8. Report by Animoto
Highlights of the Report
• 96% find videos helpful for online purchasing decisions
• 71% said watching video increased trust in brand
• 73% said they’d make a purchase after viewing video
Are they watching your video?
I’ve seen poor/average quality videos with just as many views as high quality.
Make sure if you are unboxing your own product, that it’s HIGH QUALITY!
I’ve seen poor/average quality videos with just as many views as high quality.
Make sure if you are unboxing your own product, that it’s HIGH QUALITY!
How to wash a jersey
Tell them what you’re going to tell them, tell them, then tell them what you told them.
I’ve seen poor/average quality videos with just as many views as high quality.
Make sure if you are unboxing your own product, that it’s HIGH QUALITY!
Jetboil
Real or fake jersey
Key metrics
Weight, speed, durability, smell, efficiency etc.?
Talked about the grip, by the sound.
Find unique durability tests that your product will succeed in, and showcase it
Market demand
Keyword research
Think what do we have access to that most people don’t?
For us at just sports it was product!!! Jersey size fitting, the ability to play around with product (customize hat…)
Don’t upload everything at once
Space them out at a rate that is manageable for you