch took a cut). Like many streamers, this success comes
from a combination of his game skills, humor, and engagement with
the audience. XuXuBaoBao mainly streams Tencent’s Dungeon &
Fighter via Douyu. This title was Tencent’s first big hit in the Chinese
games market back in 2007. XuXuBaoBao is the title’s only
streaming superstar. The same cannot be said for other big titles like
League of Legends and PUBG, which are streamed by multiple top
streamers. In 2018, XuXuBaoBao accounted for almost 30% of all
donations to Dungeon & Fighter streamers.
Notably, streamers of NetEase’s Fantasy Westward Journey
attracted a lot of donations in 2018. Despite launching in 2003, the
turn-based MMOPRG remains one of China’s most popular PC games.
Players of the game are known for their big spending power and are
even willing to pay to watch.
© Newzoo 2019
NUMBER
OF
STREAMERS
SHARE
OF
DONATIONS
5/10 71%
3/10 44%
3/10 33%
1/10 8%
AVERAGE
DONATIONS
RECEIVED
$2.1M
$2.1M
$0.6M
$0.9M
In general, gaming and streaming are a lot less toxic for women in China than in the West
19Source: Newzoo in partnership with
GENDER SPLIT AMONG TOP 10 STREAMERS
By user donations | 2018
SHARE
OF
DONATIONS
NUMBER
OF
STREAMERS
5/10 29%
7/10 56%
7/10 67%
9/10 92%
AVERAGE
DONATIONS
RECEIVED
$0.9M
$1.2M
0.6M
$1.1M
Female streamers are far more popular in China
than they are in the West. Of China’s most popular games,
League of Legends has the most female streamers in the
top 10 (by user donations). In fact, half of 2018’s top 10
League of Legends streamers in China were women,
including the top four. Together, these five female
streamers accounted for 71% of the user donations
received by the top 10, with an average of $2.1 million per
person. In contrast, the top five male streamers received
an average of $0.9 million.
Despite the fact that both PUBG and PUBG Mobile had
fewer female streamers in the top 10 in 2018, women still
received more user donations than men. Honor of Kings
was the only game in which male streamers dominated in
terms of donations.
While the West’s streaming ecosystem is often toxic
toward women, the Chinese market is more equal. The
reasons for this are twofold. Firstly, gaming and streaming
are considered social activities in China, and gender
balance is important. Secondly, China’s streaming business
is more focused on entertainment, so viewers tend to be
less outspoken and more inclusive.
WOMEN MEN
© Newzoo 2019
They operate side businesses as well
20Source: Newzoo in partnership with
Many big Chinese streamers have introduced their own guilds in order to
secure a higher share of their earnings. In August 2017, China’s #1 game
streamer, XuXuBaoBao, set up the streamer guild xRock Entertainment,
which grew to become the third-largest guild in 2018.
SETTING UP STREAMER GUILDS
Streamers known for their advanced gaming skills have also set up their
own professional esports teams: 17 Gaming and Four Angry Men, two
professional PUBG teams, for example. 17shou, the streamer who started 17
Gaming, is even one of the players on the team.
ENTERING THE PROFESSIONAL ESPORTS SCENE
Cyber cafés are popular in China, as they provide high-quality hardware,
peripherals, and high-speed Internet connections. Top streamers now
commonly own cyber café groups. Physical venues for the board game
Werewolf are also popular. JY, the biggest Werewolf streamer, owns
several Werewolf gaming centers across China.
CREATING OFFLINE GAMING EXPERIENCES
Like in the West, Chinese streamers are keen to develop a unique brand of
merchandise and peripherals. Many of the top female League of Legends
streamers have opened their own web shops selling gaming peripherals on
Alibaba’s Taobao and JD.com. These well-known streamers have attracted a
lot of traffic to these sites.
INVESTING IN MERCHANDISES & PERIPHERALS
Market intelligence on games,
esports, and mobile.
www.newzoo.com
The current pace of change
in consumer behavior, media,
and technology requires a
new type of intelligence firm
that is agile, innovative, truly
global, and ahead of the
curve. We are the firm.
As the number one provider
of games, esports, and
mobile intelligence in the
world, we empower people
to explore change, create
unique strategies, and
optimize their daily business.
OUR USE CASES (SOLUTIONS)
OUR EXPERTISE
EXPLORE CREATE OPTIMIZE
• Trends
• Industries
• Markets
• Forecasts
• Strategies
• Business plans
• New products
• Target groups
• Marketing
• Investments
• Product dev
• Local efforts
CONSUMER INSIGHTS TRACKING DATA MARKET FORECASTS
Understand your most
valued consumers’ drivers,
attitudes, and behavior.
Segment your audience
across 28 countries/
markets using more than
200 variables.
Metrics that come straight
from the source. Track
your market and optimize
marketing and product
development while
keeping an eye out for
blue-ocean opportunities.
Our landmark reports.
In-depth market forecasts
and trends ensure you
never miss an opportunity.
Includes quarterly updates
and access to our forecast
dashboards.
Contact us or visit
our website for more
information and
inspiration.
questions@newzoo.com
www.newzoo.com
And how it differs to the West
An introduction to

Weitere ähnliche Inhalte

Was ist angesagt?

Why the Next Big Thing is eSports
Why the Next Big Thing is eSports Why the Next Big Thing is eSports
Why the Next Big Thing is eSports Bob Snyder
 
ESL - How the World’s Largest Esports Company Thinks Globally and Acts Locall...
ESL - How the World’s Largest Esports Company Thinks Globally and Acts Locall...ESL - How the World’s Largest Esports Company Thinks Globally and Acts Locall...
ESL - How the World’s Largest Esports Company Thinks Globally and Acts Locall...Jessica Tams
 
The Data-Driven Truth About Women and eSports
The Data-Driven Truth About Women and eSportsThe Data-Driven Truth About Women and eSports
The Data-Driven Truth About Women and eSportsStephanie Llamas
 
Gamer 2.0, Exploring the use of Gaming, Community and Social Media
Gamer 2.0, Exploring the use of Gaming, Community and Social MediaGamer 2.0, Exploring the use of Gaming, Community and Social Media
Gamer 2.0, Exploring the use of Gaming, Community and Social MediaKaren O'Brien
 
Esports Playbook: A Guide for Brands and Marketers
Esports Playbook: A Guide for Brands and MarketersEsports Playbook: A Guide for Brands and Marketers
Esports Playbook: A Guide for Brands and MarketersEsports Group
 
