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SEO Basics
What and why of SEO
We won’t teach you everything about SEO, 
just what you need…
What is SEO? 
Your Website Here
SEO is visibility for your website through disciplined business practices 
SEO isn’t magic or voodoo…
Customers are searching, 
Why SEO? 
SEO directs them…
• Time is the only cost 
• Active buyers 
• Conversion tracking 
• Nimble 
• Targeted 
• Pull advertising 
• On 24/7 
• Indefinite shelf life 
SEO Benefits
3 Keys of SEO 
Technical 
Links 
Content
Technical 
Links 
Content
Can see 
…your website?
Technical 
Links 
Content
If you publish, 
they will come
Technical 
Links 
Content
Links connect one website 
to another
How Search Engines read 
Most keyword-rich content 
Least important content
You see… 
Search Engines read keywords 
sees…
What is a Keyword?
What is your PageRank? 
to 
• How Google grades your web pages 
• “Page” – not website 
• “Rank” – not score 
• Higher Rank beats quantity
What is SEM? 
Paying to be here
Where do people click? 
SEM 20% 
SEM 
10% 
SEO 70%
How do I get there? 
Create Content 
Thought Leadership 
• Display expertise 
• Solve buyer problems 
• Generate yourself 
• Targeted 
• Best Material 
• Keywords 
Content for links 
• Wide spread 
• Generic 
• Outsource 
• Quantity for links 
• Syndicate 
• Keywords
Where do I publish? 
Use Social Media
Turn content into Links 
The lifeblood of SEO 
Links “vouch” for your website 
Quality over quantity 
Increase Pagerank 
Drives traffic
Keyword-rich anchor text 
Incorrect: 
• Would you like to buy a boat? Click Here 
Correct: 
• Would you like to buy a boat?
User Experience 
• Purpose 
• Natural flow 
• Lead your buyers 
• Organized internal structure 
• Is your website easy to read, navigate and use?
Website Analytics 
• Window into your website 
• Track user activity 
• Increase conversions 
• Keyword data
Now you know SEO basics
Learn SEO practices…
Master Google Adwords, Search Engine Optimization and Digital Marketing, Get trained by renowned 
Digital Marketing Expert – Nick Bathla 
Register Now

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