If you are a key leader in your business, you might wonder why creatives and developers can be so argumentative about seemingly straightforward feature requests for your site. Likewise, if you are one of the talented people doing the actual design and code work, it can often be frustrating when “suits” don’t understand the fundamentals of good user experience. It’s time for an intervention!

1. What Doodlers and <coders> can teach Business about Experience Design

2. Who is this? Candy (with a ‘WHY?’) Bernhardt , known for questioning business about strategy and goals currently Sr UX Architect @ Nokia

10. What’s Experience Design? In commercial use, it means defining or creating positive and memorable interactions – whether online or offline -- between people and a brand, product, or service. Experience designers identify existing touchpoints , create new ones , and craft ways to produce a focused, desired outcome . Adapted slightly from wikipedia

12. How can Doodlers & Coders have the same mindset? “ At best, it’s a common awareness , a thread that ties together people from different disciplines who care about good design , and who realize today’s increasingly complex design challenges require the synthesis of different varieties of design expertise.” Louis Rosenfeld on the practice of Designing Experiences - publisher at Rosenfeld Media and author of Information Architecture for the World Wide Web

17. HARSH </truth> Experience Design can make or break the relevancy of your Marketing. Consumer opinion (trust) depends on your business being transparent, coherent, and genuine.

30. Identify an Intended Level of Use

32. ‘… most typical and deeply characteristic … [behavior] … about an individual that is distinctive and [which] sets apart from other[s]’ ‘ The reaction of other individuals to a person is what defines … personality’ Adapted from Theories of Personality (Wiley & Sons, 1970)

33. Result for jamin.org blog http://jamin.org/archives/2008/analyze-the-personality-of-your-blog/

45. Bring out what’s unique Appeal to special audiences

51. That’s All Folks! Thanks  twitter / flickr / slideshare / facebook : digitalcandy