Esports industry analysis1
Esports industry analysis1Esports industry analysis1
Esports industry analysis1Lakshman Mody
 
Keynote: Gamesforum London 2018
Keynote: Gamesforum London 2018Keynote: Gamesforum London 2018
Keynote: Gamesforum London 2018Newzoo
 
Talking eSports
Talking eSportsTalking eSports
Talking eSportsOr Preiss
 
TM206 eSports Industry Sector Study
TM206 eSports Industry Sector StudyTM206 eSports Industry Sector Study
TM206 eSports Industry Sector StudyNikka Lao
 
Future of Social Gaming
Future of Social GamingFuture of Social Gaming
Future of Social GamingShane Roche
 
Why Sports and Brands Want to Be in ESports
Why Sports and Brands Want to Be in ESportsWhy Sports and Brands Want to Be in ESports
Why Sports and Brands Want to Be in ESportsLance Conn
 
GameZ - The Biggest Gaming Community in Indonesia
GameZ - The Biggest Gaming Community in IndonesiaGameZ - The Biggest Gaming Community in Indonesia
GameZ - The Biggest Gaming Community in IndonesiaAbdi Januar Putra
 
Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman
Unstoppable Rise of Competitive Gaming on Mobile | Tom WijmanUnstoppable Rise of Competitive Gaming on Mobile | Tom Wijman
Unstoppable Rise of Competitive Gaming on Mobile | Tom WijmanJessica Tams
 
Gramble - Slot Summit Talk
Gramble - Slot Summit TalkGramble - Slot Summit Talk
Gramble - Slot Summit TalkGrambleWorld
 
Ingram roblox marketing plan
Ingram roblox marketing plan  Ingram roblox marketing plan
Ingram roblox marketing plan AvantaeIngram
 
Social Gaming
Social GamingSocial Gaming
Social Gamingcresendo
 
E-sports | The Biggest Sport You've Probably Never Heard Of
E-sports | The Biggest Sport You've Probably Never Heard OfE-sports | The Biggest Sport You've Probably Never Heard Of
E-sports | The Biggest Sport You've Probably Never Heard OfMustaghees Butt
 

Was ist angesagt? (20)

Why the Next Big Thing is eSports
Why the Next Big Thing is eSports Why the Next Big Thing is eSports
Why the Next Big Thing is eSports
 
ESL - How the World’s Largest Esports Company Thinks Globally and Acts Locall...
ESL - How the World’s Largest Esports Company Thinks Globally and Acts Locall...ESL - How the World’s Largest Esports Company Thinks Globally and Acts Locall...
ESL - How the World’s Largest Esports Company Thinks Globally and Acts Locall...
 
The Data-Driven Truth About Women and eSports
The Data-Driven Truth About Women and eSportsThe Data-Driven Truth About Women and eSports
The Data-Driven Truth About Women and eSports
 
Gamer 2.0, Exploring the use of Gaming, Community and Social Media
Gamer 2.0, Exploring the use of Gaming, Community and Social MediaGamer 2.0, Exploring the use of Gaming, Community and Social Media
Gamer 2.0, Exploring the use of Gaming, Community and Social Media
 
Esports Playbook: A Guide for Brands and Marketers
Esports Playbook: A Guide for Brands and MarketersEsports Playbook: A Guide for Brands and Marketers
Esports Playbook: A Guide for Brands and Marketers
 
eSports - More Than Just a Game
eSports - More Than Just a GameeSports - More Than Just a Game
eSports - More Than Just a Game
 
Esports industry analysis1
Esports industry analysis1Esports industry analysis1
Esports industry analysis1
 
Keynote: Gamesforum London 2018
Keynote: Gamesforum London 2018Keynote: Gamesforum London 2018
Keynote: Gamesforum London 2018
 
Talking eSports
Talking eSportsTalking eSports
Talking eSports
 
TM206 eSports Industry Sector Study
TM206 eSports Industry Sector StudyTM206 eSports Industry Sector Study
TM206 eSports Industry Sector Study
 
Future of Social Gaming
Future of Social GamingFuture of Social Gaming
Future of Social Gaming
 
Why Sports and Brands Want to Be in ESports
Why Sports and Brands Want to Be in ESportsWhy Sports and Brands Want to Be in ESports
Why Sports and Brands Want to Be in ESports
 
GameZ - The Biggest Gaming Community in Indonesia
GameZ - The Biggest Gaming Community in IndonesiaGameZ - The Biggest Gaming Community in Indonesia
GameZ - The Biggest Gaming Community in Indonesia
 
Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman
Unstoppable Rise of Competitive Gaming on Mobile | Tom WijmanUnstoppable Rise of Competitive Gaming on Mobile | Tom Wijman
Unstoppable Rise of Competitive Gaming on Mobile | Tom Wijman
 
Gramble - Slot Summit Talk
Gramble - Slot Summit TalkGramble - Slot Summit Talk
Gramble - Slot Summit Talk
 
Ingram roblox marketing plan
Ingram roblox marketing plan  Ingram roblox marketing plan
Ingram roblox marketing plan
 
Social Gaming
Social GamingSocial Gaming
Social Gaming
 
E sports
E sportsE sports
E sports
 
Gaming and eSports
Gaming and eSportsGaming and eSports
Gaming and eSports
 
E-sports | The Biggest Sport You've Probably Never Heard Of
E-sports | The Biggest Sport You've Probably Never Heard OfE-sports | The Biggest Sport You've Probably Never Heard Of
E-sports | The Biggest Sport You've Probably Never Heard Of
 

Ähnlich wie Introduction to the_chinese_streaming_market

eSports: Quite Possibly the Next Big Thing in Media/Entertainment
eSports: Quite Possibly the Next Big Thing in Media/EntertainmenteSports: Quite Possibly the Next Big Thing in Media/Entertainment
eSports: Quite Possibly the Next Big Thing in Media/EntertainmentColin Sebastian
 
Twitch Interactive Inc. Market Analysis
Twitch Interactive Inc. Market AnalysisTwitch Interactive Inc. Market Analysis
Twitch Interactive Inc. Market AnalysisZach Moyes
 
Europe Meets China - How The Games Industry Is Evolving
Europe Meets China - How The Games Industry Is EvolvingEurope Meets China - How The Games Industry Is Evolving
Europe Meets China - How The Games Industry Is EvolvingAtomico
 
