Search Engine Optimization Basics by Digital Marketing Paathshala

2. SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.

3. Increase & Maintain Search Engine Rankings
Increase Organic Search Engine Presence
Increase Number of Visitors through Organic Search Traffic

4. 1.Promotion/ Advertising and Brand Awareness
2.Drive Traffic (Drive Users or Customers)
3.Conversions/ Leads/ Sales

6. SEO is Free Advertising and is Long Term

7. Study shows that 81% of Internet users worldwide used search engines
72% of searchers stop with the top 10 search results, and 90% stop with the top 30

9. Website Audit
 Keyword Research
On-Page Optimization
Content Writing
Off-Page Optimization

10. Check Websites Structure and Usability:
Search Engine Friendliness
Website Usability
Link Popularity
Brand Engagement

11. Search relevant keywords using Google Keyword Tool

12. Make the Website SEO Friendly:
◦URL Naming
◦Meta Tag Optimization
◦Alt Tag Optimization
◦Header Tag Optimization
◦Internal Linking
◦Sitemap

13. Produce Quality Content:
Press release
Blog Post
Blog Reviews

14. Promote Your Website:
◦Press-Release Submission
◦Social Bookmarking
◦Blog Comments
◦Blog Post/Reviews
◦Forums
◦Video
◦Slide/Doc/PDF

15. SEO can be defined when customers see your Advertisement or Listing when they search.
Search Engine Optimization (SEO) is an effective tool for improving the volume and quality of traffic to your website.
The process involves a combination of 5 Steps: “website audit” “keyword research” “on page optimization” “content writing” and “off page optimization”
Visibility in the search engines will drive traffic to your site that will potentially convert to sales, leads, downloads and purchase.

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