If you’re a marketer or content creator looking to engage your audience in an immersive way, you need to understand 360° VR video. "Why 360° VR Video is the Future of Social Media Marketing" will open your eyes in all directions and shed some light on how you can utilize this technology for entertainment, engagement and sales. Brian Cristiano, CEO of BOLD Worldwide will explain the value, excitement and execution of 360° video through an in-depth discussion and real-life examples. Attendees will walk away with a deep understanding of why brands need to use it and how to leverage social media to drive interaction. While 360° VR video is quickly emerging as a new content frontier, it is still in its infancy. Now is the time to get in the game.

4. Copyright 2016 BOLD Worldwide,Copyright 2016 BOLD Worldwide,

5. Brian Cristiano, CEO of BOLD Worldwide
facebook.com/briancristiano
@brian_cristiano
brian_cristiano

7. What is 360º Video?
(same exaggeration and font as slide 2)

8. Copyright 2016 BOLD Worldwide, Inc.

9. Copyright 2016 BOLD Worldwide, Inc.
m
o
v
e
y
o
u
t
u
b
e
h
e
r
e

11. IMMERSIVE

12. UNIQUE
PERSPECTIVE

13. EXPERIENCE

15. ● SPORTS TEAMS & SPONSORS
● BRANDS
● EVENTS
● TOURISM
● REAL ESTATE
Copyright 2016 BOLD Worldwide, Inc.

17. Copyright 2016 BOLD Worldwide, Inc.

18. Copyright 2016 BOLD Worldwide, Inc.
360° Video of New York City Filmed in Time-Lapse
www.facebook.com/boldworldwide

19. Copyright 2016 BOLD Worldwide, Inc.
1.Create the first ever 360° Video filmed in NYC in time-lapse
2.Leverage paid media on Facebook to promote the video
3.Drive massive (organic & paid) engagement
THE OBJECTIVES

20. Copyright 2016 BOLD Worldwide, Inc.
733,741 VIDEO VIEWS
2,337,376 PEOPLE REACHED
24,110 REACTIONS, COMMENTS & SHARES
442,021 PEOPLE REACHED ORGANICALLY
THE RESULTS

21. Copyright 2016 BOLD Worldwide,

22. Copyright 2016 BOLD Worldwide,

23. Copyright 2016 BOLD Worldwide,

24. Copyright 2016 BOLD Worldwide, Inc.
THE BEST PART?
We spent less than $3k.
TOTAL VIEWS (organic & paid) 733,741
TOTAL MEDIA SPEND $2,968
COST PER VIEW $0.004

25. Copyright 2016 BOLD Worldwide, Inc.
FACEBOOK PAID MEDIA
adds fuel to the fire for 360° Video

26. Copyright 2016 BOLD Worldwide,

27. CREATE REALLY
GREAT F*CKING CONTENT

28. INCORPORATE YOUR BRAND
CREATIVELY

29. LEVERAGE
FACEBOOK MARKETING
THE RIGHT WAY

30. boldworldwide.co 212.90.8817 brian@boldworldwide.co| | Copyright 2016 BOLD Worldwide,

32. boldworldwide.com/digimarcon