E-Magazine: The State of Gaming Creators Vietnam
E-Magazine: The State of Gaming Creators VietnamE-Magazine: The State of Gaming Creators Vietnam
E-Magazine: The State of Gaming Creators VietnamAppota Group
 
Changing The Game: Outlook for the global sports market to 2015
Changing The Game: Outlook for the global sports market to 2015Changing The Game: Outlook for the global sports market to 2015
Changing The Game: Outlook for the global sports market to 2015Abel Sports Management
 
Mercer Capital | eSports: An Emerging Industry
Mercer Capital | eSports: An Emerging IndustryMercer Capital | eSports: An Emerging Industry
Mercer Capital | eSports: An Emerging IndustryMercer Capital
 
Teaser of the Esports World
Teaser of the Esports WorldTeaser of the Esports World
Teaser of the Esports WorldChing Fan Hwa
 
Poised to overtake the NHL and NBA in the next five years
Poised to overtake the NHL and NBA in the next five yearsPoised to overtake the NHL and NBA in the next five years
Poised to overtake the NHL and NBA in the next five yearsGM BBI research & liaison
 
Mlg Pro Event Analysis
Mlg Pro Event AnalysisMlg Pro Event Analysis
Mlg Pro Event AnalysisHeidi Maestas
 
Mercer Capital | eSports: Business Models
Mercer Capital | eSports: Business ModelsMercer Capital | eSports: Business Models
Mercer Capital | eSports: Business ModelsMercer Capital
 
Product Policy, Communication, Distribution, And Pricing
Product Policy, Communication, Distribution, And PricingProduct Policy, Communication, Distribution, And Pricing
Product Policy, Communication, Distribution, And PricingKimberly Harris
 
SOCIAL LIVE-STREAMING: TWITCH.TV AND USES AND GRATIFICATION THEORY SOCIAL NET...
SOCIAL LIVE-STREAMING: TWITCH.TV AND USES AND GRATIFICATION THEORY SOCIAL NET...SOCIAL LIVE-STREAMING: TWITCH.TV AND USES AND GRATIFICATION THEORY SOCIAL NET...
SOCIAL LIVE-STREAMING: TWITCH.TV AND USES AND GRATIFICATION THEORY SOCIAL NET...cscpconf
 
Forbes M+A Digital Gaming Report Spring 2020
Forbes M+A Digital Gaming Report Spring 2020Forbes M+A Digital Gaming Report Spring 2020
Forbes M+A Digital Gaming Report Spring 2020Sara Cody
 
Forbes M+A Digital Gaming Report Spring 2020
Forbes M+A Digital Gaming Report Spring 2020Forbes M+A Digital Gaming Report Spring 2020
Forbes M+A Digital Gaming Report Spring 2020JJLane
 
Guide to the explosive growth of sport in china 2016
Guide to the explosive growth of sport in china 2016Guide to the explosive growth of sport in china 2016
Guide to the explosive growth of sport in china 2016Mailman Group
 
Mercer Capital | eSports Whitepaper
Mercer Capital | eSports WhitepaperMercer Capital | eSports Whitepaper
Mercer Capital | eSports WhitepaperMercer Capital
 

Ähnlich wie Introduction to the_chinese_streaming_market (20)

eSports: Quite Possibly the Next Big Thing in Media/Entertainment
eSports: Quite Possibly the Next Big Thing in Media/EntertainmenteSports: Quite Possibly the Next Big Thing in Media/Entertainment
eSports: Quite Possibly the Next Big Thing in Media/Entertainment
 
Twitch Interactive Inc. Market Analysis
Twitch Interactive Inc. Market AnalysisTwitch Interactive Inc. Market Analysis
Twitch Interactive Inc. Market Analysis
 
Europe Meets China - How The Games Industry Is Evolving
Europe Meets China - How The Games Industry Is EvolvingEurope Meets China - How The Games Industry Is Evolving
Europe Meets China - How The Games Industry Is Evolving
 
E-Magazine: The State of Gaming Creators Vietnam
E-Magazine: The State of Gaming Creators VietnamE-Magazine: The State of Gaming Creators Vietnam
E-Magazine: The State of Gaming Creators Vietnam
 
Changing The Game: Outlook for the global sports market to 2015
Changing The Game: Outlook for the global sports market to 2015Changing The Game: Outlook for the global sports market to 2015
Changing The Game: Outlook for the global sports market to 2015
 
Mercer Capital | eSports: An Emerging Industry
Mercer Capital | eSports: An Emerging IndustryMercer Capital | eSports: An Emerging Industry
Mercer Capital | eSports: An Emerging Industry
 
Teaser of the Esports World
Teaser of the Esports WorldTeaser of the Esports World
Teaser of the Esports World
 
Groupon
GrouponGroupon
Groupon
 
Poised to overtake the NHL and NBA in the next five years
Poised to overtake the NHL and NBA in the next five yearsPoised to overtake the NHL and NBA in the next five years
Poised to overtake the NHL and NBA in the next five years
 
ESports
ESportsESports
ESports
 
Red Card 2017
Red Card 2017Red Card 2017
Red Card 2017
 
Mlg Pro Event Analysis
Mlg Pro Event AnalysisMlg Pro Event Analysis
Mlg Pro Event Analysis
 
Mercer Capital | eSports: Business Models
Mercer Capital | eSports: Business ModelsMercer Capital | eSports: Business Models
Mercer Capital | eSports: Business Models
 
Product Policy, Communication, Distribution, And Pricing
Product Policy, Communication, Distribution, And PricingProduct Policy, Communication, Distribution, And Pricing
Product Policy, Communication, Distribution, And Pricing
 
SOCIAL LIVE-STREAMING: TWITCH.TV AND USES AND GRATIFICATION THEORY SOCIAL NET...
SOCIAL LIVE-STREAMING: TWITCH.TV AND USES AND GRATIFICATION THEORY SOCIAL NET...SOCIAL LIVE-STREAMING: TWITCH.TV AND USES AND GRATIFICATION THEORY SOCIAL NET...
SOCIAL LIVE-STREAMING: TWITCH.TV AND USES AND GRATIFICATION THEORY SOCIAL NET...
 
Forbes M+A Digital Gaming Report Spring 2020
Forbes M+A Digital Gaming Report Spring 2020Forbes M+A Digital Gaming Report Spring 2020
Forbes M+A Digital Gaming Report Spring 2020
 
Forbes M+A Digital Gaming Report Spring 2020
Forbes M+A Digital Gaming Report Spring 2020Forbes M+A Digital Gaming Report Spring 2020
Forbes M+A Digital Gaming Report Spring 2020
 
Game show teaser
Game show teaserGame show teaser
Game show teaser
 
Guide to the explosive growth of sport in china 2016
Guide to the explosive growth of sport in china 2016Guide to the explosive growth of sport in china 2016
Guide to the explosive growth of sport in china 2016
 
Mercer Capital | eSports Whitepaper
Mercer Capital | eSports WhitepaperMercer Capital | eSports Whitepaper
Mercer Capital | eSports Whitepaper
 

Mehr von digitalinasia

MONEY, TOKENS, AND GAMES:Blockchain’s Next Billion Users and Trillions in Value
MONEY, TOKENS, AND GAMES:Blockchain’s Next Billion Users and Trillions in ValueMONEY, TOKENS, AND GAMES:Blockchain’s Next Billion Users and Trillions in Value
MONEY, TOKENS, AND GAMES:Blockchain’s Next Billion Users and Trillions in Valuedigitalinasia
 
Digital-Trust-Whitepaper
Digital-Trust-WhitepaperDigital-Trust-Whitepaper
Digital-Trust-Whitepaperdigitalinasia
 
CMC x Xangle Report.pdf
CMC x Xangle Report.pdfCMC x Xangle Report.pdf
CMC x Xangle Report.pdfdigitalinasia
 
Emerging Giants in Asia Pacific.pdf
Emerging Giants in Asia Pacific.pdfEmerging Giants in Asia Pacific.pdf
Emerging Giants in Asia Pacific.pdfdigitalinasia
 
State of Mobile Gaming - 2023
State of Mobile Gaming - 2023State of Mobile Gaming - 2023
State of Mobile Gaming - 2023digitalinasia
 
2023 Gaming Report.pdf
2023 Gaming Report.pdf2023 Gaming Report.pdf
2023 Gaming Report.pdfdigitalinasia
 
For the win: Breaking down the preferences of Asia’s mobile gamers
For the win: Breaking down the preferences of Asia’s mobile gamersFor the win: Breaking down the preferences of Asia’s mobile gamers
For the win: Breaking down the preferences of Asia’s mobile gamersdigitalinasia
 
COINBASE - 2023 Crypto Market Outlook.pdf
COINBASE - 2023 Crypto Market Outlook.pdfCOINBASE - 2023 Crypto Market Outlook.pdf
COINBASE - 2023 Crypto Market Outlook.pdfdigitalinasia
 
Asia-Video-Industry - Report-2023.pdf
Asia-Video-Industry - Report-2023.pdfAsia-Video-Industry - Report-2023.pdf
Asia-Video-Industry - Report-2023.pdfdigitalinasia
 
China - State of Influencers 2023.pdf
China - State of Influencers 2023.pdfChina - State of Influencers 2023.pdf
China - State of Influencers 2023.pdfdigitalinasia
 
DENTSU - 2023 Global Ad Spend Forecasts.pdf
DENTSU - 2023 Global Ad Spend Forecasts.pdfDENTSU - 2023 Global Ad Spend Forecasts.pdf
DENTSU - 2023 Global Ad Spend Forecasts.pdfdigitalinasia
 
FORRESTER - APAC Predictions2023.pdf
FORRESTER - APAC Predictions2023.pdfFORRESTER - APAC Predictions2023.pdf
FORRESTER - APAC Predictions2023.pdfdigitalinasia
 
MESSARI - Crypto_Theses_2023.pdf
MESSARI - Crypto_Theses_2023.pdfMESSARI - Crypto_Theses_2023.pdf
MESSARI - Crypto_Theses_2023.pdfdigitalinasia
 
SHOPIFY - Commerce_Trends_Report_2023 (1).pdf
SHOPIFY - Commerce_Trends_Report_2023 (1).pdfSHOPIFY - Commerce_Trends_Report_2023 (1).pdf
SHOPIFY - Commerce_Trends_Report_2023 (1).pdfdigitalinasia
 
TALKWALKER - Social Media Trends 2023.pdf
TALKWALKER - Social Media Trends 2023.pdfTALKWALKER - Social Media Trends 2023.pdf
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
 
Pinterest_Predicts Report 2023.pdf
Pinterest_Predicts Report 2023.pdfPinterest_Predicts Report 2023.pdf
Pinterest_Predicts Report 2023.pdfdigitalinasia
 
VAYNER3 - Web3 trends for 2023.pdf
VAYNER3 - Web3 trends for 2023.pdfVAYNER3 - Web3 trends for 2023.pdf
VAYNER3 - Web3 trends for 2023.pdfdigitalinasia
 
Warc - Marketers Toolkit 2023.pdf
Warc - Marketers Toolkit 2023.pdfWarc - Marketers Toolkit 2023.pdf
Warc - Marketers Toolkit 2023.pdfdigitalinasia
 
Newzoo games esports_cloud_metaverse_trends_2022
Newzoo games esports_cloud_metaverse_trends_2022Newzoo games esports_cloud_metaverse_trends_2022
Newzoo games esports_cloud_metaverse_trends_2022digitalinasia
 
Humology Covid19 Research Oct 2020
Humology Covid19 Research Oct 2020Humology Covid19 Research Oct 2020
Humology Covid19 Research Oct 2020digitalinasia
 

Mehr von digitalinasia (20)

MONEY, TOKENS, AND GAMES:Blockchain’s Next Billion Users and Trillions in Value
MONEY, TOKENS, AND GAMES:Blockchain’s Next Billion Users and Trillions in ValueMONEY, TOKENS, AND GAMES:Blockchain’s Next Billion Users and Trillions in Value
MONEY, TOKENS, AND GAMES:Blockchain’s Next Billion Users and Trillions in Value
 
Digital-Trust-Whitepaper
Digital-Trust-WhitepaperDigital-Trust-Whitepaper
Digital-Trust-Whitepaper
 
CMC x Xangle Report.pdf
CMC x Xangle Report.pdfCMC x Xangle Report.pdf
CMC x Xangle Report.pdf
 
Emerging Giants in Asia Pacific.pdf
Emerging Giants in Asia Pacific.pdfEmerging Giants in Asia Pacific.pdf
Emerging Giants in Asia Pacific.pdf
 
State of Mobile Gaming - 2023
State of Mobile Gaming - 2023State of Mobile Gaming - 2023
State of Mobile Gaming - 2023
 
2023 Gaming Report.pdf
2023 Gaming Report.pdf2023 Gaming Report.pdf
2023 Gaming Report.pdf
 
For the win: Breaking down the preferences of Asia’s mobile gamers
For the win: Breaking down the preferences of Asia’s mobile gamersFor the win: Breaking down the preferences of Asia’s mobile gamers
For the win: Breaking down the preferences of Asia’s mobile gamers
 
COINBASE - 2023 Crypto Market Outlook.pdf
COINBASE - 2023 Crypto Market Outlook.pdfCOINBASE - 2023 Crypto Market Outlook.pdf
COINBASE - 2023 Crypto Market Outlook.pdf
 
Asia-Video-Industry - Report-2023.pdf
Asia-Video-Industry - Report-2023.pdfAsia-Video-Industry - Report-2023.pdf
Asia-Video-Industry - Report-2023.pdf
 
China - State of Influencers 2023.pdf
China - State of Influencers 2023.pdfChina - State of Influencers 2023.pdf
China - State of Influencers 2023.pdf
 
DENTSU - 2023 Global Ad Spend Forecasts.pdf
DENTSU - 2023 Global Ad Spend Forecasts.pdfDENTSU - 2023 Global Ad Spend Forecasts.pdf
DENTSU - 2023 Global Ad Spend Forecasts.pdf
 
FORRESTER - APAC Predictions2023.pdf
FORRESTER - APAC Predictions2023.pdfFORRESTER - APAC Predictions2023.pdf
FORRESTER - APAC Predictions2023.pdf
 
MESSARI - Crypto_Theses_2023.pdf
MESSARI - Crypto_Theses_2023.pdfMESSARI - Crypto_Theses_2023.pdf
MESSARI - Crypto_Theses_2023.pdf
 
SHOPIFY - Commerce_Trends_Report_2023 (1).pdf
SHOPIFY - Commerce_Trends_Report_2023 (1).pdfSHOPIFY - Commerce_Trends_Report_2023 (1).pdf
SHOPIFY - Commerce_Trends_Report_2023 (1).pdf
 
TALKWALKER - Social Media Trends 2023.pdf
TALKWALKER - Social Media Trends 2023.pdfTALKWALKER - Social Media Trends 2023.pdf
TALKWALKER - Social Media Trends 2023.pdf
 
Pinterest_Predicts Report 2023.pdf
Pinterest_Predicts Report 2023.pdfPinterest_Predicts Report 2023.pdf
Pinterest_Predicts Report 2023.pdf
 
VAYNER3 - Web3 trends for 2023.pdf
VAYNER3 - Web3 trends for 2023.pdfVAYNER3 - Web3 trends for 2023.pdf
VAYNER3 - Web3 trends for 2023.pdf
 
Warc - Marketers Toolkit 2023.pdf
Warc - Marketers Toolkit 2023.pdfWarc - Marketers Toolkit 2023.pdf
Warc - Marketers Toolkit 2023.pdf
 
Newzoo games esports_cloud_metaverse_trends_2022
Newzoo games esports_cloud_metaverse_trends_2022Newzoo games esports_cloud_metaverse_trends_2022
Newzoo games esports_cloud_metaverse_trends_2022
 
Humology Covid19 Research Oct 2020
Humology Covid19 Research Oct 2020Humology Covid19 Research Oct 2020
Humology Covid19 Research Oct 2020
 

Kürzlich hochgeladen

UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 

Kürzlich hochgeladen (20)

UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 

Introduction to the_chinese_streaming_market

  • 1. And how it differs to the West An introduction to
  • 2. 1. China’s Streaming Ecosystem 04 2. Most Popular Games 12 3. China’s Top Game Streamers 16
  • 3. © Newzoo 2019 Navigating and understanding China’s unique streaming ecosystem 3 Tianyi Gu China Market Analyst China’s streaming ecosystem is a far cry from what’s going on in the West, in terms of content, monetization, and how the audience interacts with the content. While platforms such as Twitch and YouTube generate the majority of their revenues through subscriptions, China’s biggest platforms, including YY Live, Huya, and Douyu, predominantly make money from user donations to streamers. Streamers take home around 30-40% of these donations, with platforms and streaming guilds receiving the rest. Streaming guilds are essentially celebrity management companies that recruit, train, and promote signed streamers. Viewers in China are more willing to spend big on general entertainment content than on games, so platforms such as Huyu, Douyu, and Tencent Egame are experimenting with new promotion strategies to put their streamers in the spotlight. This has resulted in a slew of reality TV shows aiming to bridge the gap between game streaming, esports, and general entertainment, with some promising results. China is a mobile-first country and this is reflected in its game-streaming market. The collective nature of traditional Chinese culture also means that its viewers engage with content differently to Western viewers. Interactions between viewers and the streamers are far more prominent in China, thanks to innovative platform features such as bullet chats. Chinese streaming platforms are also generally less toxic toward women, as gender balance is very important in Chinese culture. In fact, there is less toxicity all round, as gaming and streaming are considered social activities in China. In this whitepaper, we deep dive into the Chinese streaming ecosystem, zooming in on its unique features, its most popular titles and streamers, and how it differs to the Western streaming market. The average user donations received by a top 100 streamer in 2018 (before platforms/streaming guilds took their cut). Note: For this whitepaper, we used the year-end exchange rate of 1 USD = 6.8755 CNY.
  • 5. © Newzoo 2019 of Huya’s revenues in 2018 came from user donations. of the top 100 Chinese streamers in 2018 were non-game streamers.
  • 6. © Newzoo 2019 How platforms monetize in China differs from the West 6 Entertainment content on live-streaming platforms is far more popular in China than in the West. In fact, seven of 2018’s top 10 Chinese streaming sites focus on general entertainment, including singing and dance. In the West, however, most of the top platforms—like Twitch and YouTube— are focused on games for live streaming. Streaming platforms in China also feature different monetization strategies compared to the West. Twitch and YouTube generate most of their revenues via subscriptions and advertising, while Chinese platforms monetize by taking a cut of virtual-item sales, which are often used as donations to streamers. In 2018, 95% of YY Live’s and Huya’s revenues came from the sale of virtual items. China’s mobile-first culture is also a factor, with many Chinese streaming sites being optimized for smaller screens. Four of China’s top 10 streaming sites are mobile first. China’s game-streaming market first exploded in 2013 and 2014 when platforms like Douyu and Huya launched. These platforms became the market leaders by pouring capital into attracting top streamers. Both platforms signed plenty of million-dollar exclusivity deals with top streamers. The initial craze saw large amounts of money flowing into the market; yet, something had to give. Eventually, the bubble burst. PandaTV, China’s third-largest game-streaming platform in 2018, filed for bankruptcy in March 2019. Up until this point, the company struggled for two years and ultimately failed to secure investment. Today, the Chinese game-streaming market is more stable, dominated by Huya and Douyu. Interestingly, Tencent owns a stake in both these platforms. These top platforms have shifted their focus to original content creation and buying third-party media rights. TOP 10 STREAMING PLATFORMS IN CHINA By user donations | 2018 # STREAMING PLATFORM CONTENT FOCUS MAIN PLATFRORM USER DONATIONS 1 YY Live YY直播 Entertainment PC $1,518M* 2 Huya 虎牙 Games PC $646M* 3 Huoshan 火山直播 Entertainment Mobile $542M 4 Inke 映客 Entertainment Mobile $458M 5 Douyu 斗鱼 Games PC $433M 6 Huajiao 花椒 Entertainment Mobile $217M 7 Kuaishou 快手 Entertainment Mobile $169M 8 PandaTV 熊猫直播 Games PC $167M 9 Fanxing 繁星直播 Entertainment PC $134M 10 KKTV KK直播 Entertainment PC $116M Source: Newzoo in partnership with * Source: public financials.
  • 7. © Newzoo 2019 Entertainment plays a central role when it comes to platforms promoting game streamers in China 7Source: Newzoo in partnership with Owing to the Chinese audience’s willingness to spend big on general entertainment, non-game streamers earn far more via donations than game streamers. For example, 87 of the top 100 in 2018 streamers (by donations) were non- game streamers. On average, a top 100 streamer received $3.66 million in donations in 2018 (before guilds and platforms took a cut), with game streamers averaging $3.57 million and non-game streamers averaging $3.67 million. Looking at the platforms used by the top 100 streamers, 45 streamed via YY Live, 17 via Huya, and 11 via Douyu. In a bid to increase revenues from donations, game- streaming platforms are now innovating their streamer- promotion strategies. Huya, Douyu, and Tencent Egame, for example, have each produced an original variety show starring game streamers. Even Riot Games, the publisher behind League of Legends, is partnering with Tencent, LoL Pro League, and Douyu for the “Go! Heroes’’, which will show three celebrities setting up professional LoL teams and inviting top streamers to compete against one another. Similarly, Huya’s “Godlie’’ features the platform’s top game streamers playing the boardgame Werewolf. Meanwhile, Tencent organizes the “Egame 202’’ talent show, which gives contestants the chance to win a streaming partnership with the platform. This kind of shoulder content is great for reaching new demographics. of the top 100 Chinese streamers by donations in 2018 were non-game streamers. The average user donations received by a top 100 streamers in 2018.
  • 8. © Newzoo 2019 Huya and Douyu compete for market leader YY.com established the first gaming- specific streaming platform, YY Gaming, which launched back in 2012. In 2014, the platform became so popular that it spun off as an independent entity: Huya. In May 2018, Huya became the first public Chinese game-streaming platform. Huya reported $678.3 million in revenues in 2018 (+113.4% year on year), and 116.6 million MAU (+34.5% year on year) at the end of 2018. Popular Asian esports leagues such as LPL, LCK, and KPL have all been broadcast on Huya. Douyu was the first game-streaming platform to pour a huge amount of capital into signing top streamers. In just two years, this strategy helped the platform overtake Huya as the largest game-streaming platform in China. While other platforms catching up, Douyu had already shifted its focus to content creation, aiming to cover a broader spectrum of content. Fast forward to today, and the platform now actively organizes first-party esports tournaments. Douyu, however, failed to capitalize on China’s mobile esports boom between 2016 and 2017, meaning Huya was able to catch up. HUYA Founded In: Nov 2014 HQ: Guangzhou, China DOUYU Founded In: Jan 2014 HQ: Wuhan, China Game streaming platform in China by user donations in 2018 Game streaming platform in China by user donations in 2018 8Source: Newzoo in partnership with
  • 9. © Newzoo 2019 PUBLISHER STREAMING PLATFORM PUBLISHER STREAMING PLATFORM
  • 10. © Newzoo 2019 Severe competition makes it difficult for streamers to succeed without a guild 10 TOP 10 STREAMER GUILDS IN CHINA By business value* | As of Dec 31, 2018 # STREAMER GUILDS CONTENT FOCUS BUSINESS VALUE DONATIONS IN 2018 ACTIVE STREAMERS 1 Bgoose 大鹅文化 (Mobile) Games $173M $21M 1,378 2 Aipai 爱拍原创 Games $133M $34M 442 3 xRock 炫石互娱 Games $128M $17M 878 4 YW Media 渝万传媒 Games $107M $27M 4,870 5 Wudi Media 吉林舞帝传媒 Entertain- ment $105M $72M 246 6 China Blue 中国蓝娱乐 Entertain- ment $101M $78M 685 7 Famulei 伐木累 Games $78M $15M 40 8 Elephant EL-小象互娱 Games $73M $19M 863 9 Yujia 娱加 Combined $71M $40M 213 10 AO 傲之最 Games $68M $19M 515 * The business value of a guild is the aggregation of business values of individual streamers in the guild. The business value of a streamer is mainly estimated based on donations, advertising income, and proportion of paying users among his/her followers. Source: Newzoo in partnership with Streamer guilds in China are similar to celebrity management companies; they recruit, train, and promote signed streamers, earning revenues by taking a cut of the streamers’ earnings. Guilds help streamers build stronger connections with their followers, ultimately resulting in more revenues from user donations. Every party benefits: the streamers, the platforms, and, of course, the guilds themselves. China’s unique ecosystem of platforms guilds, streamers, and viewers fosters the development of live-streaming communities, helping platforms and streamers boost user engagement and retention rates. China’s streamers are not obligated to join a guild, however. While independent streamers benefit from keeping 100% of their earnings, they often lack the resources, assets, and reach necessary to grow a big community. With hundreds of streaming platforms and countless streamers, it is even more difficult for independent streamers to stand out—especially if they are newcomers. Despite the fact that entertainment content is more popular than game content in China, its gaming-focused guilds are generally bigger. Many companies are vying for a piece of the entertainment pie, meaning competition between entertainment-focused guilds is fiercer. What’s more, game-focused guilds tend to represent more streamers and are spread across several platforms. This results in higher valuations. China’s fastest-growing guild by far is Bgoose Culture, mostly due to the company quickly adapting to the mobile esports boom. It now represents many of the top Chinese streamers for Honor of Kings, PUBG Mobile, and CrossFire Mobile—three of China’s most popular mobile esports titles. .
  • 11. © Newzoo 2019 This is very important in China from a cultural perspective 11 Screenshot of bullet chats when the Chinese team Invictus Gaming won the 2018 League of Legends World Championship in November 2018. Source: Bilibili. bullet chats were posted on official channels of the 2018 LoL World Championship during the elimination stage. Source: Newzoo in partnership with TOP 3 STREAMING PLATFORMS IN CHINA By total number of bullet chats | 2018 1. 2. 3. 10 billion 8 billion 6 billion Bullet chats are user comments that move across users’ screens like bullets when using a streaming platform. These comments are just one way for users to interact with streamers. The concept originated from Japanese video-sharing platform Niconico. In China, AcFun was the first platform to use the feature, but they were popularized in the market by leading anime-streaming site Bilibili. Bullet chats are now so popular in China that almost every site now features them, including iQiyi and Youku, which are essentially China’s versions of Netflix and YouTube, respectively. Chinese streaming platforms monetize bullet chats by giving users the chance to buy additional features, such as different text colors. Many find bullet chats annoying at first, as they can become so active that they cover the video itself. However, they help Chinese viewers feel more connected to other viewers. This fits in with traditional Chinese culture, which values collectivism and social connection. Simply put, bullet chats have transformed China’s live-streaming viewing experience by adding a new level of interaction. Although China’s entertainment-streaming platforms generate more revenues via donations, game-streaming platforms have far higher user engagement. In 2018, Huya boasted the most bullet chats in the Chinese streaming ecosystem, with 10 billion. What’s more, viewers of game content tend to be outspoken while discussing streamers’ tactics and techniques. Esports content, in particular, evokes a strong emotional response from viewers—especially if their favorite teams or players are involved. For example, when a Chinese team made it to the elimination stage of the 2018 League of Legends World Championship, more than 9 million bullet chats were shared on the competition’s official Douyu and Huya channels.
  • 13. © Newzoo 2019 of the most streamed games in China were mobile games in 2018, vs. none on Twitch.
  • 14. © Newzoo 2019 In 2018, 75% of the of streams generated by the top 10 games came from mobile titles 14Source: Newzoo in partnership with TOP 10 GAMES ACROSS CHINESE STREAMING PLATFORMS By number of streams | 2018 # GAME PLATFORM PUBLISHER NUMBER OF STREAMS* 1 Honor of Kings Mobile Tencent 42.0M 2 PUBG Mobile Mobile Tencent 20.7M 3 PUBG PC Tencent 10.0M 4 League of Legends PC Tencent 9.6M 5 CrossFire Mobile Mobile Tencent 4.5M 6 PUBG - Full Ahead Mobile Tencent 3.6M 7 CrossFire PC Tencent 3.5M 8 Knives Out Mobile NetEase 3.1M 9 QQ Speed Mobile Mobile Tencent 2.9M 10 Dungeon & Fighter PC Tencent 2.2M 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. TOP 10 GAMES ON TWITCH IN 2018 Mobile gaming is massive in China, with 70% of the online population having played mobile games in 2018. Six out of the top 10 most-streamed games in China were mobile games across all streaming platforms. What’s more, three-quarters of all streams for the top 10 games were mobile titles. In contrast, there were no mobile games on Twitch’s top 10 most-streamed titles for 2018. Naturally, games that are popular on Twitch are not necessarily big in China. Fortnite, for example, was Twitch’s most-streamed title in 2018 with 58 million streams. Yet, it was not popular at all in China, where PUBG was far more prevalent. Together, PUBG, PUBG Mobile, and PUBG – Full Ahead totaled 34 million streams in China in 2018, compared to 11 million on Twitch. Looking at the Twitch top 10, there is far more diversity when it comes to IP. The top 10 for China’s streaming platforms is much less varied; most titles are mobile adaptations of successful PC franchises like PUBG and CrossFire. Almost every top PC game in China has been adapted to mobile. These mobile versions often grow so big that they eclipse the original title. The two mobile PUBG titles attracted more than 24 million streams, compared to the original PC version’s 10 million. Similarly, China’s top game (by streams) is MOBA Honor of Kings (known as Arena of Valor in the West). It is widely seen as the mobile version of League of Legends. Honor of Kings had 42 million streams across all China’s streaming platforms in 2018—four times as many as League of Legends. By number of streams * A stream is any session when a streamer starts broadcasting live.
  • 15. © Newzoo 2019 Tencent leads in the Chinese games, esports, and streaming markets 15Source: Newzoo in partnership with GAMES MARJOR PROFESSIONAL LEAGUES STREAMING PLATFORMS of the top 10 streamed games in 2018 were published by Tencent in China. FULLY OWNED INVESTMENTS TENCENT EGAME: Founded in 2016, Tencent Egame has become one of the most popular streaming platforms in China thanks to the media rights it has secured via Tencent, China's largest publisher. Tencent Egame broadcasts esports content for China’s most popular games, including League of Legends, Honor of Kings, and PUBG. DOUYU: Tencent invested $630 million in Douyu in March 2018, giving the platform media rights to major Tencent-owned game and esports content. HUYA: On the same day as its Douyu investment, Tencent also invested $462 million in Huya. Between the second and third anniversary of the deal’s closing date, Tencent can purchase additional Huya shares at a fair market price. This gives Tencent a chance to have a majority stake in the company.
  • 17. © Newzoo 2019 Average earnings of the top 10 Chinese game streamers from donations in 2018 vs. $5,708 per capita disposable income in rural China*. Donations to the #1 Chinese streamer in 2018 — almost as much as Ninja is estimated to earn via Twitch subscriptions. * Source: National Bureau of Statistics.
  • 18. © Newzoo 2019 This is almost as much as Ninja is estimated to earn from his Twitch subscriptions 18Source: Newzoo in partnership with TOP 10 GAME STREAMERS IN CHINA By user donations | 2018 # STREAMER PLATFORM GAME FOCUSED DONA- TIONS 1 XuXuBaoBao 旭旭宝宝 Douyu Dungeon & Fighter $10M 2 LongMing 龙溟 NetEase CC Fantasy Westward Journey PC $5M 3 A’Leng 阿冷 Douyu League of Legends $3M 4 TongNanZi 再续前缘 童男子 NetEase CC Fantasy Westward Journey PC $3M 5 KangZou 抗揍 NetEase CC Fantasy Westward Journey PC $3M 6 FengTiMo 冯提莫 Douyu League of Legends $3M 7 CiKe 刺客 NetEase CC Fantasy Westward Journey PC $3M 8 FeiLingXue 妃凌雪 Douyu PUBG $3M 9 yyfyyf Douyu Dota 2 $3M 10 pigff Douyu PUBG $3M * Data as of March 25, 2019. Game streamers in the top 10 generated an average of $4 million in donations in 2018. The streamers usually receive a 30-40% cut of these donations, with the platform/streaming guilds receiving the rest. This means that the top 10 streamers earned between $1.2 million and $1.6 million from donations in 2018. In comparison, the yearly disposable income in rural China in 2018 was just $5,708, according to the National Bureau of Statistics. China’s most popular game streamer is undoubtedly XuXuBaoBao. In 2018 alone, XuXuBaoBao generated more than $10 million in user donations (before guilds and platforms took a cut), which approaches our estimate of Ninja’s earnings from Twitch subscribers (before Twitch took a cut). Like many streamers, this success comes from a combination of his game skills, humor, and engagement with the audience. XuXuBaoBao mainly streams Tencent’s Dungeon & Fighter via Douyu. This title was Tencent’s first big hit in the Chinese games market back in 2007. XuXuBaoBao is the title’s only streaming superstar. The same cannot be said for other big titles like League of Legends and PUBG, which are streamed by multiple top streamers. In 2018, XuXuBaoBao accounted for almost 30% of all donations to Dungeon & Fighter streamers. Notably, streamers of NetEase’s Fantasy Westward Journey attracted a lot of donations in 2018. Despite launching in 2003, the turn-based MMOPRG remains one of China’s most popular PC games. Players of the game are known for their big spending power and are even willing to pay to watch.
  • 19. © Newzoo 2019 NUMBER OF STREAMERS SHARE OF DONATIONS 5/10 71% 3/10 44% 3/10 33% 1/10 8% AVERAGE DONATIONS RECEIVED $2.1M $2.1M $0.6M $0.9M In general, gaming and streaming are a lot less toxic for women in China than in the West 19Source: Newzoo in partnership with GENDER SPLIT AMONG TOP 10 STREAMERS By user donations | 2018 SHARE OF DONATIONS NUMBER OF STREAMERS 5/10 29% 7/10 56% 7/10 67% 9/10 92% AVERAGE DONATIONS RECEIVED $0.9M $1.2M 0.6M $1.1M Female streamers are far more popular in China than they are in the West. Of China’s most popular games, League of Legends has the most female streamers in the top 10 (by user donations). In fact, half of 2018’s top 10 League of Legends streamers in China were women, including the top four. Together, these five female streamers accounted for 71% of the user donations received by the top 10, with an average of $2.1 million per person. In contrast, the top five male streamers received an average of $0.9 million. Despite the fact that both PUBG and PUBG Mobile had fewer female streamers in the top 10 in 2018, women still received more user donations than men. Honor of Kings was the only game in which male streamers dominated in terms of donations. While the West’s streaming ecosystem is often toxic toward women, the Chinese market is more equal. The reasons for this are twofold. Firstly, gaming and streaming are considered social activities in China, and gender balance is important. Secondly, China’s streaming business is more focused on entertainment, so viewers tend to be less outspoken and more inclusive. WOMEN MEN
  • 20. © Newzoo 2019 They operate side businesses as well 20Source: Newzoo in partnership with Many big Chinese streamers have introduced their own guilds in order to secure a higher share of their earnings. In August 2017, China’s #1 game streamer, XuXuBaoBao, set up the streamer guild xRock Entertainment, which grew to become the third-largest guild in 2018. SETTING UP STREAMER GUILDS Streamers known for their advanced gaming skills have also set up their own professional esports teams: 17 Gaming and Four Angry Men, two professional PUBG teams, for example. 17shou, the streamer who started 17 Gaming, is even one of the players on the team. ENTERING THE PROFESSIONAL ESPORTS SCENE Cyber cafés are popular in China, as they provide high-quality hardware, peripherals, and high-speed Internet connections. Top streamers now commonly own cyber café groups. Physical venues for the board game Werewolf are also popular. JY, the biggest Werewolf streamer, owns several Werewolf gaming centers across China. CREATING OFFLINE GAMING EXPERIENCES Like in the West, Chinese streamers are keen to develop a unique brand of merchandise and peripherals. Many of the top female League of Legends streamers have opened their own web shops selling gaming peripherals on Alibaba’s Taobao and JD.com. These well-known streamers have attracted a lot of traffic to these sites. INVESTING IN MERCHANDISES & PERIPHERALS
  • 21. Market intelligence on games, esports, and mobile. www.newzoo.com
  • 22. The current pace of change in consumer behavior, media, and technology requires a new type of intelligence firm that is agile, innovative, truly global, and ahead of the curve. We are the firm. As the number one provider of games, esports, and mobile intelligence in the world, we empower people to explore change, create unique strategies, and optimize their daily business. OUR USE CASES (SOLUTIONS) OUR EXPERTISE EXPLORE CREATE OPTIMIZE • Trends • Industries • Markets • Forecasts • Strategies • Business plans • New products • Target groups • Marketing • Investments • Product dev • Local efforts CONSUMER INSIGHTS TRACKING DATA MARKET FORECASTS Understand your most valued consumers’ drivers, attitudes, and behavior. Segment your audience across 28 countries/ markets using more than 200 variables. Metrics that come straight from the source. Track your market and optimize marketing and product development while keeping an eye out for blue-ocean opportunities. Our landmark reports. In-depth market forecasts and trends ensure you never miss an opportunity. Includes quarterly updates and access to our forecast dashboards. Contact us or visit our website for more information and inspiration. questions@newzoo.com www.newzoo.com
  • 23. And how it differs to the West An introduction to